Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple – those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you’ll need to understand how to get there. And you’ll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
About Matt Lawley
Matt Lawley is the Marketing Manager for the 280 Group, the world’s leading Product Management consulting and training firm. He is responsible for creating and executing marketing programs for the 280 Group’s existing and new products/training courses. He is active in the product management community promoting new content, blog posts, surveys and webinars on the topics of product management and product marketing as well as moderating a 33,000 person LinkedIn group devoted to these topics.
Agile is killing the traditional product manager (ProductCamp Boston 2015)ProductCamp Boston
Agile development has exposed a big crack in the foundation of product management. This interactive discussion will highlight why this may be one of the best things to happen to software companies, and product management professionals!
About John Mansour
John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.
Product Camp Boston 2015 | 2 May 2015
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On the surface, user stories seem pretty straightforward: Just write “As a...I need to...So that...” on an index card.
But in reality user stories often lead to a confusing array of struggles and puzzles, such as losing precious engineering time during iterations with analysis; delivering the wrong product slice—or delivering it with errors; delivering late; and more. Surely this chaos is not how user stories are intended to work!
Ellen Gottesdiener shares practical ways for product managers and product owners to mitigate the troubles of user stories while amplifying their advantages. Learn the power of collaboratively uncovering user stories, when and how to engage with engineering and product stakeholders, and guidelines for effective user stories. Leave with a straightforward, holistic approach to stories that will smooth the way for a successful iterative delivery effort.
Come on a journey through 2+ years of knowledge I've collected on the topic of growth. This is the untold story of Backupify's growth, and I cover tangible tactics you can put in place immediately to gain lift in your digital marketing activities.
Strategic roadmaps vs product roadmaps (ProductCamp Boston 2015)ProductCamp Boston
Learn how to create roadmaps with content so rich that features will be an afterthought! One strategic roadmap aligns all product roadmaps and keeps "shiny new object" syndrome and constantly changing priorities at bay.
About John Mansour
John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.
Curing Shiny Object Syndrome: Setting Goals & Priorities for Success - Bruce ...ProductCamp Boston
Ever feel like you have a hundred #1 priorities? That you are somehow magically supposed to do 12 things at once? Do your executives' priorities seem to shift from day to day, or even hour to hour?
Your company may be suffering from Shiny Object Syndrome.
Shiny Object Syndrome: pursuing every idea that seems good without prioritizing, seeing it through to a reasonable return on investment, or deciding to abandon it when it doesn’t deliver.
In this session, veteran startup guy and product person, Bruce McCarthy, will help you understand how to focus your efforts consistently on needle-movers, gain buy-in and support from executives, and pick the truly great ideas out of the stack of merely good ones.
In this interactive session, you will learn:
- How to translate the CEO’s vision into product direction
- The difference between a goal and an initiative
- The 9 types of business goals and how to tell which to focus on with your product
- How to map your product goals to corporate strategy
- Pitfalls to avoid in collecting and ranking ideas
- Why LOE is critical to prioritization (and how to get it quickly)
About Bruce McCarthy
Bruce has founded 3 companies and led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. Prior to UpUp Labs, Bruce was VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design.
Bruce founded UpUp Labs in 2012 to help product development teams work better together to deliver great products to market faster. He also applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool. Bruce is a prolific blogger, as well as an organizer and internationally sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition, and is the organizing force behind the BPMA's PRODiE awards. All of Bruce’s many ProductCamp sessions at locations around the country have been standing-room-only.
SaaS, B2B and Product Management: Unique Challenges and ExperiencesGoran Begic
Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/
Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.
This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.
If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.
This deck helps you to communicate what you do, how you do it, and how you could use ProdPad to make everyone’s lives easier!
* Pick the slides you need and remove the ones you don’t!
* Change the content if you need to
* Make the slides specific to your needs
* We hope it helps!
