PR Primer for Small Business Owners

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This document provides a primer on public relations strategies for small businesses. It discusses how public relations can be an effective marketing tool and explains how to write and distribute a news release. Key elements of a news release are defined, including the contact information, headline, date, lead paragraph, and text. Sample news releases are provided and analyzed to demonstrate how to identify the who, what, where, when and why. Small business owners are guided through writing their own news release and identifying appropriate publications and reporters to receive it.

Business

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Public Relations Primer Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Relations As A Marketing Strategy ,[object Object],[object Object],[object Object]

How Can My “Little” Business Be News? ,[object Object],[object Object],[object Object]

My Business In The News ,[object Object],[object Object],[object Object],[object Object]

My Business In The News ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Business In The News ,[object Object],[object Object]

How Do I Write A News Release? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Do I Write A News Release? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do I Write A News Release? ,[object Object],[object Object],[object Object]

How Do I Write A News Release? ,[object Object],[object Object]

Sample News Releases ,[object Object],[object Object],[object Object],Before you go to the next slide , take a piece of paper and identify what the five Ws are in this first paragraph of this release.

Sample News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample News Releases ,[object Object],[object Object],[object Object]

Your Turn ,[object Object],[object Object],[object Object]

Where Do I Send My Release? ,[object Object],[object Object],[object Object]

You’re Done! ,[object Object],[object Object],[object Object],[object Object]

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