How to Create a Compelling Ecommerce ExperienceJanessa Lantz
The document discusses how to create a compelling online shopping experience. It provides tips for understanding customers, conveying brand personality, optimizing site architecture and product pages, testing improvements, and ensuring consistency across channels. Customers should be provided the right information to make purchasing decisions easily through personalized, well-optimized experiences tailored to each brand and product.
FuGen Software Technologies is a Bangalore-based technology services company that provides business consulting, IT solutions, and specialized services in web, mobile, and cloud development, serving both domestic and international clients. Its vision is to become a leading enabler of next-generation technology networks, and its mission is to combine quality services, affordability, and timely response to serve customers. The company offers services including website design, mobile applications, digital marketing, graphic design, and consulting.
Duthie Learning is about Presentations that Persuade and TrainBob Duthie
Bob Duthie has over 30 years of experience in areas like business management, marketing, and entrepreneurship. In 1985, he started an alliance with Apple Computer that later evolved into Duthie Associates Inc., a virtual company providing services like business planning, content marketing, e-commerce solutions, and training. After over 600 completed projects, Duthie Associates restructured in 2011 as a sole proprietorship focusing on strategic consulting, content creation, and digital services.
This document discusses how building a basic website is easy but creating a great user experience that keeps up with modern trends is challenging. It promotes the services of Social Beat, a company that focuses on user experience design, quality and keyword optimized content, and goals like increasing traffic, conversions and revenue. Social Beat helps clients enhance their online presence and turn visitors into returning customers.
This document provides 6 tips for driving good user experience (UX) on a budget. It emphasizes that good UX is the result of marrying all company activities through the user interface. The tips are to: 1) conduct low-cost user research; 2) create a task model; 3) agree on the purpose of each webpage; 4) collaborate with customer service and retail teams; 5) focus on details like images and copy; and 6) disrupt workflows to increase monetization opportunities. The document stresses that clever UX does not need to be expensive and that companies should leverage internal resources and strategy to improve the user experience.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.
How to Create a Compelling Ecommerce ExperienceJanessa Lantz
The document discusses how to create a compelling online shopping experience. It provides tips for understanding customers, conveying brand personality, optimizing site architecture and product pages, testing improvements, and ensuring consistency across channels. Customers should be provided the right information to make purchasing decisions easily through personalized, well-optimized experiences tailored to each brand and product.
FuGen Software Technologies is a Bangalore-based technology services company that provides business consulting, IT solutions, and specialized services in web, mobile, and cloud development, serving both domestic and international clients. Its vision is to become a leading enabler of next-generation technology networks, and its mission is to combine quality services, affordability, and timely response to serve customers. The company offers services including website design, mobile applications, digital marketing, graphic design, and consulting.
Duthie Learning is about Presentations that Persuade and TrainBob Duthie
Bob Duthie has over 30 years of experience in areas like business management, marketing, and entrepreneurship. In 1985, he started an alliance with Apple Computer that later evolved into Duthie Associates Inc., a virtual company providing services like business planning, content marketing, e-commerce solutions, and training. After over 600 completed projects, Duthie Associates restructured in 2011 as a sole proprietorship focusing on strategic consulting, content creation, and digital services.
This document discusses how building a basic website is easy but creating a great user experience that keeps up with modern trends is challenging. It promotes the services of Social Beat, a company that focuses on user experience design, quality and keyword optimized content, and goals like increasing traffic, conversions and revenue. Social Beat helps clients enhance their online presence and turn visitors into returning customers.
This document provides 6 tips for driving good user experience (UX) on a budget. It emphasizes that good UX is the result of marrying all company activities through the user interface. The tips are to: 1) conduct low-cost user research; 2) create a task model; 3) agree on the purpose of each webpage; 4) collaborate with customer service and retail teams; 5) focus on details like images and copy; and 6) disrupt workflows to increase monetization opportunities. The document stresses that clever UX does not need to be expensive and that companies should leverage internal resources and strategy to improve the user experience.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
The document discusses personas and their value for product development. Personas help development teams make user-centered decisions by creating representations of the real users based on research. The document provides examples of how personas can be applied to test products, websites, mobile apps, content strategy, business plans, branding, marketing strategy. It includes a sample persona and discusses how personas were created for a soon-to-be craft beer shop to help achieve their business goals of creating a friendly environment and selling craft beer and merchandise.