Iterative versus innovative testing: Exploiting the Full Spectrum of Testing ...PRWD
These are the slides from Paul Rouke's talk 'From Iterative to Innovative Testing' which he gave at Elite Camp 2015 in Talinn, Estonia.
How progressive are your tests? Is radical testing part of your company culture? How do you use testing as part of a website redesign? Do you test business level hypotheses?
Gain a first hand understanding of when to do innovative testing, how you can develop innovative test hypotheses, and see how companies are changing their culture and whole approach to testing for growth.
Paul Rouke is the Founder & Director of Optimisation at PRWD.
Elite Camp is a highly practical event. No fluff, no theoretical debates, just an event which provides 100% practical, actionable content, delivered by highly-sought after experts, and infused with hardcore networking.
Agile is killing the traditional product manager (ProductCamp Boston 2015)ProductCamp Boston
Agile development has exposed a big crack in the foundation of product management. This interactive discussion will highlight why this may be one of the best things to happen to software companies, and product management professionals!
About John Mansour
John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.
Product Camp Boston 2015 | 2 May 2015
-----
On the surface, user stories seem pretty straightforward: Just write “As a...I need to...So that...” on an index card.
But in reality user stories often lead to a confusing array of struggles and puzzles, such as losing precious engineering time during iterations with analysis; delivering the wrong product slice—or delivering it with errors; delivering late; and more. Surely this chaos is not how user stories are intended to work!
Ellen Gottesdiener shares practical ways for product managers and product owners to mitigate the troubles of user stories while amplifying their advantages. Learn the power of collaboratively uncovering user stories, when and how to engage with engineering and product stakeholders, and guidelines for effective user stories. Leave with a straightforward, holistic approach to stories that will smooth the way for a successful iterative delivery effort.
Come on a journey through 2+ years of knowledge I've collected on the topic of growth. This is the untold story of Backupify's growth, and I cover tangible tactics you can put in place immediately to gain lift in your digital marketing activities.
Strategic roadmaps vs product roadmaps (ProductCamp Boston 2015)ProductCamp Boston
Learn how to create roadmaps with content so rich that features will be an afterthought! One strategic roadmap aligns all product roadmaps and keeps "shiny new object" syndrome and constantly changing priorities at bay.
About John Mansour
John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.
Curing Shiny Object Syndrome: Setting Goals & Priorities for Success - Bruce ...ProductCamp Boston
Ever feel like you have a hundred #1 priorities? That you are somehow magically supposed to do 12 things at once? Do your executives' priorities seem to shift from day to day, or even hour to hour?
Your company may be suffering from Shiny Object Syndrome.
Shiny Object Syndrome: pursuing every idea that seems good without prioritizing, seeing it through to a reasonable return on investment, or deciding to abandon it when it doesn’t deliver.
In this session, veteran startup guy and product person, Bruce McCarthy, will help you understand how to focus your efforts consistently on needle-movers, gain buy-in and support from executives, and pick the truly great ideas out of the stack of merely good ones.
In this interactive session, you will learn:
- How to translate the CEO’s vision into product direction
- The difference between a goal and an initiative
- The 9 types of business goals and how to tell which to focus on with your product
- How to map your product goals to corporate strategy
- Pitfalls to avoid in collecting and ranking ideas
- Why LOE is critical to prioritization (and how to get it quickly)
About Bruce McCarthy
Bruce has founded 3 companies and led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. Prior to UpUp Labs, Bruce was VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design.
Bruce founded UpUp Labs in 2012 to help product development teams work better together to deliver great products to market faster. He also applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool. Bruce is a prolific blogger, as well as an organizer and internationally sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition, and is the organizing force behind the BPMA's PRODiE awards. All of Bruce’s many ProductCamp sessions at locations around the country have been standing-room-only.
SaaS, B2B and Product Management: Unique Challenges and ExperiencesGoran Begic
Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/
Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.
This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.
If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.
This deck helps you to communicate what you do, how you do it, and how you could use ProdPad to make everyone’s lives easier!
* Pick the slides you need and remove the ones you don’t!
