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ISV Roadmap: Meet the PMs 
Heather Conklin 
Director, Product Management 
@sfdc_heather 
Dileep Burki 
Director, Product Management 
@burki_db 
Benjamin James 
Product Management Associate
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use 
of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions 
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and 
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is 
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These 
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Who’s who? 
Heather Conklin 
AppExchange 
Partner Community 
Success Community 
Dileep Burki 
All things Packaging 
Push Upgrades 
Benjamin James 
Environment Hub 
Usage Metrics 
Trialforce 
License Management App 
Channel Order App
Heather Conklin 
Director, Product Management
A World Class Partner Community 
New Partner Community launched in March 2014 
• Collaboration 
• Education 
• News, Events & Alerts 
• Support 
• Search 
• Business 
https://partners.salesforce.com
Collaboration
Education
News, Events & Alerts
Support
Search
Business
What’s next? 
• Retire Partner Portal (end of 2014) 
• Redesign & relocate Publishing to Partner Community 
• AppExchange APIs 
• Component Exchange
Dileep Burki 
Director, Product Management
Flexible Managed Packages 
Enable removal of components from released managed packages 
• Most requested ISV feature! 
• Support for: 
• Custom Tabs & Fields 
• Validation Rules 
• Record Types 
• Field Sets 
• Custom Buttons & Links 
• Custom Objects* 
* with some restrictions
Simplified Package Installer 
With support for Release Notes and Post-Install Instructions
Pre-release Environment for ISVs 
Pre-release environment 
Build 
Package 
Install Upload 
Test
Improve Performance & Reliability of Push Upgrades 
• Significantly reduce 
• time to open main page 
• % of failed transactions due to org locks 
• Auto-retry failed transactions
What’s next? 
• Flexible Managed Packages 
• Improve Push Upgrades utility 
• More Packaging APIs
Benjamin James 
Product Management Associate
Usage Metrics API 
Understand How Users Interact with Your Application Through the Customer Lifecycle
A Vastly Improved LMA 
More Subscriber Information, Self-Service Refreshes and Tracking for Sandbox Installs
Environment Hub 
A Central Place for All ISV Org Creation and Management
What’s Next for Environment Hub?
Additional Resources
How to Stay Up to Date After the Session 
• Monthly Partner Roadmap Webinars 
• “Partner Roadmap” Chatter group 
• “Official: Partner Community” Chatter group 
• ISV Blog
Q&A
Connect with Partners in the Partner Zone 
The Westin Hotel, Market Street 
2nd Floor – Metropolitan Ballroom 
INNOVATE with the leading technology 
• Demos of new Salesforce technology 
CONNECT with members of the partner community 
• Partner Community Theater 
• Networking areas 
• Welcome reception and daily lunch service 
GROW your business with resources 
• 70+ partner-specific sessions 
• ‘Ask the Experts’ consultation stations
AppBash 2014 on Wednesday Night!
ISV Roadmap: Meet the PMs (October 13, 2014)

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ISV Roadmap: Meet the PMs (October 13, 2014)

  • 1. ISV Roadmap: Meet the PMs Heather Conklin Director, Product Management @sfdc_heather Dileep Burki Director, Product Management @burki_db Benjamin James Product Management Associate
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Who’s who? Heather Conklin AppExchange Partner Community Success Community Dileep Burki All things Packaging Push Upgrades Benjamin James Environment Hub Usage Metrics Trialforce License Management App Channel Order App
  • 4. Heather Conklin Director, Product Management
  • 5. A World Class Partner Community New Partner Community launched in March 2014 • Collaboration • Education • News, Events & Alerts • Support • Search • Business https://partners.salesforce.com
  • 8. News, Events & Alerts
  • 12. What’s next? • Retire Partner Portal (end of 2014) • Redesign & relocate Publishing to Partner Community • AppExchange APIs • Component Exchange
  • 13. Dileep Burki Director, Product Management
  • 14. Flexible Managed Packages Enable removal of components from released managed packages • Most requested ISV feature! • Support for: • Custom Tabs & Fields • Validation Rules • Record Types • Field Sets • Custom Buttons & Links • Custom Objects* * with some restrictions
  • 15. Simplified Package Installer With support for Release Notes and Post-Install Instructions
  • 16. Pre-release Environment for ISVs Pre-release environment Build Package Install Upload Test
  • 17. Improve Performance & Reliability of Push Upgrades • Significantly reduce • time to open main page • % of failed transactions due to org locks • Auto-retry failed transactions
  • 18. What’s next? • Flexible Managed Packages • Improve Push Upgrades utility • More Packaging APIs
  • 19. Benjamin James Product Management Associate
  • 20. Usage Metrics API Understand How Users Interact with Your Application Through the Customer Lifecycle
  • 21. A Vastly Improved LMA More Subscriber Information, Self-Service Refreshes and Tracking for Sandbox Installs
  • 22. Environment Hub A Central Place for All ISV Org Creation and Management
  • 23. What’s Next for Environment Hub?
  • 25. How to Stay Up to Date After the Session • Monthly Partner Roadmap Webinars • “Partner Roadmap” Chatter group • “Official: Partner Community” Chatter group • ISV Blog
  • 26. Q&A
  • 27. Connect with Partners in the Partner Zone The Westin Hotel, Market Street 2nd Floor – Metropolitan Ballroom INNOVATE with the leading technology • Demos of new Salesforce technology CONNECT with members of the partner community • Partner Community Theater • Networking areas • Welcome reception and daily lunch service GROW your business with resources • 70+ partner-specific sessions • ‘Ask the Experts’ consultation stations
  • 28. AppBash 2014 on Wednesday Night!