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessSAP Ariba
Companies of all sizes are building awareness, generating leads and strengthening customer relationships by engaging in digital communities and social and business networks. Marketing and selling via Networks complements “traditional” selling, but online marketing strategies and tactics are constantly evolving, so don’t be left behind. Join this session to learn best practices that will help you connect directly with customers and prospects. This industry expert will show you how to go beyond the traditional channels of marketing, communications, and advertising to build on existing relationships and create new ones.
The document is a presentation about improving site search and moving beyond basic capabilities. It discusses how discovery, analysis, maturity, and capability are important factors to consider. Basic site search functions are table stakes, while advanced capabilities like personalization, content search, and integration with other channels can provide more value as a business grows and search becomes an integral part of the marketing strategy. The key is matching capabilities with a business's maturity to get the most value from investments in site search.
At the SkiNH annual meeting and the Mount Washington Valley Business Expo, Adored gave a workshop on proximity marketing using iBeacon with mobile apps.
All-In-One Local Internet Marketing & Advertising | www.luxinbound.comJayson Lux
WE CONNECT WOW & HOW
Our ability to connect today’s three core disciplines – technology, strategy and creativity – at the highest level is what makes us the “Right-Service Agency For The Digital Age”. We guide the digital transformation of companies and organizations by pioneering ground-breaking marketing solutions, products and business models.
We know that today no agency can do everything. Tasks and projects are becoming more complex as new technologies and specializations emerge. Those who still promise ‘Full-Service’ end up delivering only half the possible results. That’s why we concentrate on what our clients really need to be successful. This constant focus on the right priorities is what we call ‘Right-Service’.
Cheers,
Jayson Lux
This document provides guidance on developing an effective marketing message in 7 steps:
1. Identify your target audience and their pain points.
2. Know your brand and how customers perceive it.
3. Understand your competition's positioning.
4. Review your existing marketing materials.
5. Describe your product/service's benefits to customers.
6. Write your message with brevity, focusing on solutions.
7. Use your message consistently across marketing channels and measure effectiveness.
The overall message is that developing a clear, consistent marketing message focused on solving customer problems is the foundation for effective marketing.
Mobile Matters (Dr. Ronald S Wright Jr.)Sean Webster
The document discusses the importance of having a mobile-friendly website. It notes that mobile internet usage is growing significantly and will account for 65% of internet access by 2015. Businesses with only desktop-optimized websites risk losing potential customers who search on their mobile devices. The document shows examples of websites that are easy to use on mobile versus desktop, and provides tips for businesses on adapting their websites to be responsive for mobile users in order to gain more leads and sales. It encourages businesses not to wait but to take action now to improve their online presence across all devices.
EVP Video - Bringing the Employer Brand to LifeHavas People
Nick Francis, Creative Director at Casual Films, looks at how video content can bring employer branding alive, giving the opportunity to share the story of a brand and transform its intangible traits into the tangible.
Nick asserts that an original, memorable, emotional and at the same time informative video expresses an employer brand in a significantly more engaging way.
Bringing an employer brand to life through videoHavas People
This document provides guidance on creating effective employer brand video content. It recommends videos be authentic, engaging, energetic, sharable and informative while also having personality, evoking emotion, being memorable and original. When writing a video brief, considerations should include the audience, objectives, key messages, call to actions, budget, timeframe, measurement channels, and how the video will be distributed and promoted digitally.
Most small business have a website, but unless the company is purely an Internet company there is never enough time or know-how to get the best from the site and grow customers and profits. Here you will find some ideas and support you can use.
Carman Jiles received a B.F.A. in Interior Design from The Illinois Institute of Art-Chicago in 2012. She has experience as a design intern at several companies including The Gettys Group, where she worked on projects like photoshopping lobby feature walls and atrium gardens. She also has experience in customer service roles at Porcelanosa, Crate & Barrel, and Artistic Tile. Her computer proficiencies include Microsoft, 3D modeling software, AutoCAD, and Photoshop.
2012 Inaugural "Swim with the Sharks" Business Plan Competition by Mesa Community College and Mesa Chamber of Commerce winner John Apt of Quick Recognition Media, LLC Presentation. http://www.quickrecognition.com
Welcome to the Dynamic Yield brand -- inside, discover what makes our culture, people, and identity so unique.
