Here are the key things to consider from a legal perspective when launching an analytics product:
- Review your standard customer contracts and determine if any changes are needed to address things like data ownership, sharing analytics with 3rd parties, limitations of liability related to analytics outputs, etc.
- Consider creating separate contracts or terms for the analytics offering to clearly delineate responsibilities related to the core product vs the analytics.
- Ensure you have appropriate data security, privacy and confidentiality terms in place that address things like where data is stored and accessed, who has rights to use it, obligations around breaches, etc.
- Determine if any regulatory issues like GDPR need to be addressed depending on the data being used and customers/regions
The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because people are more data literate and accustomed to engaging information experiences from consumer apps like LinkedIn, Google Maps, & Yelp.
This same thirst for intelligence is probably apparent in your user base, whether you realize it or not - and taking the time to invest in a data & analytics strategy for your product can yield significant customer & business benefits over time.
About the Speakers:
Michelle Bradbury,Director of Product Management, Pentaho
Michelle has over 18 years of experience in technology product & project management. She enjoys collaboratively creating & delivering highly compelling products and has held roles at organizations including Microsoft, Fujitsu, & CapitalOne. Michelle's areas of expertise include database and data warehouse architecture and development, project and budget management, as well as process definition and implementation for group cohesiveness.
Ben Hopkins, Product Marketing Manager, Pentaho
Ben is focused on embedded analytics & OEM partnerships. He has also held product marketing roles at Marketo and Salesforce.com. He holds an MBA from the U.C. Berkeley Haas School of Business as well as a BA in Economics from Harvard College.
Pentaho is delivering the future of analytics with a comprehensive platform for data integration & business intelligence. Learn more at www.pentaho.com.
Upcoming Events
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.
About AIPMM
The AIPMM is the trusted authority in product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
Articles: http://www.aipmm.com/html/newsletter/article.ph
Membership: http://www.aipmm.com/join.php
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because people are more data literate and accustomed to engaging information experiences from consumer apps like LinkedIn, Google Maps, & Yelp.
This same thirst for intelligence is probably apparent in your user base, whether you realize it or not - and taking the time to invest in a data & analytics strategy for your product can yield significant customer & business benefits over time.
About the Speakers:
Michelle Bradbury,Director of Product Management, Pentaho
Michelle has over 18 years of experience in technology product & project management. She enjoys collaboratively creating & delivering highly compelling products and has held roles at organizations including Microsoft, Fujitsu, & CapitalOne. Michelle's areas of expertise include database and data warehouse architecture and development, project and budget management, as well as process definition and implementation for group cohesiveness.
Ben Hopkins, Product Marketing Manager, Pentaho
Ben is focused on embedded analytics & OEM partnerships. He has also held product marketing roles at Marketo and Salesforce.com. He holds an MBA from the U.C. Berkeley Haas School of Business as well as a BA in Economics from Harvard College.
Pentaho is delivering the future of analytics with a comprehensive platform for data integration & business intelligence. Learn more at www.pentaho.com.
Upcoming Events
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.
About AIPMM
The AIPMM is the trusted authority in product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
Articles: http://www.aipmm.com/html/newsletter/article.ph
Membership: http://www.aipmm.com/join.php
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
Product Management in the Era of Data ScienceMandar Parikh
My slide-deck from a webinar on the same topic for the Institute of Product Leadership, April 4th, 2017
What does it take to build killer products in the “AI-first” era? What makes for a great Data Science-driven product and how do great Product Managers leverage Data Science to drive value for customers? Find out how to avoid the pitfalls of hype-chasing Data Science tactics. Learn how to work with Data Science and Engineering to build a compelling product and solve real problems.
Mandar takes a practitioner’s approach to present his recipe for success for building Data Science-driven products that drive enduring value for customers.
The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade.
It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.
Get out of the way! The Product Manager's Identity Crisis | Mitchell GillespieProduct Tank Toronto
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Webinar: Business Intelligence From The Inside OutCorSourceTechPDX
There are a lot of terms thrown around in the world of business intelligence and analytics. Presented as a webinar, this deck is an introduction to the terminology and power of business intelligence to transform companies.
Five Critical Strategies to Succeed in Your Product Management Career - Matt ...ProductCamp Boston
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple – those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you’ll need to understand how to get there. And you’ll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
About Matt Lawley
Matt Lawley is the Marketing Manager for the 280 Group, the world’s leading Product Management consulting and training firm. He is responsible for creating and executing marketing programs for the 280 Group’s existing and new products/training courses. He is active in the product management community promoting new content, blog posts, surveys and webinars on the topics of product management and product marketing as well as moderating a 33,000 person LinkedIn group devoted to these topics.
Transcripts In Action - UserTesting Webinar Presentation SlidesUserTesting
The new Transcripts feature from UserTesting enables you to extract insights from videos faster and more easily than ever before. In this webinar, Mike Mace, VP of Product Marketing, and Janelle Estes, VP of Solutions Consulting, describe how they’re using Transcripts to work more efficiently.
