We utilized this presentation during the marketing strategy workshop for local business owners and entrepreneurs, but I can work for anyone. Here are some of the points you will learn:
- What’s a marketing plan and why do you need one?
- What’s the difference between a marketing strategy and a marketing plan?
- Finding the right marketing tools and channels that would work for you.
- How to start building a small business marketing plan.
2. Our Mission
Is to help small businesses and mid-size
companies build a strong digital presence,
generate leads and get ahead of the
competition.
High Impact WordPress Web sites.
Proven SEO techniques
Google Ads, Google My Business
Facebook Ads
Analytics
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ABOUT US
We specialize in web Design and
development, search engine optimization
(SEO), and planning and executing digital
marketing campaigns that produce high
ROI for our clients.
3. In this workshop you will learn:
Our Focus today!
What’s a marketing plan and why do you
need one?
Finding the right marketing channels that
would work for your business.
What’s the difference between a marketing
strategy and a marketing plan?
How to start building a small business
marketing plan.
5. A Marketing Plan
is specifically focused on how you promote, sell and advertise your offerings, and
serves as a roadmap for marketing your products or services.
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6. A Marketing Plan
is specifically focused on how you promote, sell and advertise your offerings, and
serves as a roadmap for marketing your products or services.
Creating a marketing plan helps you determine:
How you’re going to reach your target
customers.
How to communicate what makes your
business different – stand out.
What you hope to accomplish with each
phase of your marketing.
Which steps you will take and which tools
you will use to introduce and distribute
your products or services.
6
7. A Marketing Plan
is specifically focused on how you promote, sell and advertise your offerings, and
serves as a roadmap for marketing your products or services.
Creating a marketing plan helps you determine:
How you’re going to reach your target
customers.
How to communicate what makes your
business different – stand out.
What you hope to accomplish with each
phase of your marketing.
Which steps you will take and which tools
you will use to introduce and distribute
your products or services.
Your marketing plan
keeps your business
on the path to
success.
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8. How do I find out
what are the right
marketing tools &
channels that would
work for my business?
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9. Finding the right marketing tools
From social media and email marketing to print and promotional products, there are several marketing
tools and channels available to you. Depending on the industry you’re in and what you’re hoping to
accomplish, some tactics may be better suited to your needs than others.
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10. Finding the right marketing tools
From social media and email marketing to print and promotional products, there are several marketing
tools and channels available to you. Depending on the industry you’re in and what you’re hoping to
accomplish, some tactics may be better suited to your needs than others.
Digital Channels Traditional channels
10
11. Finding the right marketing tools
From social media and email marketing to print and promotional products, there are several marketing
tools and channels available to you. Depending on the industry you’re in and what you’re hoping to
accomplish, some tactics may be better suited to your needs than others.
Digital Channels Traditional channels
11
This Photo by Unknown Author is licensed under CC BY-SA
12. Finding the right marketing tools
From social media and email marketing to print and promotional products, there are several marketing
tools and channels available to you. Depending on the industry you’re in and what you’re hoping to
accomplish, some tactics may be better suited to your needs than others.
Digital Channels Traditional channels
Print Advertisements
Public relations campaigns
Exhibitions
Direct mail
Tradeshows
Networking
Referral program
12
This Photo by Unknown Author is licensed under CC BY-SA
14. What’s the difference between a marketing
strategy and a marketing plan?
MARKETING STRATEGY
A marketing strategy helps companies
identify their best customers. It also helps
them understand consumers’ needs.
With a good strategy, it is possible to
implement the most effective marketing
methods.
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15. What’s the difference between a marketing
strategy and a marketing plan?
MARKETING STRATEGY
A marketing strategy helps companies
identify their best customers. It also helps
them understand consumers’ needs.
With a good strategy, it is possible to
implement the most effective marketing
methods.
15
MARKETING PLAN
Is where you determine the tools and
marketing channels that you will use to
achieve the marketing goals you set in the
marketing strategy.
16. 16
How to start
building a
small
business
marketing
plan?
Creating a marketing plan can seem
daunting. So It helps to begin the process by
taking stock of your current marketing
situation and determining what your
marketing objectives are. Assuming you
haven’t already documented them in a
marketing strategy.
17. How to start building a small business
marketing plan?
17
This Photo by Unknown Author is licensed under CC BY-SA-NC
18. How to start building a small business
marketing plan?
