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Designing  Resourceful  Mobile  E-Commerce Search Greg Nudelman Principal, DesignCaffeine, Inc. Twitter:  @DesignCaffeine www.DesignCaffeine.com
Resourceful:  Able, capable, clever, creative, adventurous, enterprising, ingenious, intelligent, inventive, original, quick-witted, sharp, talented, etc. http://thesaurus.com/browse/resourceful
Resourceful UI System Capabilities Customer Goals
Introduction Design for Mobile Context
Introduction “ The first thing we do,  let's kill all the lawyers ” Henry VI, William Shakespeare
 
 
 
 
 
 
 
 
 
 
http://retroslashers.net/small-screen-slashers-freddys-nightmares-1988-1990/
Introduction
Introduction Mobile  Search Begins with the  Home Screen
 
 
Introduction Build  Resourceful  Browse Deals Visual Local
Introduction Design for Mobile Context
Introduction One Place  for Deals
Introduction
Introduction
Introduction
Introduction
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Introduction
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Introduction More Like  This
Introduction
 
Introduction Design Caffeine .com
Introduction Product  Family Page
 
 
Introduction Visual  Browse
 
 
 
 
 
 
 
 
Introduction However, flick is not (yet) discoverable
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Introduction
Introduction
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Introduction
Zero Results  Page ,[object Object],[object Object],[object Object]
[object Object]
[object Object]
 
Introduction
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Introduction
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Introduction
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Introduction Design for Mobile Context
Introduction Turn off Phone’s Auto Correction Curtsey of Michael Manning, WebEx
Introduction
Introduction
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Introduction Design for Mobile Context
Introduction
Introduction
Introduction Internet of Things Spimes
Introduction
Introduction
Introduction
Introduction
Introduction
Introduction Remember  without  Login
Introduction
Introduction
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Introduction Search Results:  Info Scent  vs.  Pogosticking
Introduction Provide Meaty Content
Introduction
 
Introduction Avoid Pogosticking
 
 
 
 
Introduction
 
 
 
 
Introduction “ We Got an App Too” Syndrome
Introduction Sloppy Mobile Apps Damage Your brand… Forever
Introduction Wise investment into your app design positions your brand as a mobile leader
 
 
Introduction Faceted Search  Design Patterns
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Introduction iPad  Search
 
 
 
 
 
http://www.youtube.com/user/techsavvyagent
 
http://www.youtube.com/user/techsavvyagent
 
 
 
 
 
 
 
 
 
www.prisjakt.nu
 
 
Resourceful UI System Capabilities Customer Goals
http://www.bbc.co.uk/radio4/youandyours/media/yy_electro_magnet247x165.jpg
Introduction What is the  use  of an  infant ? -Michael Faraday
http://www.starlinetours.com/images/LasVegas/HooverDam-Front.jpg
http://1.bp.blogspot.com/_ax5ZIdFoW1U/SqdShV6S3-I/AAAAAAAAUME/b0GESUNj45A/s400/earth-nightime-light-space-05.png
Contact Questions: Greg Nudelman On the web: DesignCaffeine.com Twitter: @DesignCaffeine Thank you! Book: "Designing Search: UX Strategies for eCommerce Success"  –  Spring 2011 from Wiley

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Designing Resourceful Mobile E-Commerce Search

Editor's Notes

  1. What’s the moral of the story? Read and heed the following words of wisdom:
  2. What’s the moral of the story? Read and heed the following words of wisdom:
  3. Ben Shneiderman describes direct manipulation is one of the key HCI design principles. Integrated Faceted Breadcrumb (IFB) provides direct keyword query manipulation with the dynamic editable Keywords Aspect shown in Figure 12. At the start of a finding session, the search box starts out fully expanded across the entire width of the page. When the customer types in some keywords, they are retained in the search box for easy editing or keyword addition, as shown in Figure 12-A. If the customer selects one or more facets, they are always added according to their respective hierarchy in front of the search box. As more aspects are added, the keyword box gets progressively smaller, until it reaches some reasonable minimum size as shown in Figure 12-B. If sill more facets are applied at this point, a scroll arrow appears immediately after the Home facet, allowing customers to scroll only the applied aspects in the manner of a carousel control, without ever hiding the Home facet or the search box, as shown in Figure 12-C. IFB dynamic editable Keywords Aspect design proved to be very successful with our evaluators who found it intuitive, resourceful and easy to use.
  4. Four Corners