Topics include:
- What you should expect from transcripts and how they fit in your workflow
- How to create clips using transcripts
- Navigating videos with transcripts
Presenter: Mukund Seshadri
How do you prioritize features? Do you come up with a new framework every time? Gut feel? This session will provide an overview of 20 well known feature prioritization frameworks and discuss which one is most appropriate for your situation.
"A software engineer turned Technical Product Manager. I work at Schneider Electric helping ensure Life is On across the world.
Life is too short to build products that people don't want."
New is Easy but Right is Hard: Hacking Product ManagementBernard Leong
Talk given on 15 Nov 2013, in Hackers & Painters (http://http://hackersandpainters.sg/), Singapore @ Blk 71.
Synopsis: A great product is a synthesis of technology and business thinking. How do we decide what goes into the product and determine the roadmap of the product? How do we establish the balance between the business and technology of the product? In this session, we discuss some interesting lessons learned on product management and why both business leaders and technologists don't get it.
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
Take Your Experimentation Program to the Next LevelOptimizely
Are you already running experiments at scale and think there is nothing left to learn? Well, first of all congratulations. And second, think again.
Because when it comes to the number of experiments you run, more is always more. Join this webinar to find out why there are no limits to experimentation – and how you can keep on making tangible progress.
This webinar will show you:
- How to embed ownership of experimentation into each and every team
- How to keep the experimentation engine running with fresh and creative testing ideas
- How to embed a winning experimentation culture across the entire business
Building Digital Brands with Data Insights - A Lowe Profero Case StudyGoodData
Lowe Profero’s teams were finding themselves spending multiple days a week on client gathering, organizing and reporting on volumes of data from myriad sources in bulky Excel spreadsheets and manually-assembled PowerPoint presentations. That time would have been better spent on strategic work. And knowing that data sources and volume could only multiply given the increasingly digital nature of the marketing landscape, they knew it was time to take preemptive action.
Delivering Customer Success with a Single Source of Truth - A SendGrid Case S...GoodData
SendGrid, a cloud-based email delivery service for transactional email management, needed a better way to support their top organizational goal of promoting customer success. Critical information was being stored in more than 5 different systems, creating up to 8 hours a month in manual Excel labor. The team realized that it was critical to integrate these data sources in order to create a single source of truth for customer insights.
Data-Driven Decision-Making for a Creative Industry - A Redbubble Case StudyGoodData
As a growing company, Redbubble was creating an abundance of data that spanned across all areas of their organization. The challenge of unearthing that data to extract the insights that were essential to maintaining the positive trajectory of their business was daunting and time consuming. The team was burning more hours cleaning up the data than using it to make decisions, and realized it needed a solution.
Product Management in the Era of Data ScienceMandar Parikh
My slide-deck from a webinar on the same topic for the Institute of Product Leadership, April 4th, 2017
What does it take to build killer products in the “AI-first” era? What makes for a great Data Science-driven product and how do great Product Managers leverage Data Science to drive value for customers? Find out how to avoid the pitfalls of hype-chasing Data Science tactics. Learn how to work with Data Science and Engineering to build a compelling product and solve real problems.
Mandar takes a practitioner’s approach to present his recipe for success for building Data Science-driven products that drive enduring value for customers.
The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade.
It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.
Get out of the way! The Product Manager's Identity Crisis | Mitchell GillespieProduct Tank Toronto
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Webinar: Business Intelligence From The Inside OutCorSourceTechPDX
There are a lot of terms thrown around in the world of business intelligence and analytics. Presented as a webinar, this deck is an introduction to the terminology and power of business intelligence to transform companies.
Five Critical Strategies to Succeed in Your Product Management Career - Matt ...ProductCamp Boston
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple – those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you’ll need to understand how to get there. And you’ll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
About Matt Lawley
Matt Lawley is the Marketing Manager for the 280 Group, the world’s leading Product Management consulting and training firm. He is responsible for creating and executing marketing programs for the 280 Group’s existing and new products/training courses. He is active in the product management community promoting new content, blog posts, surveys and webinars on the topics of product management and product marketing as well as moderating a 33,000 person LinkedIn group devoted to these topics.
Transcripts In Action - UserTesting Webinar Presentation SlidesUserTesting
The new Transcripts feature from UserTesting enables you to extract insights from videos faster and more easily than ever before. In this webinar, Mike Mace, VP of Product Marketing, and Janelle Estes, VP of Solutions Consulting, describe how they’re using Transcripts to work more efficiently.
Topics include:
- What you should expect from transcripts and how they fit in your workflow
- How to create clips using transcripts
- Navigating videos with transcripts
Presenter: Mukund Seshadri
How do you prioritize features? Do you come up with a new framework every time? Gut feel? This session will provide an overview of 20 well known feature prioritization frameworks and discuss which one is most appropriate for your situation.
"A software engineer turned Technical Product Manager. I work at Schneider Electric helping ensure Life is On across the world.
Life is too short to build products that people don't want."
New is Easy but Right is Hard: Hacking Product ManagementBernard Leong
Talk given on 15 Nov 2013, in Hackers & Painters (http://http://hackersandpainters.sg/), Singapore @ Blk 71.
Synopsis: A great product is a synthesis of technology and business thinking. How do we decide what goes into the product and determine the roadmap of the product? How do we establish the balance between the business and technology of the product? In this session, we discuss some interesting lessons learned on product management and why both business leaders and technologists don't get it.
