The document discusses the top 10 reasons that a sales team gave for why they think they are successful salespeople. The reasons include: 1) having great customer service and communication skills, 2) being honest, 3) building lasting relationships, 4) listening first before talking, 5) following through on promises, 6) earning customer trust over time, 7) networking, 8) hustling and working hard, 9) knowing the product or industry inside and out, and 10) having a natural gift for sales. The document emphasizes the importance of customer service, honesty, building relationships, listening, following through on commitments, and gaining in-depth knowledge to be successful in sales.