The document discusses key issues facing startups, including high failure rates, premature scaling, and incompetence as common reasons for failure. It then outlines the basic processes involved in establishing a startup, including ideation methodology, creating a pitch deck and fundraising, prototyping and minimum viable products, data analytics and test/learn cycles, and securing co-founders. The rest of the document provides detailed descriptions and considerations for various stages of building a startup business, such as company formation, product development, marketing, and ongoing operations.

1. entrepreneurs investors platform funding technology opportunity analysis
product launch innovation risk assessment execution metrics test learn
CoBuilder

2. Basic issues facing startup environment
92%
Failure Rate
Within 3 years, on average
92% of tech startups fail.
74%
Premature Scaling
Of the start-ups who fail 74%,
failed mainly due to
premature scaling.
46%
Incompetence
46% of start-ups also fail
because of specific pitfalls:
emotional decisions, wrong
pricing, poor planning, no
record-keeping…
67%
Good advice
two-thirds of adults worldwide
think entrepreneurship is a
good career choice.
Sources: GEM Reports. Entrepreneur Weekly, Small Business Development Center, Bradley University, University of Tennessee Research, and Startup Genome.

3. Ideation
• Problem
• Ideation Methodology
• Validation
• Market sizing
• Viability
• Alternatives
• Education
• Friends and family
Legal
• Lawyer
• Company name
• Incorporation
• Equity
• Licenses and permits
• Employer ID Numbers
• Insurance
• Intellectual Property
• Contracts
Financial
• Accountant
• Accounting system
• Taxes and annual reports
• Business bank account / card
• Monetization
• Pitch deck
• Funding
• Bootstrap
• Loans
• Equity financing
• Crowdfunding
Product
• Design
• Platform and Tools
• Personas and user stories
• Design reuse
• Copywriting
• Visual design
• Prototyping tools
• Usability testing
• Minimum Viable Product
• MVP Type
• Focus on the differentiators
• Target early evangelists
• MVP tools and resources
• Data Analytics
• AARRR Metrics
• Linear Analytics
• SN Analytics
• Industry benchmarks
• Data-driven development
• Test and Learn tools
• Go-to-market
• Distribution agreements
• Marketing
• Paid advertising
• Organic media
• Media relations
• Sales
• Branding
• Strategic Partnerships
Technology
• Server-side
• Programming language
• Server-side framework
• Architecture
• Scalability & Performance
• Client-side
• Native, hybrid and/or web app
• Client-side framework
• Developer accounts
• SEO and Social
• Accessibility
• Terms & conditions, privacy
• Performance tools
• CDN, caching
• Data storage
• Schema management
• Data processing
• Database tuning
• Replication and Partitioning
• Continuous Integration
• Version Control System (VCS)
• Build system
• Dependency management
• Automated tests
• Automated deploy servers
• Continuous Delivery
• Deployment methodology
• Environments
• Hosting
• Configuration management
• Automated deployment
• Canary releases
• A/B and Multi variegated testing
• Change management dashboard
• Monitoring and Analytics
• Security
• Network isolation
• SSL, MD5
• Secret storage
• User authentication
• Server hardening
• CSRF, XSS
• Injection attacks
• Security headers
• Security audit and advisories
• Spam and fraud
Team
• Culture
• Mission and values
• Organizational design
• Roles and Responsibilities
• Process
• Communication
• Motivation
• Office
• Type of office
• Location
• Electrical
• Temperature control
• Bathroom facilities
• Kitchen facilities
• Access control
• Fire safety measures
• Space for focused work
• Space for collaborative work
• Furniture
• Supplies
• IT
• Communication
• Email
• Chat
• Phone
• Wiki
• Customer Service
• Project management
• Issue tracker
• Business cards
• Hiring
• Co-founders
• Advisors
• Referrals
• Employer branding
• Job boards
• The interview
• The offer
• Promotions
• Development
• Benefits
• Training
• Extended Education
• HR Plan
Basic processes in establishing a startup
Ideation methodology
Pitch Deck + funding
Prototyping +Minimum Viable Product
Data Analytics + Test and Learn
Continuous Delivery
Securing Co-founders