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
Take Your Experimentation Program to the Next LevelOptimizely
Are you already running experiments at scale and think there is nothing left to learn? Well, first of all congratulations. And second, think again.
Because when it comes to the number of experiments you run, more is always more. Join this webinar to find out why there are no limits to experimentation – and how you can keep on making tangible progress.
This webinar will show you:
- How to embed ownership of experimentation into each and every team
- How to keep the experimentation engine running with fresh and creative testing ideas
- How to embed a winning experimentation culture across the entire business
Building Digital Brands with Data Insights - A Lowe Profero Case StudyGoodData
Lowe Profero’s teams were finding themselves spending multiple days a week on client gathering, organizing and reporting on volumes of data from myriad sources in bulky Excel spreadsheets and manually-assembled PowerPoint presentations. That time would have been better spent on strategic work. And knowing that data sources and volume could only multiply given the increasingly digital nature of the marketing landscape, they knew it was time to take preemptive action.
Delivering Customer Success with a Single Source of Truth - A SendGrid Case S...GoodData
SendGrid, a cloud-based email delivery service for transactional email management, needed a better way to support their top organizational goal of promoting customer success. Critical information was being stored in more than 5 different systems, creating up to 8 hours a month in manual Excel labor. The team realized that it was critical to integrate these data sources in order to create a single source of truth for customer insights.
Data-Driven Decision-Making for a Creative Industry - A Redbubble Case StudyGoodData
As a growing company, Redbubble was creating an abundance of data that spanned across all areas of their organization. The challenge of unearthing that data to extract the insights that were essential to maintaining the positive trajectory of their business was daunting and time consuming. The team was burning more hours cleaning up the data than using it to make decisions, and realized it needed a solution.
Sending the Right Message with Data-Driven Sales AutomationGoodData
When Autopilot set to create a new sales prospecting automation tool that delivered the same quality insights as its marketing-centric offering, they knew that they needed the support of an analytics ally to partner with so that salespeople could find the information they needed fast.
How Cloud BI Powers Today's Agile EnterpriseGoodData
According to Forrester (http://www.forrester.com/Benchmark+Your+BI+Environment/fulltext/-/E-RES103661), ⅓ of organizations reap a triple-digit ROI on their BI investments. The problem for the other ⅔ is that the complexities of the BI landscape are prohibiting them from delivering the insights that their business users need, in a relevant and timely manner.
Our guest Boris Evelson, a leading expert in BI at Forrester Research, joins GoodData to discuss how Cloud BI can improve the agility of your organization.
In this 1-hour session they discuss:
- Current state of the BI landscape
- Complexities forcing change in the industry
- How Cloud BI alleviates many of those challenges
- Specific ROI stories and use cases
Giving a New Meaning to Data Transformation - A CSC Case StudyGoodData
When CSC needed to establish a marketing engine that would not only create brand awareness for the company, but also allow them to track the value and path of a lead as it traveled through the buyer’s journey, their greatest challenge was data centralization. Regional marketing and sales teams were using disparate automation and CRM tools, resulting in poor communication and overlap. And without a single source of truth, there were no shared KPIs by which to measure the effectiveness of their efforts.
Trying to figure out if embedded analytics are for you?
According to Gartner Research, more than 90% of business leaders view content information as a strategic asset, yet fewer than 10% can quantify its economic value. Read this guide to learn why you should be leveraging an asset you already own--data--to build relationships, increase retention, and drive revenue.
Tuning Channels: Analytics for a Media Leader - A Discovery Case StudyGoodData
Discovery Communications, the world’s #1 pay-TV programmer reaching nearly three billion cumulative subscribers in more than 220 countries and territories, was managing an unsustainable model of digital analytics reporting. Supporting no less than 20 internal groups with more than 40 data sources, the team was manually providing custom reports to meet individual needs, as well as executive reports and dashboards to evaluate overall performance. Param Ghangas, Director of Analytics, began the search for an analytics partner with the capabilities, scale and expertise needed to unite their many disparate data sources into a single view, allowing her team to spend less time on reporting and more time delivering insights across platforms and channels.
ServiceChannel Fixes an Entire Industry with Analytical InsightGoodData
With 12 years of repair and maintenance data from more than a million tradesman across over five dozen countries, ServiceChannel, a cloud-based facilities management platform, was missing out on a tremendous opportunity to provide value to their customers. They needed a way to deliver powerful analytics to their customers without shifting their engineering focus away from innovating on their platform.
Brand Integrity: Motivating Employees to Deliver to Brand ExpectationsGoodData
Before partnering with GoodData, Brand Integrity used proprietary reports within their platform to measure the success and effectiveness of the programs that drive employee engagement. But when their clients needed better data visualization to enhance their decision making, the in-house reporting capabilities did not meet expectations. So Doug Bennett, SVP of Technology and Operations at Brand Integrity, and his team set out to find an expert analytics partner to provide both a rich BI platform and industry best practices to help their clients better view, slice and dice, and analyze their engagement data to improve decision making.