* Change the content if you need to
* Make the slides specific to your needs
* We hope it helps!
Iterative versus innovative testing: Exploiting the Full Spectrum of Testing ...PRWD
These are the slides from Paul Rouke's talk 'From Iterative to Innovative Testing' which he gave at Elite Camp 2015 in Talinn, Estonia.
How progressive are your tests? Is radical testing part of your company culture? How do you use testing as part of a website redesign? Do you test business level hypotheses?
Gain a first hand understanding of when to do innovative testing, how you can develop innovative test hypotheses, and see how companies are changing their culture and whole approach to testing for growth.
Paul Rouke is the Founder & Director of Optimisation at PRWD.
Elite Camp is a highly practical event. No fluff, no theoretical debates, just an event which provides 100% practical, actionable content, delivered by highly-sought after experts, and infused with hardcore networking.
Conversion Optimisation - Create The Foundations For Your Growth & SuccessPRWD
At Gpec Summit 2016, the most important e-commerce event in Central and Eastern Europe, Paul Rouke delivered a keynote presentation explaining what are the four foundational pillars that every business needs to understand and develop. They are foundations which the worlds leading brands have established, including Booking.com, Amazon and ASOS.
Why is all this important? If businesses want to truly succeed in becoming customer centric and using conversion optimisation to grow their business and take market share, it simply will not happen without the right foundations in place.
How to be a Successful Data PM by Zillow Product LeadersProduct School
Main Takeaways:
-Data Product Managers treat data as a product
-Data & AI Fluency is an important core skills
-Be a great storyteller
-Understand Data Product Lifecycle
-Data Product Success Metrics
Succeeding with Customer Advisory Boards - Jim Berets (ProductCamp Boston 2015)ProductCamp Boston
A well-run Customer Advisory Board (CAB) generates information that helps run the business as well as building good will for a company, but CABs can be intimidating. They enable dialog between a company and its customers, and product managers frequently take on the role of organizers, participants, and beneficiaries. CABs provide a forum for input on strategy and roadmaps, encourage customers to air their feedback and experiences, facilitate information-sharing amongst customers, and can lead to new business. CABs differ from user groups in that they are smaller, typically by-invitation-only, and usually engage customers at a strategic rather than tactical level.
In this session we will have a facilitated discussion on the planning and execution of a successful, substantive CAB, as well as some of the issues that can arise and how to address them.
About Jim Berets
At Black Duck Software, where he was VP of Product Management, Jim Berets planned and ran more than a dozen sessions of the company’s North American and European Customer Advisory Boards, engaging more than 40 of the company’s clients at a senior-level. Jim has advised a number of companies on developing or improving their Customer Advisory Boards, and co-led a discussion on the topic at the Boston Product Management Association’s Product Executives Forum.
How To Prioritize Project Activities Powerpoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty two slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed How To Prioritize Project Activities Powerpoint Presentation Slides complete deck. https://bit.ly/3lPSpUn
In this session led by two experienced product managers from Constant Contact, a leading SaaS company, you will learn about how a Product Manager operates when they have a SaaS-based product. We will compare product management for a SaaS product with that of packaged or on premise software. The opportunities and challenges presented by SaaS products will be explored. The use of web analytics software to understand customer usage will also be discussed using real-world examples.
About Tom Mignosa and Mike Byerly
Tom and Mike are both long-time product management professionals who have over a dozen combined years of experience at Constant Contact, a pioneer in SaaS applications for SMBs.
