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1. 5 Questions to Help
You Create Customer-
Centric Landing Pages
CONGRATULATIONS! TIME FOR WEB DESIGN.
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REFERENCE: HTTPS://UNBOUNCE.COM/LANDING-PAGES/5-
QUESTIONS-TO-CREATE-CUSTOMER-CENTRIC-LANDING-PAGES/
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A P R E P A R A T O R Y T I M E L I N E
1.)DOES YOUR IMAGE SHOW
YOUR PRODUCT IN CONTEXT?
When you’re in a pinch, buying stock images for
your landing pages may seem like a good idea, but
it’s unlikely that they’ll resonate with your
target audience in a meaningful way.
2.) DOES YOUR HEADLINE MOTIVATE
PROSPECTS TO TAKE ACTION?
Peep thought Huddlebuy Perks’ landing page was
clean, but Oli took issue with its headline – he
awarded it the 2014 Generic Business Statement
Award for being so bland:Michael explained that
your headline is often the first thing your
prospect will read on your landing page – so it has
to tell the visitor exactly what the product does.
3.) DOES YOUR OVERALL PAGE
DESIGN FEEL TRUSTWORTHY?
People judge websites and landing pages at the
blink of an eye.If your landing page’s design feels
outdated or haphazardly thrown together, then it’s
likely that it will feel less credible in the minds of
your prospects.
4.)ARE YOU EXPLAINING WHAT
DIFFERENTIATES YOU FROM THE
COMPETITION?
Talking about the benefits of your offer on your
landing page isn’t enough. We all understand the
importance of a powerful UVP – but you need to
make sure it’s clearly communicated to landing
page visitors.
5.) ARE YOU CLEARLY
EXPLAINING WHAT PROSPECTS
ARE OPTING IN FOR?
No matter the goal of your landing page – whether
a free trial, webinar sign-up or offer for free
consultation – you need to be clear about what a
prospect will get by filling out your form.