Delivering Big Gains to Medical Providers with Analytics - A MediGain Case StudyGoodData
Established in 2002, MediGain is a full-service revenue cycle management company, providing IT solutions and professional services to medical practices, clinics, hospitals and other specialty providers to help them navigate an increasingly complex reimbursement environment. With more than 1,000 employees, three quarters of which provide services including medical billing, coding, collections, financial analysis, and more--MediGain knows their way around numbers. So, in 2012, after a recent acquisition had prompted the company to evaluate their lines of business, they took a hard look at the numbers in their BI department--and immediately knew it was time to make some changes. Hobbled with a legacy on-premise analytics system, MediGain’s 18 person BI team was struggling to produce reports for clients that kept pace with company and client expectations. Without the ability to automate reporting, team members were limited to producing ad hoc manual reports on a monthly basis--leaving them prone to error and slowing clients’ ability to take action on the data. The numbers didn’t lie, their current model wasn’t scalable or sustainable.
Innovative Insight Answers the Call - A Bolder Thinking Case StudyGoodData
Recognizing that their call center solution's benefits could extend way beyond operational and cost efficiencies, the Bolder Thinking team looked to give customers real-time access to analytics on call center performance, something no other provider was offering. They needed a tool that allowed them to empower the operators, supervisors, and call center managers to (1) get quick access to data, (2) to do ad hoc reporting on the fly themselves, and to (3) significantly reduce their time to insight.
Jobvite: A Holistic Approach to SecurityTheodore Kim
AWS Loft presentation on 04/28/16.
You’ve configured host and network based ACLs, enabled CloudTrail logging, encrypted all data at rest (EBS & S3), secured your AMIs, regularly patch EC2 instances, and locked down IAM roles. But are you secure? How do you know if/when a security incident has occurred, detect unauthorized access to data, identify vulnerabilities in your application, block online attacks in real-time, or certify your application as truly secure?
Theodore Kim, VP of Technical Operations at Jobvite, and his team will present a holistic approach to securing your application environment hosted in AWS. Topics will include:
- Do I need an Intrusion Detection/Prevention (IDS/IPS) System?
- How to detect and block network/application intrusion attempts in real time.
- Log file parsing/alerting via Security Information & Event Management (SIEM) systems to identify anomalous system activity.
- An overview of penetration/vulnerability testing services.
- Auditing your environment to identify security vulnerabilities and support compliance efforts.
- How to incorporate security vulnerability scanning into the build and release process.
GoodData: The DevOps Story @ FIT CVUT October 16 2013Jaroslav Gergic
Presentation was a part of FIT CVUT / MI-AIT (Případové studie aplikace a řízení IT).
We compare the traditional organization model of separate teams for engineering, QA and operations to the DevOps model using autonomous cross-functional teams. The presentation uses GoodData as a case study.
Best practices For Creating Compelling DashboardsGoodData
The success of your analytics is dependent on the adoption and usage by end users. The average adoption of a BI solution has hovered around 24% since 2005. Here at GoodData we pride ourselves on an adoption rate of nearly 85%. How do we do it? Excellent UI and dashboard design.
In less than one hour, learn how to:
- Increase the adoption of your analytic platform
- Establish a smooth layout to tell a story with your dashboards
- Use creative ways to WOW your users and keep them coming back every day
Product-thinking is making a big impact in the data world with the rise of Data Products, Data Product Managers, data mesh, and treating “Data as a Product.” But Honest, No-BS: What is a Data Product? And what key questions should we ask ourselves while developing them? Tim Gasper (VP of Product, data.world), will walk through the Data Product ABCs as a way to make treating data as a product way simpler: Accountability, Boundaries, Contracts and Expectations, Downstream Consumers, and Explicit Knowledge.
Best Practices for Embedding Analytics by GoodData Product LeaderProduct School
-How to address and answer the age-old question of build vs. buy;
-What are the different types of embedded analytics, including no-code, custom code, and white labeling;
-Why scalability is a competitive advantage that impacts not only data accessibility but also profitability;
-How to enable non-technical users to create their own reports and dashboards with self-service tools; and more.
Anil Kaul, CEO and Co-Founder, AbsolutData delivered a session on institutionalizing Big Data analytics for organizations, at the Big Data Innovation Summit, London on 1st May, 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools.
Visit us here : www.absolutdata.com
How To Identify The Data Opportunities For Every Business?Bernard Marr
Today, what differentiates a market-leading company from an also-ran is often the way that it is using data. Data is often referred to as “the oil of the information age” as it powers revolutionary concepts such as artificial intelligence (AI) and the
2013 12-05 data-driven innovation - fitzgerald analytics workshop at gilbane ...Fitzgerald Analytics, Inc.
Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation
Thursday, December, 5: 1:00 p.m. - 4:00 p.m.
In the digital era, great ideas, innovations, and business models need to be implemented well, turned into profitable operations that scale well and adapt to new information as they grow. This isn't easy, but it is often the difference between great ideas that succeed and those that fail.
For digital innovators, Analytics and data-driven decision-making have become key determinants of success. "If you can measure it, you can manage it." The right metrics often make the difference between monetizing innovation and under-performance.
Yet identifying these "metrics that matter" isn't easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.
