5 quick ways to improve your business 2014
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The document provides tips for growing a business through word of mouth, including forming alliances with complementary businesses, setting smart goals, diversifying product or service offerings, identifying a unique selling point, and using online platforms like blogs, social media, and newsletters to engage customers and promote the business. Business owners are encouraged to look for new opportunities through diversification and alliances while avoiding becoming complacent by focusing too narrowly.
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BrandingWhyBother
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Spoke s wi_cc-branding
I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. A little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal.
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Generation of leads and sales
This document provides guidance on generating sales leads and closing sales. It discusses setting the objective to build confidence and skills in lead generation and sales calls. It emphasizes selling a relationship, brand, and solution rather than specific programs. Key points include generating leads through networking, determining qualified prospects, prioritizing prospects, and preparing sales dialogues. Basic tips discussed are listening to customers, focusing on needs and benefits, being a resource, and following through on promises.
The 10 Must Know Business Trends For 2016
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An introduction to Personal Branding
The document outlines a seminar on personal branding presented by Peak Com. It discusses what personal branding is, why it is essential today, and how to develop a personal brand. Personal branding is presented as a way to promote one's professional expertise and differentiate oneself in a way similar to how companies brand themselves. It involves steps like understanding one's objectives, strengths, and identity; developing a communication strategy using tools like websites and social media; and taking consistent action to manage and evolve one's brand over time. Key aspects of a successful personal brand are identified as being authentic, easy to understand, sustainable, and connected.
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Commercialising Your Business Idea
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Nvc 2013 presentation
This document provides advice for how to win a new venture challenge and succeed in business. It recommends talking to customers and the industry to understand needs and competitors, collecting and analyzing data to make evidence-based decisions, and iterating continuously to improve. Additional tips include delivering value and products customers want, working with the right partners, keeping solutions simple, embracing and learning from failure, hiring a strong team, and clearly communicating vision without ambiguity. The overall message is to thoroughly understand customers' problems and demands, validate ideas with evidence, and have the right team and approach to execute the business model effectively.
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This document provides guidance on developing a crowd funding business model canvas. It includes sections on crafting a unique value proposition, interviewing customers to validate beliefs, identifying customer segments and where they engage online, acquiring customers through blogging, community involvement and following trends, activating supporters and turning them into evangelists, and key aspects to address like activities, resources, production expenses, partners, and campaign expenses. The overall message is the importance of understanding customers and validating assumptions through interaction before developing the full business model.
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How do you decide the most appropriate media for your marketing strategy given the increasingly complex media landscape?
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This document discusses personal branding and how to brand yourself like popular brands. It recommends six steps: 1) Define what makes you distinctive like popular brands do, 2) Increase your visibility through blogging, public speaking, and social media, 3) Maintain consistent branding messages, 4) Project an aura of influence and leadership, 5) Continually enhance your brand's value through new skills and experiences, and 6) Regularly review your personal mission statement and brand perception. The overall message is that you are the CEO of your own brand and should treat yourself like a brand to advance your career.
pdp what makes you interesting 1 USP
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Down economy? Focus on your audiences.
Presentation from February 2011 Governor's Conference in Salem, Oregon. Marketing tactics to get results in a tough economy. Topics addressed: what business are you in? Who are your customers and what do they think about you? Who are the customers you want to reach? What sets you apart from your competition?
When you have a clear picture of what you have to offer (in terms of what your audiences want and need) and who your audiences are, you’ll be more effective at choosing the right method, tactics and media to reach those audiences.
Includes examples of successful campaigns designed from the “point of choice” … where the target audience takes action to respond.
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Personal Branding - The Secrets to Managing the Brand called YOU!
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5 quick ways to improve your business 2014
- 1. NOV 2014
- 4. Word of Mouth •Be the best you can - Goals •Shout about your self - Alliances •Get others to shout about you – Diversify •USP – be interesting •Talking online
- 5. Form an Alliance •Similar industry – Complimentary service •Similar Service – Embrace competition •Diverse Markets – Unknown opportunities Identify and create a new alliance
- 6. Goals • Specific – Who, What, Where, When, Which, Why •Measurable – How much, How Many? •Attainable – Most goals are attainable if they are important to you • Realistic – Willing and able to work for • Timely - Objective to work toward Set yourself a Smart Goal
- 7. Diversify • Grab new opportunities • Products, Marketing • Move to stay still • Ford, Apple, Coke Cola, Virgin vs Kodak, HMV • Avoids complacency and being stale • Removes Single point of failure • Creates your own luck • But don’t spread yourself too thin !!!! Is there a new area you can Diversify into?
- 8. Unique Selling Point •Does not need to be earth shattering •You are unique •The way you deliver is special So what is your USP?
- 9. Talking online •Newsletters – awareness (Out) • Blogs – your own and others (Out and/or In) • Social – engaging (In and Out) •Local – places and reviews (In) Be engaging and real (shake it all about)
- 10. Discuss
- 11. Save your Business Money
- 13. Open and Close