We'll also show you how to get the right pink from the right purple, our logo in all its responsiveness glory, and provide you with the right tools to speak in Dynamic Yield's language.
Read further here: https://www.dynamicyield.com/blog/the-new-dynamic-yield-brand/
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
At Folio3 we specialize in all aspects of Magento development, from Magento design and web store development, to Magento customization, Magento integration and custom Magento extensions. As a Magento 2 Trained Solution Partner with over 10 years of ecommerce expertise, and a dedicated team of certified Magento development experts (including certified Magento & Magento 2 developers, architects and project managers), we can assist you with practically any Magento development requirement. Our Magento service focus is based on:
Magento (1 & 2) Customization
Magento Integration Solutions
Magento Design
Magento (1 & 2) Development
Magento Migration (from other platforms)
Magento Performance Optimization
Magento Support
Custom Magento Extensions & Modules
The document discusses how optimizing a podcast service's subscription pages led to a 90% increase in conversions. It describes testing different page designs that incorporated visual indicators of progress, clear subscription options and benefits, and removed unnecessary elements. The winning variation that produced the most subscriptions removed the signup form, allowing visitors to first see the subscription options and benefits before signing up. The key lessons are to design pages that support visitors' cognitive progression from building credibility and value to investment and price, and anticipate their clicks to provide continuity.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved.
Join Benu Aggarwal, Founder and President of Milestone Inc., as she discusses the five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office.
Future-proof digital assets for discovery and optimal user experience.
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Conversion optimization 2.0 – how to maximize sales from your current trafficMiva
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Last year we focused mainly on usability and while that's still integral for conversion optimization, we'll be exploring mobile optimization along with effective ways to increase your average order value.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
The document discusses personas and their value for product development. Personas help development teams make user-centered decisions by creating representations of the real users based on research. The document provides examples of how personas can be applied to test products, websites, mobile apps, content strategy, business plans, branding, marketing strategy. It includes a sample persona and discusses how personas were created for a soon-to-be craft beer shop to help achieve their business goals of creating a friendly environment and selling craft beer and merchandise.
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessSAP Ariba
Companies of all sizes are building awareness, generating leads and strengthening customer relationships by engaging in digital communities and social and business networks. Marketing and selling via Networks complements “traditional” selling, but online marketing strategies and tactics are constantly evolving, so don’t be left behind. Join this session to learn best practices that will help you connect directly with customers and prospects. This industry expert will show you how to go beyond the traditional channels of marketing, communications, and advertising to build on existing relationships and create new ones.
The document is a presentation about improving site search and moving beyond basic capabilities. It discusses how discovery, analysis, maturity, and capability are important factors to consider. Basic site search functions are table stakes, while advanced capabilities like personalization, content search, and integration with other channels can provide more value as a business grows and search becomes an integral part of the marketing strategy. The key is matching capabilities with a business's maturity to get the most value from investments in site search.
At the SkiNH annual meeting and the Mount Washington Valley Business Expo, Adored gave a workshop on proximity marketing using iBeacon with mobile apps.
All-In-One Local Internet Marketing & Advertising | www.luxinbound.comJayson Lux
WE CONNECT WOW & HOW
Our ability to connect today’s three core disciplines – technology, strategy and creativity – at the highest level is what makes us the “Right-Service Agency For The Digital Age”. We guide the digital transformation of companies and organizations by pioneering ground-breaking marketing solutions, products and business models.
We know that today no agency can do everything. Tasks and projects are becoming more complex as new technologies and specializations emerge. Those who still promise ‘Full-Service’ end up delivering only half the possible results. That’s why we concentrate on what our clients really need to be successful. This constant focus on the right priorities is what we call ‘Right-Service’.
Cheers,
Jayson Lux
This document provides guidance on developing an effective marketing message in 7 steps:
1. Identify your target audience and their pain points.
2. Know your brand and how customers perceive it.
3. Understand your competition's positioning.
4. Review your existing marketing materials.
5. Describe your product/service's benefits to customers.
6. Write your message with brevity, focusing on solutions.
7. Use your message consistently across marketing channels and measure effectiveness.
The overall message is that developing a clear, consistent marketing message focused on solving customer problems is the foundation for effective marketing.