In this workshop, author and analytics veteran Jaime Fitzgerald will share his battle-tested method that addresses this challenge. During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the "metrics that matter," Mr. Fitzgerald's methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.
Presenter: Konrad Kopczynski, Director, Fitzgerald Analytics
Author:
Jaime Fitzgerald, Founder & Managing Partner, Fitzgerald Analytics
It’s Not About Big Data – It’s About Big Insights - SAP Webinar - 20 Aug 201...Edgar Alejandro Villegas
Presentation slides of:
It’s Not About Big Data – It’s About Big Insights - SAP Webinar - 20 Aug 2013 - PDF
Scott Mackenzie - Sr. Director, Platform & Analytics CoE
Michael Golzc - CIO for SAP Americas
Ken Demma - VP, Insight Driven Marketing
20 Aug 2013 - Webcast - http://goo.gl/T74WAL
Bardess Moderated - Analytics and Business Intelligence - Society of Informat...bardessweb
Joe DeSiena, President of Bardess Group Ltd moderated a panel of Information Technology executives titled Analytics and Business Intelligence for the chapter meeting for the New Jersey Society of Information Management.
Arthur C. Nielsen, the founder of ACNielsen said, “The price of light is less than the cost of darkness.” This is becoming even more important in the day and age of IoT devices and ubiquitous internet connectivity. The amount of data that is at the fingertips of our companies’ decision makers is colossal. Yet very few business leaders and their direct teams can analyze their data by themselves to uncover insights that will improve our products and services to delight their customers and grow their business.
With the rise of low-code/no-code tools, cloud infrastructure, and the convergence of AI and BI, the democratization of analytics can accelerate the time to answer a question while improving its relevancy.
In this presentation, we will cover the 12 critical capabilities to succeed in enabling self-service analytics and augmenting data literacy across the enterprise.
HP Vertica Provides adMarketplace with Big Data Warehousing SolutionDana Gardner
Transcript of a BriefingsDirect podcast on how an intent search company is able to handle massive amounts of data and analyze it quickly with HP Vertica.
A lot of companies make the mistake of thinking that just hiring Data Scientists will lead to increased revenue or increased profit. For a company’s investment in Data Science to be successful the Data Scientists need to work on the right problems, with the right people, and with the right tools. In this presentation, I will talk about the lessons I have learned, and mistakes made in applying Data Science in commercial settings over the last 10 years. I will highlight what processes can increase the chances of Data Science investment being successful.
Similar to 5 Proven Strategies For a Successful Analytics Product Launch (20)
Tis is the season to be jolly, and at GoodData, there is holiday cheer everywhere! From Brno to Boston, Portland to Prague to San Francisco, we are making the season bright… Reflecting on the year our CEO Roman Stanek said “2015 was about staying true to the GoodData DNA and our culture that is defined by the amazing spirit of our teams ” He also shared his favorite quote from Ben Horowitz’s book The Hard Things about Hard Things “Building a company is not easy ...While we are far from perfect we are jolly about a few things and wanted to take a moment to thank our incredible GoodFamily, and look back on what made 2015 a year to remember!”
Calculating the ROI on investing in data products?
Analytics return $13.01 for every dollar spent, according to Nucleus Research. That’s a 13:1 ROI for you, and for your customers when you offer embedded analytics in your SaaS solution. Check out this guide to learn more about the benefits of buying vs. building, and how GoodData customers like Influitive and Demandbase are achieving upwards of 650% ROI.
Give your customers what they want, with SaaS embedded analytics Powered by GoodData. Read this guide to learn why Zendesk says “Advanced analytics are the #1 reason why customers upgrade.” Get a better understanding of:
1. How embedded analytics can help you differentiate in a crowded SaaS market
2. Why Forrester identifies the cloud and analytics as two key drivers of future business applications innovation
3. How you can practice agile revenue development, monetizing the data you already have within your core application
4. The unique benefits of becoming a Powered by GoodData embedded analytics partner
5. How GoodData is driving revenue, retention and relationships for software vendors across operations, martech, health, travel and other sectors
10 Reasons Why Smart Organizations are Moving to Cloud BIGoodData
Business intelligence should make your life easier, but it can often be overwhelming and difficult to use. There are a plethora of tools to choose from and more "best practices" every day.
Watch this lively discussion from Mark Smith, CEO and Chief Research Officer at Ventana Research, and Jeff Morris, VP of Product Marketing at GoodData as they outline 10 reasons smart organizations are simplifying the search for insight by choosing the cloud for their BI solution.
Digital Marketing Analytics: Get the big picture on performanceGoodData
Take your buyers and business on a journey. GoodData’s completely connected digital marketing analytics bring all your data together for a full view into buyer behavior, campaign performance, and revenue contribution. Read the brief to learn more.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
5 Proven Strategies For a Successful Analytics Product Launch
1. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
June 10, 2014
5 Proven Strategies
to successfully
launch an analytics
product
2. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
Kevin Smith, NextWave Performance
Speakers
Cory Vander Jagt, GoodData
3. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
Our Discussion
▶Overview
▶Considerations for Success
▶ Monetization Pathway
What we see
Case Studies
▶ Questions and Answers
!
!
4. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
GoodData is a business analytics Platform as a Service (PaaS) that
supports the entire lifecycle of data and analytics, from storage
and data governance to data discovery.
!
What Is GoodData?
5. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
GoodData Corporate Overview
▶ Serving 40,000+ companies
▶ Nearly 300 employees, including 150 engineers
▶ Founded in 2007
▶ $75.5M in funding
▶ Headquarters in San Francisco
▶ Other offices in Boston, Portland, Prague, Brno
!
!
!
6. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
Our Customers Think BIG
How do I use
analytics to
transform my
business?
How do I get
critical analytics to
my customers?
What data am I not
capitalizing on
yet?
7. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Embedded Analytics Powered By GoodData
8. GoodData Confidential. 2014 GoodData Corporation. All rights
reserved.
40,000+DWHs under management
99.5%
Uptime SLA
85%
Adoption
Terabytes of Data
under management
100+
Powered By
Partners
1,500,000
Data integrations per week
72k
Users at one
partner
Security
Certified
OUR GOODDATA
9. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 9
Managing Partner/Co-Founder
NextWave Performance
NOW
VP, Product Management/Service Design
International Asset Systems
Managing Director
EffectiveUI
Director, Solution Design
SAP Labs
VP, Product Management
Retreon
Sr. Director, Engineer Program Management
Qwest (LCI)
.
.
.
BEFORE Sr. Director, Product Strategy & UX
ServiceSource
I’m Kevin Smith
10. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 10
This is NextWave Performance
Based in Denver, CO ∙ Established 2005
Product strategy
Performance strategy
“What should this product
do and for whom?”
“How can I optimize my
services and processes”
11. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
I’ve implemented “Powered By” four times
11
International Asset Systems
“Dispatch Manager”
Ad hoc analytics for container
logistics
International Asset Systems
“Equipment Repair”
Ad hoc analytics for inventory
repair
ServiceSource
“Renew OnDemand”
Offline analytics for sales renewals
DemandBase
“Performance Manager”
Analytics for ad campaign
management
12. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
My GoodData implementation statistics
number of successful Powered by
GoodData implementations
12
4
90
100
average days it took from project
concept to project implemented
percent of time GoodData was ready
before any other part of the product
13. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
% of times
go-to-market issues
have had been more
problematic than
technical issues
13
100
And…
14. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Poll -
Which best describes your company?
1 - Evaluating embedded analytics or a white-label offering
2 - Currently in the development phase
3 - Development complete, pre-launch
4 - One or more products in market
5 - Don’t know / unsure
Type Your Answer In
The Q/A Box
15. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 15
How do you avoid the
major go-to-market
mistakes for a Powered
By product?
16. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
You need to plan beyond just the technical details
Determine
vision for the
analytics within
core product
Perform
persona
definition/key
questions
Define initial
db’s/metrics/
reports needed
for personas
Identify data
sources for
analytics
Perform initial
data extracts
Define internal
processes
(provisioning,
support)
Create initial
project
Create ETL
processes
QA all
calculations for
metrics/reports
QA ETL
process
Provide
training to
Sales and
Support teams
Modify contract
language (3rd
party, SLAs,
bench, etc)
Have
customers sign
updated
contracts
Establish on-
going training
system
Sign-off on
metrics/reports
Sign-off on ETL
All contracts
updated
Update
collateral,
logos, ads, etc.
Perform
friendly
customer beta
Gather beta
feedback
Fix issues/
roadmap
needs
Start
Ready to on-
board users
Implement
SSO
Embed BI
system in
iFrame in app
Perform QA
Determine
integration with
product
Determine go-
to-market/offer
package,
pricing
Develop rollout
plan
Pricing
strategy
QA
inadequate
Marketing
plan
Training plan
Customer
beta
Change
management
Product
Definition
1
User
Definition
2
Selling plan
3
Legal details
5
Support
processes
4
17. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
!
The Five
Proven Strategies
for a Successful
Analytics
Product Launch
18. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Know how BI will fit in
with the existing product1
19. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 19
What is the product?
Key Product Decisions We
Really Should Have
Considered Before Starting
Implementation
Who gets
to use it?
What’s the tiering/
pricing structure?
Is GoodData
white-labeled
or black-
labeled?
How is it sold (same
contract, separate
paper, etc.)
How are custom
requests
handled?
How are
legacy
customers
brought on-
board?
What is the business
problem being solved
though the addition of
analytics?
1
20. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 20
What is the product?
Product
Workshop
Key Product Decisions We
Really Should Have
Considered Before Starting
Implementation
Who gets
to use it?
What’s the tiering/
pricing structure?
Is GoodData
white-labeled
or black-
labeled?
How is it sold (same
contract, separate
paper, etc.)
How are custom
requests
handled?
How are
legacy
customers
brought on-
board?
What is the business
problem being solved
though the addition of
analytics?
1
21. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 21
• Decide what you want to be when
you grow up
• Select your personas
• Develop your pricing/tiering
model
• Determine responsibilities
• Identify boundaries
The Workshop1
22. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Decide what you want to be
Framework from Reaching Escape Velocity, Geoffrey Moore, 2012
Differentiate
Neutralize
Optimize
Core Value Key Metric Main Challenge
Separation Unmatchable How far?