How to Build Roadmaps that Stick - Roadmapping 301 (Bruce McCarthy) ProductCa...ProductCamp Boston
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, VP of Product at NetProspex and Chief Product Person at UpUp Labs. In 17 years as a product person, I've built a roadmapping methodology on 5 pillars:
* Strategic goals
* Objective prioritization
* Shuttle diplomacy
* Transparent themes
* Punctuated equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I will focus on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Bruce McCarthy
Business Transformation Powerpoint Presentation SlidesSlideTeam
Every organization undergoes a certain change to cope up with changing trends in the market. Its ending point must be a different from a starting point. This content ready business transformation PowerPoint presentation is a guide for your organization to have a structured and planned change. These business transformation presentation templates are perfect to achieve organizational goals and improve business processes, technologies, and productivity. Whether it’s an internal change or an external, an organization goes through several stages of transformation. This is explicitly explained in a business transformation framework slide. There could be various business areas where a change is needed such as customer service or finance. We present your business transformation PPT slides that will help you go through digital transformation, finance transformation, customer service transformation and more. This complete presentation will help you explain the important business drivers for the required change in the management . Get your hands on this ready-made professionally designed business transformation presentation to achieve a successful business transformation. Spread the buzz with our Business Transformation Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3yBcWkO
The next evolution of go-to-market is Product Led Growth. Learn about this growth strategy where companies forgo spending large sums of money on traditional marketing and sales activities and instead rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers.'
Career Tips for Fresh Graduates:
1. Know Yourself
2. Show Your Works
3. Build Relationship
4. Interview
5. Follow Up
More information:
https://blog.anggriawan.com/2019/03/tips-untuk-fresh-graduates.html
How to Avoid a Website Redesign Disaster Like M&S - Paul Rouke at Marketing W...PRWD
These are the slides from Paul Rouke's talk 'How to Avoid a Redesign Disaster Like M&S' which he gave at Marketing Week Live 2015.
This talk shows you how a data driven approach is transforming the way marketers approach website redesigns and avoid a redesign disaster. It also shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
MWL has been described as 'big, it's buzzy, and brilliant.' A conference from the people behind Marketing Week, Econsultancy, Design Week and Creative Review, they're continually striving to better serve the UK's marketing community. To do so, they've created MWL to reflect the biggest opportunities, threats and challenges.
These are four proven formats for your product roadmap, including:
- A traditional customer-facing roadmap
- A lean customer-facing roadmap
- An internal coordination roadmap for one product
- An internal product portfolio roadmap
Use the right template for yoru situation to build your own roadmap.
Transitioning from Analytics to Product by a Former Amazon PMProduct School
Nikil Ramanathan walks you through his journey from business analyst to product manager at Amazon. His talk focuses on his work as a business analyst, how he discovered product management, and what motivated him to become a product manager. He also shares his thoughts on the parallels between analytics and product management and effective way to make the jump into product management in the tech world.
Success with User Stories: Cut Through User Story Chaos (Toronto Agile Commun...EBG Consulting, Inc.
Presented for the Toronto Agile Community, 13 June 2016:
On the surface, user stories seem pretty straightforward: Just write “As a...I need to...So that...” on an index card. But in reality user stories often lead to a confusing array of struggles and puzzles, such as losing precious engineering time during iterations with analysis; delivering the wrong product slice—or delivering it with errors; delivering late; and more. Surely this chaos is not how user stories are intended to work!
Join Ellen Gottesdiener as she shares practical ways for agile product managers and product owners to mitigate the troubles of user stories while amplifying their advantages. Learn the power of collaboratively uncovering user stories, when and how to engage with engineering and product stakeholders, and guidelines for effective user stories. Leave with a straightforward, holistic approach to stories that will smooth the way for a successful iterative delivery effort.
A partnership with the London Evening Standard and Initiative cemented the association between Audible and running, positioning Audible as the perfect running partner.
Conversion Optimisation - Create The Foundations For Your Growth & SuccessPRWD
At Gpec Summit 2016, the most important e-commerce event in Central and Eastern Europe, Paul Rouke delivered a keynote presentation explaining what are the four foundational pillars that every business needs to understand and develop. They are foundations which the worlds leading brands have established, including Booking.com, Amazon and ASOS.
Why is all this important? If businesses want to truly succeed in becoming customer centric and using conversion optimisation to grow their business and take market share, it simply will not happen without the right foundations in place.