Mobile Matters (Dr. Ronald S Wright Jr.)Sean Webster
The document discusses the importance of having a mobile-friendly website. It notes that mobile internet usage is growing significantly and will account for 65% of internet access by 2015. Businesses with only desktop-optimized websites risk losing potential customers who search on their mobile devices. The document shows examples of websites that are easy to use on mobile versus desktop, and provides tips for businesses on adapting their websites to be responsive for mobile users in order to gain more leads and sales. It encourages businesses not to wait but to take action now to improve their online presence across all devices.
EVP Video - Bringing the Employer Brand to LifeHavas People
Nick Francis, Creative Director at Casual Films, looks at how video content can bring employer branding alive, giving the opportunity to share the story of a brand and transform its intangible traits into the tangible.
Nick asserts that an original, memorable, emotional and at the same time informative video expresses an employer brand in a significantly more engaging way.
Bringing an employer brand to life through videoHavas People
This document provides guidance on creating effective employer brand video content. It recommends videos be authentic, engaging, energetic, sharable and informative while also having personality, evoking emotion, being memorable and original. When writing a video brief, considerations should include the audience, objectives, key messages, call to actions, budget, timeframe, measurement channels, and how the video will be distributed and promoted digitally.
Most small business have a website, but unless the company is purely an Internet company there is never enough time or know-how to get the best from the site and grow customers and profits. Here you will find some ideas and support you can use.
Carman Jiles received a B.F.A. in Interior Design from The Illinois Institute of Art-Chicago in 2012. She has experience as a design intern at several companies including The Gettys Group, where she worked on projects like photoshopping lobby feature walls and atrium gardens. She also has experience in customer service roles at Porcelanosa, Crate & Barrel, and Artistic Tile. Her computer proficiencies include Microsoft, 3D modeling software, AutoCAD, and Photoshop.
2012 Inaugural "Swim with the Sharks" Business Plan Competition by Mesa Community College and Mesa Chamber of Commerce winner John Apt of Quick Recognition Media, LLC Presentation. http://www.quickrecognition.com
Welcome to the Dynamic Yield brand -- inside, discover what makes our culture, people, and identity so unique.
We'll also show you how to get the right pink from the right purple, our logo in all its responsiveness glory, and provide you with the right tools to speak in Dynamic Yield's language.
Read further here: https://www.dynamicyield.com/blog/the-new-dynamic-yield-brand/
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
At Folio3 we specialize in all aspects of Magento development, from Magento design and web store development, to Magento customization, Magento integration and custom Magento extensions. As a Magento 2 Trained Solution Partner with over 10 years of ecommerce expertise, and a dedicated team of certified Magento development experts (including certified Magento & Magento 2 developers, architects and project managers), we can assist you with practically any Magento development requirement. Our Magento service focus is based on:
Magento (1 & 2) Customization
Magento Integration Solutions
Magento Design
Magento (1 & 2) Development
Magento Migration (from other platforms)
Magento Performance Optimization
Magento Support
Custom Magento Extensions & Modules
The document discusses how optimizing a podcast service's subscription pages led to a 90% increase in conversions. It describes testing different page designs that incorporated visual indicators of progress, clear subscription options and benefits, and removed unnecessary elements. The winning variation that produced the most subscriptions removed the signup form, allowing visitors to first see the subscription options and benefits before signing up. The key lessons are to design pages that support visitors' cognitive progression from building credibility and value to investment and price, and anticipate their clicks to provide continuity.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved.
Join Benu Aggarwal, Founder and President of Milestone Inc., as she discusses the five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office.
Future-proof digital assets for discovery and optimal user experience.
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Conversion optimization 2.0 – how to maximize sales from your current trafficMiva
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Last year we focused mainly on usability and while that's still integral for conversion optimization, we'll be exploring mobile optimization along with effective ways to increase your average order value.
The importance of a functional business websiteDesign Theory
The document discusses the importance of a functional business website. It emphasizes that a website needs to be easy for visitors and owners to use, and should serve clear purposes like providing information, answering questions, and making sales. The document also provides examples of key elements every functional website should have, such as clear navigation, landing pages, responsive design, calls to action, and prominent contact information. It suggests common pages like Home, About, Services, Products, and Contact pages. Additionally, the document stresses that a website needs up-to-date and original content like a blog, graphics, audio/video, and calls to action in order to stay engaging and useful for visitors.