18
STRATEGY FIRST
This Photo by Unknown Author is licensed under CC BY-SA-NC
19. Me and My Business
Marketing Strategy Part 1
What’s my mission as a business?
What are my business goals?
Who are my competitors?
20. Me and My Business
Marketing Strategy Part 1
What’s my mission as a business?
What are my business goals?
What gets you excited to wake up and go to
work every day?
Who are my competitors?
21. Me and My Business
Marketing Strategy Part 1
What’s my mission as a business?
What are my business goals?
What gets you excited to wake up and go to
work every day?
Who are my competitors?
Think about where you want your business to
be in 3 years, 5 years.
22. Me and My Business
Marketing Strategy Part 1
What’s my mission as a business?
What are my business goals?
What gets you excited to wake up and go to
work every day?
Who are my competitors?
Think about where you want your business to
be in 3 years, 5 years.
What advantages do they have over my
business?
23. Me and My Business
Marketing Strategy Part 1
What problem do I solve for my customers?
Why should a customer choose me over a competitor?
What is my unique selling proposition (USP)?
24. Me and My Business
Marketing Strategy Part 1
What problem do I solve for my customers?
Why should a customer choose me over a competitor?
Think beyond your products and services. What is it your business does that adds value to your customers’
lives?
What is my unique selling proposition (USP)?
25. Me and My Business
Marketing Strategy Part 1
What problem do I solve for my customers?
Why should a customer choose me over a competitor?
Think beyond your products and services. What is it your business does that adds value to your customers’
lives?
What is my unique selling proposition (USP)?
What can you offer that no other business can?
26. Me and My Business
Marketing Strategy Part 1
What problem do I solve for my customers?
Why should a customer choose me over a competitor?
Think beyond your products and services. What is it your business does that adds value to your customers’
lives?
What is my unique selling proposition (USP)?
What can you offer that no other business can?
Combine your two answers above into one statement that says what you do for your
customers in a way that sets you apart from competitors.
27. My Target Customer
Marketing Strategy Part 2
What problem does my target customer have?
What will prompt my target customer to buy from me?
Who is the person most likely to buy my products or services?
28. My Target Customer
Marketing Strategy Part 2
What problem does my target customer have?
What will prompt my target customer to buy from me?
Who is the person most likely to buy my products or services?
What do they care about? What motivates them? What common personality traits or
demographics most of your customers share?
29. My Target Customer
Marketing Strategy Part 2
What problem does my target customer have?
What will prompt my target customer to buy from me?
How does your business solve that problem for them? Remember your USP above.
Who is the person most likely to buy my products or services?
What do they care about? What motivates them? What common personality traits or
demographics most of your customers share?
30. My Target Customer
Marketing Strategy Part 2
What problem does my target customer have?
What will prompt my target customer to buy from me?
How does your business solve that problem for them? Remember your USP above.
What mindset are they in when they need your services? What prevents them from purchasing? What
can you do to influence their actions?
Who is the person most likely to buy my products or services?
What do they care about? What motivates them? What common personality traits,
demographics, education level.
31. Putting it all together
Marketing Strategy Part 3
How will I measure and evaluate my success?
Where can I reach my target customers?
What is my marketing budget?
32. Putting it all together
Marketing Strategy Part 3
How will I measure and evaluate my success?
Where can I reach my target customers?
Instead of blowing through your marketing budget by advertising everywhere, focus on
areas where your customers spend time.
What is my marketing budget?
33. Putting it all together
Marketing Strategy Part 3
How will I measure and evaluate my success?
Where can I reach my target customers?
Instead of blowing through your marketing budget by advertising everywhere, focus on
areas where your customers spend time.
What is my marketing budget?
How much did you spend last year, and what were the results? If you had success with social
media ads, email or direct-mail promotions, consider increasing your budget on what worked.
34. Putting it all together
Marketing Strategy Part 3
How will I measure and evaluate my success?
Where can I reach my target customers?
Sales that result from the marketing efforts are a good measure, of course, but other metrics can be
indicators of success as well. Consider increased customer engagement at your store or on social media,
website pageviews, email clickthrough’s, and so on.
Instead of blowing through your marketing budget by advertising everywhere, focus on
areas where your customers spend time.
What is my marketing budget?
How much did you spend last year, and what were the results? If you had success with social
media ads, email or direct-mail promotions, consider increasing your budget on what worked.
36. This Photo by Unknown Author is licensed under CC BY
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Let us help you craft a marketing strategy
Tailored to the unique needs of your business. 281.616.6971