How to be a Successful Data PM by Zillow Product LeadersProduct School
Main Takeaways:
-Data Product Managers treat data as a product
-Data & AI Fluency is an important core skills
-Be a great storyteller
-Understand Data Product Lifecycle
-Data Product Success Metrics
Succeeding with Customer Advisory Boards - Jim Berets (ProductCamp Boston 2015)ProductCamp Boston
A well-run Customer Advisory Board (CAB) generates information that helps run the business as well as building good will for a company, but CABs can be intimidating. They enable dialog between a company and its customers, and product managers frequently take on the role of organizers, participants, and beneficiaries. CABs provide a forum for input on strategy and roadmaps, encourage customers to air their feedback and experiences, facilitate information-sharing amongst customers, and can lead to new business. CABs differ from user groups in that they are smaller, typically by-invitation-only, and usually engage customers at a strategic rather than tactical level.
In this session we will have a facilitated discussion on the planning and execution of a successful, substantive CAB, as well as some of the issues that can arise and how to address them.
About Jim Berets
At Black Duck Software, where he was VP of Product Management, Jim Berets planned and ran more than a dozen sessions of the company’s North American and European Customer Advisory Boards, engaging more than 40 of the company’s clients at a senior-level. Jim has advised a number of companies on developing or improving their Customer Advisory Boards, and co-led a discussion on the topic at the Boston Product Management Association’s Product Executives Forum.
How To Prioritize Project Activities Powerpoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty two slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed How To Prioritize Project Activities Powerpoint Presentation Slides complete deck. https://bit.ly/3lPSpUn
In this session led by two experienced product managers from Constant Contact, a leading SaaS company, you will learn about how a Product Manager operates when they have a SaaS-based product. We will compare product management for a SaaS product with that of packaged or on premise software. The opportunities and challenges presented by SaaS products will be explored. The use of web analytics software to understand customer usage will also be discussed using real-world examples.
About Tom Mignosa and Mike Byerly
Tom and Mike are both long-time product management professionals who have over a dozen combined years of experience at Constant Contact, a pioneer in SaaS applications for SMBs.
How to Build Roadmaps that Stick - Roadmapping 301 (Bruce McCarthy) ProductCa...ProductCamp Boston
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, VP of Product at NetProspex and Chief Product Person at UpUp Labs. In 17 years as a product person, I've built a roadmapping methodology on 5 pillars:
* Strategic goals
* Objective prioritization
* Shuttle diplomacy
* Transparent themes
* Punctuated equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I will focus on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Bruce McCarthy
Business Transformation Powerpoint Presentation SlidesSlideTeam
Every organization undergoes a certain change to cope up with changing trends in the market. Its ending point must be a different from a starting point. This content ready business transformation PowerPoint presentation is a guide for your organization to have a structured and planned change. These business transformation presentation templates are perfect to achieve organizational goals and improve business processes, technologies, and productivity. Whether it’s an internal change or an external, an organization goes through several stages of transformation. This is explicitly explained in a business transformation framework slide. There could be various business areas where a change is needed such as customer service or finance. We present your business transformation PPT slides that will help you go through digital transformation, finance transformation, customer service transformation and more. This complete presentation will help you explain the important business drivers for the required change in the management . Get your hands on this ready-made professionally designed business transformation presentation to achieve a successful business transformation. Spread the buzz with our Business Transformation Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3yBcWkO
The next evolution of go-to-market is Product Led Growth. Learn about this growth strategy where companies forgo spending large sums of money on traditional marketing and sales activities and instead rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers.'
Career Tips for Fresh Graduates:
1. Know Yourself
2. Show Your Works
3. Build Relationship
4. Interview
5. Follow Up
More information:
https://blog.anggriawan.com/2019/03/tips-untuk-fresh-graduates.html
How to Avoid a Website Redesign Disaster Like M&S - Paul Rouke at Marketing W...PRWD
These are the slides from Paul Rouke's talk 'How to Avoid a Redesign Disaster Like M&S' which he gave at Marketing Week Live 2015.