4. 01 Company Formation Workflow and Tools
Crowdsourced Mentoring
Entrepreneurial Ecosystem Marketplace
To help entrepreneurs and investors thrive by
increasing the chances of sucess in starting,
running and exiting a business.
A START-UP PLATFORM

5. Business process for business development
DISTRIBUTE
B.
MONETIZE
CREATE
A.
C.
CYCLE
COMMUNICATE
+ ENGAGE
Our platform was built with the start-up entrepreneur in mind. We have
carefully curated all ecosystems processes and selected key features
that will improve the chances of success from ideation, to business
setup, funding and product launch, all the way to exit strategies.
Simple and intuitive interface let’s the entrepreneur and investor both
analyze opportunities and access risks in a data rich process oriented
workflow.
o Seamless integration with company formation and insights into
test and learn module
o Additional integration with marketplace for GTM and Strategic
partner fits
o Easy operation of monetization and distribution packages.
Benefits of an integrated approach
An Innovative Platform for Start-ups
CONTENT ITEMS + PRODUCTS +
STORYLINES + SERVICES

6. Design Thinking with focus on Discovery
Discover & Empathize
Understand challenge
Prepare Research
Gather Inspiration
Interpret
Tell stories
Search for meaning
Frame opportunities
Ideate
Generate ideas
Refine ideas
Experiment
Make prototypes
Get feedback
Analyze results
Our ideation process delivers a better opportunity analysis in the discovery phase, making better exploratory outcomes for the
interpretation phase. This generally guarantees a better user stories, personas and a more focused ideation phase.
Ideation timeline
Analyze
Prepare
Examine
Explore
Learn
Frame
Ideate
Refine
Prototype
Feedback
MVP
VALIDATE
Analyze
Numberofpossibilities
Test
Learn
LAUNCH
BUSINESS
TECH
Launch, test & learn
Finalize MVP
Test out
Learn and improve
CREATIVE

7. Test and Learn Platform
Layer 1 – Content Item
Layer 2 – Content Collection
Layer 3 – User Experience (UX)
Layer 4 – Device (Medium)
Layer 5 – Communication Media
Layer 7 – Transactions
Layer 8 – Analytics
Layer 6 – Call to action Engagement
GEO
SNA
AARRR
USABILITY
DEVOPS
All aspects of a digital
product, its audience,
content, interface,
engagement techniques
and medium, should be put
to test. And our technology
allows any RESTful API
webservice to contemplate
professional testing at
scale anytime on any
device.
Layered testing explained

8. ACTIVITIES TIMELINE
Activities can be seen as
single task or as a
collection of tasks
Activities can also be
scheduled according to
specific business rules
behaviours
Activities can also be
coupled to any other
asset of the platform
Any activity can have
different behaviours for
groups or individuals
Android Mobile Version

9. Talent Search and Mentorship Exchange
CREATIVE
TECH BUSINESS
MENTORS
INVESTORS
COMPANIES
Founders and Co-founders
Business Partners

10. <150K
150k-2MM
2MM-5MM
>5MM
>24 months
+ Growth
6-24 months
REVENUE = Expand Revenue and/or Market
Share, Optimize for *PROFITABLE* Revenue.
6-12 months
MARKET = Market Sizing, Campaign Testing,
Customer Acquisition Cost(s) & Conversion
3-6 months
PRODUCT = Customer Problem/Solution
Discovery (MVP), User Experience / UsabilityANGEL
PRE-SEED
SEED, EARLY VC
SERIES A - VC
Start-up Ecosystem Marketplace
Scale and grow
Optimize product/market fit and get to cash-flow
positive. Diversify user acquisition channels and
improve engagement and retention.
Research, improve & identify product/market fit plus
traction. Test marketing & distribution channels,
understand scalability & customer acquisition cost,
conversion to some non-zero revenue event.
Develop basic MVP that is functional and useful for
testing with a few customers. Get to small
product/market fit using techniques in Customer
Development and The Lean Startup for investing.

11. Start-up Ecosystem Marketplace
0
5
10
15
20
25
30
35
40
45
Prototype MVP test Market fit Optmise and Diversify Growth Scale
Valuation
Phases

12. Amobilecompanionto
helpentrepreneursbuild
andrunastart-up.
Available fall 2016

13. Additional material available – contact us