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5 STEPS TO DELIVERING
MANY SITES, LOWERING
COSTS, AND IMPROVING
GOVERNANCE
AGENDA
● The “What” and the “Why” of Governance
● 5 Steps to Centralization
● Examples of success
THE
“WHAT”
AND THE
“WHY”
WHAT’S THE PROBLEM?
(How to tell if your site delivery process is broken)
Can’t get
sites spun up
fast enough
Your sites
lack brand
consistency
Updates take
too long and
are risky
Your IT digital
team can’t
innovate and
improve user
experience
Skyrocketing
costs
Time to
Market
Brand
Consistency
Security &
Compliance
Ability to
focus on
innovation
Cost
Savings
BENEFITS OF A CENTRALIZED MODEL
5 STEPS TO CENTRALIZATION
1. Identify and create a digital governance team
2. Current, future, gaps assessments
3. Create a site governance model
4. Create a governance process
5. Key components of governance platform
DELIVERY
OPERATIONSASSEMBLY LINE
Digital
Governance
Team
Site
Owner
Site
Developers Site
Architect
Site
Support
Platform
Admin
Platform
Architect
Site
Engineers
Digital
Business &
Platform
Owners
Digital
Product
Owner
Digital
Delivery
Manager
Digital
Operations
Manager
Digital
Architects
GOVERNANCE
CENTER OF
EXCELLENCE
1. IDENTIFY AND CREATE A GOVERNANCE TEAM
2. CURRENT STATE ASSESSMENT (PART I)
Plan Develop Deliver Govern
PEOPLE
PROCESSES
TECHNOLOGIES
DATA/INFORMATIO
N
METRICS
CURRENT STATE
2. CURRENT STATE ASSESSMENT (PART II)
Plan Develop Deliver Govern
PEOPLE
PROCESSES
TECHNOLOGIES
DATA/INFORMATIO
N
METRICS
FUTURE STATE
2. CURRENT STATE ASSESSMENT (PART III)
Plan Develop Deliver Govern
PEOPLE
PROCESSES
TECHNOLOGIES
DATA/INFORMATIO
N
METRICS
GAP STATE
3. CREATE A SITE
GOVERNANCE MODEL
– Digital Site - Standard Model
– Digital Business: Content architecture and components
– Digital IT: Site architecture and components
– Define the specific policies and principles
– Digital Marketing: Customers, content, consistency
– IT Digital Technology: Standards, SLA, security,
changes
– Corporate Digital: Standards, compliance, consistency
CORP
Content
Model
Policies
SLA
Site
Spec
BRAND
Content
Model
Policies
SLA
Site
Spec
COMMERCE
Content
Model
Policies
SLA
Site
Spec
Digital Presence Corporate Brands Regions Commerce Campaigns
User Experience
Dynamic Content
Static Content
Internet Apps
Site Governance
Localization
Digital Platform
3. DIGITAL PRESENCE / SITE SPECS
4. CREATE A
RESOURCE CENTER
Things to include in your Resource Center:
– Use Cases/case studies
– Digital standards/rules of engagement
– Feedback/feature request submission
system
– Service definitions
– Custom Site Service - Design,
Content, Interactivity, Availability
– Template Site Service - Design,
Content, Interactivity, Availability
5. DIGITAL PRESENCE / SITE SPECS
1. Identify Users & Roles
- Consumers and stakeholders across the business and IT organizations
- Content roles, site roles, admin roles
3. Define the Digital Site lifecycle:
- Lifecycle: Creative; Development; Testing; Operations
2. Define Partner/Agency Roles
4. Create a Digital Operations Team
- They are responsible for handling requests /changes, governance, and maintaining
the platform day-to-day
Reuse
Create Control
ASSEMBLE
Process
Standards Build
DELIVER
Consistency
Process Provisioning
GOVERN
KEY COMPONENTS OF A GOVERNANCE
PLATFORM
In order to achieve the most efficient governance
model, you need both technology and
organizational improvements.