This talk shows you how a data driven approach is transforming the way marketers approach website redesigns and avoid a redesign disaster. It also shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
MWL has been described as 'big, it's buzzy, and brilliant.' A conference from the people behind Marketing Week, Econsultancy, Design Week and Creative Review, they're continually striving to better serve the UK's marketing community. To do so, they've created MWL to reflect the biggest opportunities, threats and challenges.
These are four proven formats for your product roadmap, including:
- A traditional customer-facing roadmap
- A lean customer-facing roadmap
- An internal coordination roadmap for one product
- An internal product portfolio roadmap
Use the right template for yoru situation to build your own roadmap.
Transitioning from Analytics to Product by a Former Amazon PMProduct School
Nikil Ramanathan walks you through his journey from business analyst to product manager at Amazon. His talk focuses on his work as a business analyst, how he discovered product management, and what motivated him to become a product manager. He also shares his thoughts on the parallels between analytics and product management and effective way to make the jump into product management in the tech world.
Success with User Stories: Cut Through User Story Chaos (Toronto Agile Commun...EBG Consulting, Inc.
Presented for the Toronto Agile Community, 13 June 2016:
On the surface, user stories seem pretty straightforward: Just write “As a...I need to...So that...” on an index card. But in reality user stories often lead to a confusing array of struggles and puzzles, such as losing precious engineering time during iterations with analysis; delivering the wrong product slice—or delivering it with errors; delivering late; and more. Surely this chaos is not how user stories are intended to work!
Join Ellen Gottesdiener as she shares practical ways for agile product managers and product owners to mitigate the troubles of user stories while amplifying their advantages. Learn the power of collaboratively uncovering user stories, when and how to engage with engineering and product stakeholders, and guidelines for effective user stories. Leave with a straightforward, holistic approach to stories that will smooth the way for a successful iterative delivery effort.
A partnership with the London Evening Standard and Initiative cemented the association between Audible and running, positioning Audible as the perfect running partner.
Instead of thinking of social media as just another way to target customers with ads, what if marketers focused on giving people a reason to like, rate, review and share (social actions) with their friends?
Web Content Management Is Dead Long Live Web Content ManagementThe Content Advisory
My keynote talk for the Gilbane Conference on Content Management. WCM Is Dead Long Live WCM - a talk where I talk about the history of WYSIWYG, WCM and what marketers can do to change the process of how we buy CMS.
To help maximize your experience at Dreamforce we're providing you with some of the Security sessions for Admins at the biggest Dreamforce EVER! Check out the hottest sessions handpicked just for you, to help you learn more about moving business forward faster with the Salesforce Platform. Start building your Admin journey now.
UK newsbrands hit the headlines on social mediaNewsworks
UK newspaper brands are a vital part of daily activity on social networks. They are highly influential social media activators, responsible for creating and augmenting many of the biggest viral stories worldwide.
Live Webinar: Creating Your First Big Rock ContentLinkedIn
It seems everyone’s doing it, but few are doing it well. We’re talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content.
In this webcast, Jason Miller, Sr. Content Marketing Manager at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insider’s look at how the LinkedIn team launches successful content marketing campaigns.
What you will learn:
- Why and how you should be creating Big Rock Content
-Tools for finding the right conversation to own
- Strategic tips on how to build the framework for your next content marketing campaign
- How one Big Rock can fuel social and demand gen channels for up to a quarter
- How to measure and scale the Big Rock strategy
When it comes to having a garden this summer season, nothing beats having some flowers and shrubs around. There are many types of these plants that you can add to your garden. Lavenders are great for their lovely scent and healing qualities. They love the sun and a well-drained soil. For the border areas of your garden you can plant some butterfly bushes. They also thrive in the sun but can also grow in the shade. For more flowers and shrubs ideas this summer, take a look at these slides from Enchanted Landscapes.