Comparability Good enough How fast?
Productivity Best in class How deep?
1
23. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Because it determines your tactics
Framework from Reaching Escape Velocity, Geoffrey Moore, 2012
Differentiate
Neutralize
Optimize
If you choose Instead of You get
Parity with the
competition
vs
Unmatchable
functionality
→
Squandered
resources as
competitors quickly
catch up
Best-in-class vs
Good
enough
→
Wasted
budget
Good
enough
vs Best in class →
Higher operating
costs than the
competition
In this mode
1
24. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 24
What do you mean by BI?1
You keep using
that word. I do
not think it
means what
you think it
means.
25. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Category Types of Analytics Questions Answered
Prescriptive
• Optimization
• Randomized testing
• What’s the best that can happen?
• What happens if we try this?
Predictive
• Predictive modeling/forecasting
• Statistical modeling
• What will happen next?
• What is making this happen?
Diagnostic
• Data exploration
• Intuitive visuals
• Why did this happen?
• What insights can I gain?
Descriptive
• Alerts
• Query/drill-down
• Ad hoc reports/scorecards
• Standard reports
• What actions are needed?
• What is the problem?
• How many, often, where?
• What happened?
SOURCE:
Disambiguating Analytics, July 2, 2013, Sanjeev Kumar,
International Institute for Analytics
SOURCE:
Magic Quadrant for Business Intelligence and Analytics Platforms, February 5,
2013, Analyst(s): Kurt Schlegel, Rita L. Sallam, Daniel Yuen, Joao Tapadinhas
Capability
25
What do you mean by BI?1
26. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Stuff We Won’t Do
Stuff We Won’t Do
StuffWeWon’tDo
StuffWeWon’tDo
Set your product boundaries1
The Product
Stuff We’ll Do as
Part of the Core
Product
Stuff We’ll Do for
an Extra Fee
27. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Sample pricing & tiering plan
Standard
• Included for all
customers
• Uses standard project/
template
• No customization
• Users cannot modify
dashboards
• No internal or external
benchmarking
• 1 year historical data
Plus Pro
• Upgrade from
Standard
• Uses standard project/
template
• Customization for an
additional fee
• Users cannot modify
dashboards
• Internal benchmarking
included — no external
benchmarking
• 2 years historical data
• Upgrade from
Standard/Plus
• Uses standard project
and is customized per
customer needs
• Users can modify
dashboards
• Includes external
benchmarking
• 3 years historical data
+25% +50%
1
+5%
28. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Go minimal first and evolve1
FULL PREDICTIVE for
version 1.0!
● De-risks decisions
● Establishes a roadmap for future
development
● Allows for emergence
30. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 30
Who is the user?
Potential BI Users
Your sales team
Your finance
team
Your support
team
End Users
Executive
management
Mid-level
management
Front-line users
Reporting
analysts
Buyers
Executive
sponsor
Implementation
owner
Your operations
team
2
3
1
2
31. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Start with a persona
Role or Job Title: VP Customer Advocacy Key Characteristics
“We need to know if customers are unhappy
with our service, what aspects of our service,
and what we can do to improve performance.”
• Looked to for answers
• Is a trusted advisor to the Sales team
• Focused on root cause analysis
• Uses NPS to track performance
Frustrations and Pain Points
• I feel like I’m operating blindly until the quarterly reviews occur
• I have to rely on others to build reports to tell me what’s going on
• I focus on individual customers & issues that seem to be “hot” that day — I don’t know if these are the right things
• I worry that I’m not making any long-term improvements, just day-to-day tactical fixes
• It takes us way too long to identify trends and patterns in customer usage. By the time we see them, it’s too late..
Questions Other applications Feature requests
• Is customer health trending up or down
and why?
• Are there global issues that I can correct
to improve retention?
• If I fix the issues, how much uplift do I
get?
• How do we compare to everyone else
for retention and customer satisfaction?
• SurveyMonkey
• MS Excel
• NPS tools (Verint,Vovici)
• Tableau
• Allow customers with high value and potential
issues to be made easily identifiable
• Show trends over time globally, for segments,
products, and specific customers.
• Show how I perform relative to peers
• Allow me to track corrective actions made
and the resultant performance shifts.
Jon
2
32. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 32
Use persona questions to determine
dashboard and chart priorities
AnalyticGroupNeedPersona
CMO
Marketing
Manager
Sales
VP
See long-term
trends
Understand how
budget is spent
ID underserved
opportunities
View team
performance
Increase customer
interest
Neutralize
competition
CMO Dashboard
Chart 1
Chart 2
Chart 3
Chart 4
Chart 5
Chart 1
Chart 3
Chart 4
Chart 6
Chart 7
Chart 1
Chart 7
…
Marketing
Dashboard
CMO Dashboard
Marketing
Dashboard
2
34. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 34
How to mess up the sales rollout
1 Failure to provide a schedule
2
Poor communication of
capabilities
3 Failure to provide training
4 Lack of boundary details
5 Allowing early demos
now, with 100%
more analytics!