5 STEPS SUMMARIZED
1. Identify and create a governance team
2. Current/future/gap state assessments
3. Create a site governance model
4. Create a resource center (for scale)
5. Create a platform governance process
THANK YOU

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5 Steps to Delivering Many Sites, Lowering Costs, and Improving Governance

  • 1.
  • 2. 5 STEPS TO DELIVERING MANY SITES, LOWERING COSTS, AND IMPROVING GOVERNANCE
  • 3. AGENDA ● The “What” and the “Why” of Governance ● 5 Steps to Centralization ● Examples of success
  • 5. WHAT’S THE PROBLEM? (How to tell if your site delivery process is broken) Can’t get sites spun up fast enough Your sites lack brand consistency Updates take too long and are risky Your IT digital team can’t innovate and improve user experience Skyrocketing costs
  • 6. Time to Market Brand Consistency Security & Compliance Ability to focus on innovation Cost Savings BENEFITS OF A CENTRALIZED MODEL
  • 7. 5 STEPS TO CENTRALIZATION 1. Identify and create a digital governance team 2. Current, future, gaps assessments 3. Create a site governance model 4. Create a governance process 5. Key components of governance platform
  • 8. DELIVERY OPERATIONSASSEMBLY LINE Digital Governance Team Site Owner Site Developers Site Architect Site Support Platform Admin Platform Architect Site Engineers Digital Business & Platform Owners Digital Product Owner Digital Delivery Manager Digital Operations Manager Digital Architects GOVERNANCE CENTER OF EXCELLENCE 1. IDENTIFY AND CREATE A GOVERNANCE TEAM
  • 9. 2. CURRENT STATE ASSESSMENT (PART I) Plan Develop Deliver Govern PEOPLE PROCESSES TECHNOLOGIES DATA/INFORMATIO N METRICS CURRENT STATE
  • 10. 2. CURRENT STATE ASSESSMENT (PART II) Plan Develop Deliver Govern PEOPLE PROCESSES TECHNOLOGIES DATA/INFORMATIO N METRICS FUTURE STATE
  • 11. 2. CURRENT STATE ASSESSMENT (PART III) Plan Develop Deliver Govern PEOPLE PROCESSES TECHNOLOGIES DATA/INFORMATIO N METRICS GAP STATE
  • 12. 3. CREATE A SITE GOVERNANCE MODEL – Digital Site - Standard Model – Digital Business: Content architecture and components – Digital IT: Site architecture and components – Define the specific policies and principles – Digital Marketing: Customers, content, consistency – IT Digital Technology: Standards, SLA, security, changes – Corporate Digital: Standards, compliance, consistency CORP Content Model Policies SLA Site Spec BRAND Content Model Policies SLA Site Spec COMMERCE Content Model Policies SLA Site Spec
  • 13. Digital Presence Corporate Brands Regions Commerce Campaigns User Experience Dynamic Content Static Content Internet Apps Site Governance Localization Digital Platform 3. DIGITAL PRESENCE / SITE SPECS
  • 14. 4. CREATE A RESOURCE CENTER Things to include in your Resource Center: – Use Cases/case studies – Digital standards/rules of engagement – Feedback/feature request submission system – Service definitions – Custom Site Service - Design, Content, Interactivity, Availability – Template Site Service - Design, Content, Interactivity, Availability
  • 15. 5. DIGITAL PRESENCE / SITE SPECS 1. Identify Users & Roles - Consumers and stakeholders across the business and IT organizations - Content roles, site roles, admin roles 3. Define the Digital Site lifecycle: - Lifecycle: Creative; Development; Testing; Operations 2. Define Partner/Agency Roles 4. Create a Digital Operations Team - They are responsible for handling requests /changes, governance, and maintaining the platform day-to-day
  • 16. Reuse Create Control ASSEMBLE Process Standards Build DELIVER Consistency Process Provisioning GOVERN KEY COMPONENTS OF A GOVERNANCE PLATFORM
  • 17. In order to achieve the most efficient governance model, you need both technology and organizational improvements. 5 STEPS SUMMARIZED 1. Identify and create a governance team 2. Current/future/gap state assessments 3. Create a site governance model 4. Create a resource center (for scale) 5. Create a platform governance process