Chapter 2 | Website design & development - pfMikaStuttaford
This document provides an overview of website design and development. It discusses key topics such as website specifications, visual design principles, content planning, user experience, and legal considerations. It also compares physical offices to websites. The document recommends developing a design specification sheet and technical brief to communicate goals and requirements to developers. Finally, it outlines the typical steps involved in website development, including planning, design, development, and launch.
This document provides an overview of website design and development. It discusses key topics such as website specifications, visual design principles, content planning, user experience, and legal considerations. It also compares physical offices to websites. Website design involves specifying goals, required pages, visual elements, and user experience. Development turns design concepts into a functioning website through programming languages, hosting, and content management systems. Effective planning is important for meeting objectives and managing expectations.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
Internet Retailer Web Design 2014 - Product Pagesweiskircher
This is a brief overview of questions you should ask yourself when reviewing your product detail page. The content was presented at the Internet Retailer Web Design conference.
Brisbane Shopify Meetup - 1st December 2016Reload Media
The document summarizes a Shopify meetup event in Brisbane on December 1st, 2016. It introduces the hosts and three speakers: Cal Wilson from The Working Party, Simon Byrne from Andzen, and Jason Bowman from Shopify Plus. Cal Wilson's talk focused on tips for squeezing value from Shopify themes. Simon Byrne's talk discussed metafields, a feature for customizing Shopify stores. Jason Bowman's talk also covered metafields and their uses. The document concludes by providing information on staying updated about future Shopify meetup events.
This document provides best practices for website content and design. It discusses three main points: 1) Content is king - Content should be given proper attention and assessed based on business needs and clear communication. 2) Engagement is the design - Websites should be designed to engage users through compelling visuals, easy navigation, and focus on specific topics. Examples from China of good designs are provided. 3) Context is everything - Content must be tailored to the user's context and questions. A Cisco videoconferencing case study demonstrates using rich content and social proof to provide value and persuade users. Overall, the document stresses that content and design should reflect a brand's purpose and difference to engage users.
Mike Duncan will be speaking at Board Retailers Certification Program, Survival of the Fittest, in Orlando, Florida on January 5th from 10:00 am – 5:00 pm for the Retail Finance and Retail Technology Courses. In its second year, Survival of the Fittest is designed to provide retail attendees an in-depth look at Retail Finance and Retail Technology, two areas of significance in today’s retail environment. For more info on this series please visit Board Retailers Association.
E-Commerce Strategies that Produce Results
Mike Duncan, CEO Sage Island
Your website is a vital extension of your business, so it’s crucial to have a marketing plan behind it that maximizes your investment. In this seminar Mike Duncan, CEO of Sage Island teaches effective strategies that help fine tune an ecommerce site into a profitable sales generating machine. As featured on CNNMoney.com, Mike speaks to the digital age of customer service in specialty retail and the necessity of a well designed website. By skillfully integrating Internet Marketing, social media, product recommendations, Live Chat, and more, Mike knows the successful e-Commerce strategies that make conversions and increase your bottom line.
Ethan Giffin is the CEO of Groove Commerce, a full service eCommerce agency located in Baltimore, MD. Groove Commerce helps clients sell more products online through web design and development, conversion optimization, SEO, and analysis of website performance. Key aspects of an effective eCommerce site that Groove Commerce focuses on include search-friendly design following web standards, building trust with customers, reducing shopping cart abandonment through checkout, and using high-quality product images to drive sales.
This document outlines an internet strategy for 2013, focusing on establishing an online presence through customer-driven websites, online marketplaces, SEO, social media, and mobile. It discusses how to get started, the importance of an integrated internet presence to drive more leads, sales, and visibility. Specific topics covered include optimizing websites for customers and prospects, expanding sales through online marketplaces, the constant evolution of SEO, how to effectively use social media, and designing for the mobile experience. Resources for maintaining an online strategy and budget considerations are also addressed.
Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Interact16 Crystal Olig: Web Architecture to Fuel Customized, Human ExperiencesLessing-Flynn
Crafting a site that delivers real-time, customized messages
based on an individual’s unique needs requires more than a
great site map. In this session, you’ll learn how to get started
creating taxonomies, patterns and information architecture
that works. We’ll also talk about what tools are out there
to help you, how to avoid the creepiness factor with real
human language, and what’s hot and new for websites that
drive meaningful business results.
This document provides guidance on website fundamentals, including choosing a domain name and hosting, deciding between doing it yourself or hiring a developer, prioritizing design and usability, and measuring success through analytics. Key recommendations include understanding your audience and goals, ensuring the site has a great design with focused content and calls to action, and regularly reviewing metrics like bounce rate and conversion rate to improve return on investment. Resources are included for domains, hosting, design tips, and analytics tools.
This document provides an overview of web analytics and how to analyze a website's performance. It discusses defining key performance indicators (KPIs) and customizing analytics reports for different site objectives like lead generation, content, support, and e-commerce. It also demonstrates how to generate reports in Google Analytics and use the analytics data to optimize aspects like paid search campaigns, exited pages, bounced pages, traffic sources, and converting keywords. Resources for further learning about web analytics are provided at the end.
The document outlines 10 simple steps to create a great website, including project planning, design, navigation, homepage content, additional pages, search engine optimization, email marketing, social media presence, and mobile compatibility. It emphasizes strategic planning, user-focused content and design, calls to action, fresh and engaging content like videos and blogs, as well as search engine and social media optimization tactics.
Similar to Inside eCommerce - Design for Success - Micksgarage.com- Brendan McMahon (20)
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
MotoToro.com wants to start an online motorcycle parts business because they are passionate about bikes and have key resources in place from their existing data centric model. They have existing parts knowledge and an enthusiastic supplier, and can offer great shipping and complementary product lines leveraging their relationship with MicksGarage.com. The document also lists some key metrics to consider for the cost of products, shipping costs, shipping accessory costs, and margins.
Inside eCommerce - Micksgarage - Building for scale - Mick CreanJohn Walsh
Mick Crean, co-Founder, IT and Operations Manager of Micksgarage.com shares experiences of building website technology for scale, security, payments, fraud, and streamlining processed.
Inside eCommerce - MicksGarage -Content is king - Rob KingJohn Walsh
Creating an effective content strategy for Micksgarage.com, dealing with video, social media, email marketing. from Rob King - content manager Micksgage.com, presented at inside ecommerce 15th April 2014. www.insideecommerce.ie
John Smyth - Marketing, Clicks to Conversions - Inside eCommerce MicksGarage ...John Walsh
This document provides guidance on digital marketing strategies for ecommerce businesses, focusing on paid search (Google AdWords), organic search (SEO), analytics, and funnel management. It discusses how to identify target customers, choose effective traffic drivers, optimize campaigns using metrics and testing, and measure success beyond just clicks. Key recommendations include thorough customer and competitive research, clear goals and KPI tracking, holistic multi-channel approaches, and constant learning and improvement. The overall message is that digital marketing requires an in-depth, metrics-driven process to drive the right traffic and convert visitors into customers.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
8. Design pulls it together
IT/Data
Marketing/
Promotions
Content/
Architecture
9. Questions?
Designing for Conversion
Design has to be part of any tactical or functional implementation
What are we designing
for?
• Top of Funnel
(browse)
• Bottom of Funnel
(cart/checkout)
• Page weight
• Data set
• Page Goals
What are we measuring?
• Bounce Rate
• Exit Rate
• Conversion Rate
• Interactions
• A/B
10. 1. Introduce your customers the style of the store – Home page is the page you are giving the basic
information about your business
2. Style and design should be the same for all pages
3. Compose the central part of home page
4. Product catalogue must be visible right from the home page
5. Organize the header of the home page
6. Don’t forget to include the search engine on your home page
7. Manage the catalogue categories in fine and logical way
8. Contact information must be visible and easy to find –
9. Information regarding delivery, returns, and general terms & conditions
10. One or two inserts from testimonials page. .
Design for Trust
33. • Design for PURPOSE
• Cut the Response Time – don’t over engineer
• Respect your Customers Time
• Understand the Traffic Drivers
• Hit The Visitor’s Interest
• Be Responsive – design with Multi-device in mind
Conclusion