3
35. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 35
Making Sales successful
• Conduct multiple training sessions
(awareness, functionality, processes)
• Keep a running “master metrics list” that
all internal users can access
• Prepare “plain-English” definitions for
each report, metric, dimension, filter
• Incorporate GoodData training into the
core app’s training processes
3
37. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 37
Support processes are key to success
SaaSServices/Data
Management
Provisioning
Training
Support
Marketing
Finance
ChangeManagement
Core Product
BI FunctionalityCompanies
focus on
this…
…and
forget
about this
(until it’s too late)
4
38. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 38
Getting the processes right4
Workshop
brainstorm
Build mind
map of
tasks
Create
project
plan
Make
people
accountable
Conduct
status
reviews
Do a walk-
through
(role-play)
Plan for
issues
(FMEA/RACI)
EVERYTHING
ready?
Launch!
FIX!
yes
no
39. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 39
Planning for problems4ProcessStep
Component(s)
Effected
FailureMode
PotentialEffects
SeverityofFailure
(1=low,10=high)
ProbabilityofFailure
Occurrence
(1=low,10=high)
DetectionControl(s)
Description
Effective-nessof
DetectionControls
(1=high,10=low)
RiskPriorityNumber
(RPN)
Action
RecommendedUpon
Failure
Responsibility
#5:
Submit
order to
Order
Entry
group
Order
Order
not
delivered
within 24
hrs of
signature
Order
not
entered
into OE
system
on time
5 8 None 10 400
Contact
Sales Rep
to get
contract
delivered
OE
manager
Failure Modes chart RACI Matrix
• “When a problem occurs, how are we going
to respond?”
• “What kinds of problems might we expect?”
• “Who is responsible for each process step?”
• “Who is accountable for each process step?”
• “Who is consulted for a given process step?”
• “Who is involved at each process step?”
40. GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
Anticipate legal and
contract scenarios5
41. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 41
Avoiding pain from lawyers5
I hear you want to want
implement a new product
that requires me to re-visit
all of our contractual
obligations to customers.
By next week.
“
”
42. GoodData Confidential. 2014 GoodData Corporation. All rights reserved. 42
Avoiding pain from lawyers
• Get the legal team in the loop early, update
them often
• Ensure that the product’s SLA = analytics’ SLA
• Update contracts to reflect 3rd party data
processing
• Consider having customers sign new
contracts or amendments
• Think through benchmarking
implications
5
43. GoodData Confidential. 2014 GoodData Corporation. All rights
reserved.
Conduct product definition workshop and
define how GoodData will fit in
Create personas and map to workflows
Define sales roll-out strategy
Brainstorm impacted processes, build a
plan, review progress regularly
Anticipate legal and contract scenarios
Recap: Strategies for a Successful Launch
4
1
2
3
5
44. GoodData Confidential. 2014 GoodData Corporation. All rights
reserved.
▶ End-to-end program designed from a partnership POV
▶ 100+ implementations = best practices
▶ 50+ unique business models in place
▶ NextWave is available for deeper consulting
Powered By GoodData is a Program
LAUNCH
Product
Definition
Product Mgmt
Engineering
Marketing/
Product Marketing
Support
Sales
Ongoing Marketing &
Product Enhancements
PROGRAM
EXAMPLE
KEY
GROUP
Product
Rollout
Enablement
Cross-Functional
Teams
45. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
Case Studies
Business Model
!
Pricing Strategy
!
Number of Products
!
Uplift
!
Result
!
Subscription based License + Maintenance
A la carteIncluded in price
2
20% - 30%
11 verticals
20% - 80%
#1 reason people upgrade Fastest growing unit
* managed service * self-service
46. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
‣ Anonymous
benchmarking against
industry peers
‣ Include CRM, ERP,
and other data
sources
‣ Out of the box
reporting
‣ Simple dashboards
‣ Basic filtering
1 2 3 4
‣ Out of the box
reporting
‣ Simple dashboards
‣ Basic filtering
‣ Custom reporting &
dashboards
‣ Ad hoc reporting
‣ Filtering
‣ Refresh interval
‣ Notifications
‣ Anonymous
benchmarking
against industry
peers
‣ Include CRM, ERP,
and other data
sources
Basic Analytics
Premium Analytics
Benchmarking
Additional Data
Sources
Powered By GoodData Pathway
47. GoodData Confidential. 2013 GoodData Corporation. All rights
reserved.
‣ Anonymous
benchmarking against
industry peers
‣ Include CRM, ERP,
and other data
sources
‣ Out of the box
reporting
‣ Simple dashboards
‣ Basic filtering
1 2 3 4
‣ Out of the box
reporting
‣ Simple dashboards
‣ Basic filtering
‣ Custom reporting &
dashboards
‣ Ad hoc reporting
‣ Filtering
‣ Refresh interval
‣ Notifications
‣ Anonymous
benchmarking
against industry
peers
‣ Include CRM, ERP,
and other data
sources
Basic Analytics
Premium Analytics
Benchmarking
Additional Data
Sources
“The #1 reason our customers upgrade.”
“Upsell at the click of a button.”
“Building a $10M+ business practice.”
LEADING MEDIA
AGENCY
“Instant
dashboards.”
Pathway in Practice