EUGM 2014 - Anna Pelliccioli (Novartis): Building on the Instant JChem platfo...ChemAxon
Instant JChem (IJC) was first introduced at NIBR as a replacement for a number of legacy applications. Driven by the very positive response from our chemistry community, we have fully integrated IJC into NIBR’s application and data landscape via a collections of Java plugins and Groovy scripts. This presentation will describe how IJC is currently used for a number of different purposes ranging from team collaboration, to accessing commercial databases, retrieving data from the data warehouse and registering compounds.
Five critical strategies to succeed in your product management careerAIPMM Administration
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level?
The answer is simple - those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you'll need to understand how to get there. And you'll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
These slides from the webinar will present the findings of the research, will show you exactly what you need to do to move forward and will result in you walking away with a concrete and specific plan of action.
This presentation will show you how to take your Product Management process, tools and team to the next level and set you up to make a huge impact in your company. And it will help you as a Product Manager, Director or Vice President to build a plan for getting your team to excellence so they deliver great results and dramatically move your career forward. All attendees will also receive a copy of two of Brian's books, Optimal Product Process and The Phenomenal Product Manager.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
The chances are that if someone is able to do what you are doing better, faster and/or cheaper, they have different practices than you have. Discovering what those practices are, adapting them to your situation and adopting them is very likely to improve your performance.
2017 04 product camp how to be strategicPhil Burton
This presentation was given at the 2017 Silicon Valley Product Camp.
An effective product strategy leads to more revenue and market share. If you are consumed by day-to-day issues and don't know how to get started with formulating a strategy for success, this session will show you some powerful tools and concepts for analysis and strategy formulation. The key to developing a strategy is addressing the right issues and not getting bogged down in too much detail.
There’s an evolution cycle for Data and Talent Analytics in HR. Most organizations are currently stuck in a reactive reporting cycle, tracking a lot of metrics, but not able to proactively predict. We’re finding the ability to measure, analyze, and optimize talent practices is now critical to business success and separates the Best-in-class players from the rest.
While many HR organizations recognize the need and are starting to invest more strategically in measurement and analytics, a lot of us need a road map and a bit of guidance to get started. With the right tools and capabilities, data can be turned into your competitive advantage.
Attendees will learn:
Where to start when analyzing recruitment data
How analytics can help you monitor supply & demand
How analytics can help you stay ahead of the competition
3 ways to ensure that your company message and branding resonates with job seekers
Is the lack of access to good employee data stopping you from making the best decisions possible about your talent and your business? Employee information spread across multiple systems, spreadsheets and sometimes just in legend and folklore is not only frustrating, it can stop us from being as effective and create expensive regulatory compliance and security headaches. And waiting around for some magical data warehouse solution or an expensive system consolidation just isn’t practical.
Join Paul Hamerman, vice president and principal analyst at Forrester Research, and Steve Parker, vice president at SumTotal Systems, as they discuss how to use technological innovations to quickly and inexpensively solve your HR data woes and move on to those strategic initiatives you’ve been waiting to tackle.
In this webinar, you will learn:
How to achieve a global system of record for employee information without having to rip and replace current systems.
How a comprehensive employee lifecycle master data model (MDM) can help solve data issues.
How the same technology can provide access to HR data in context — when and where needed — to drive better decision-making and actions.
What to Expect From a Small vs Large Company by Salesforce Sr.PMProduct School
Main takeaways:
- Benefits and shortcomings of Product Management at a small vs large company
- Tips to making the transition easier
- Understand additional subtleties between working at a small and large company and determine what is best for you
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Building a Weatherproof Framework - How to Survive the Product Launch Storm i...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
113 -Product Marketing and the Collaboration with Product Management - sessio...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
107 - It's not easy starting new: career transitioning to product, starting ...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
163 - Customer Centric Product Management - How To Be AwesomeProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
158 - Product Management for Enterprise-Grade platforms ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
153- Experience Maps: Essential Tool in Product Innovation StrategiesProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.