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01 
Own Your 
Expertise 
Welcome! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
A few things … 
means time to DO IT! 
@WriteSpeakCode ! 
#OwnUrExpertise 
Huge thank you @PivotalLabs!!! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Groups! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Overview of the Day 
✤ Impostor Syndrome! 
✤ Source of Credibility! 
✤ Find your expertise! 
✤ Topic generation! 
✤ Topic outline! 
✤ Write/Speak/Code break outs 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Martian Name 
Last name backwards 
First name backwards 
which means … 
something special to you 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
01 
Impostor Syndrome 
Photo: http://elephantwendigo.deviantart.com/art/Hunted-197538783! 
CC http://creativecommons.org/licenses/by-nc/3.0/ 
Have you ever thought … 
“Oh crap!! 
Everyone is going to realize I have 
no idea what I’m doing.” 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Do you feel like a fraud because … 
✤ didn’t start coding when you were 12! 
✤ don’t work on side projects for “fun” 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
How many of you … 
considered not coming today 
because you weren’t sure if you 
could be considered a “developer?” 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
01 
Impostor Syndrome 
Photo: http://elephantwendigo.deviantart.com/art/Hunted-197538783! 
CC http://creativecommons.org/licenses/by-nc/3.0/ 
Impostor syndrome “is a psychological 
phenomenon in which people are unable to 
internalize their accomplishments. Despite 
external evidence of their competence, those 
with the syndrome remain convinced that they 
are frauds and do not deserve the success they 
have achieved. Proof of success is dismissed as 
luck, timing, or as a result of deceiving others 
into thinking they are more intelligent and 
competent than they believe themselves to be.” 
– Wikipedia 
Particularly true for 
High Achieving Women 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
http://www.inc.com/abigail-tracy/goldieblox-will-be-the-first-small-business-with-a-superbowl-ad.html 
Girls attribute 
Success Failure 
external factors herself 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
“Being female means you and your 
work automatically stand a greater 
chance of being ignored, discounted, 
trivialized, devalued, and otherwise 
taken less seriously.” 
–Valerie Young 
Stereotype 
Threat 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs https://www.flickr.com/photos/collegelibrary/8622645192/ 01
01 
“Even women who get into MIT, and major 
in engineering, often continue to second 
guess themselves, worrying that success 
was a mistake. So the first time they get a B 
on an exam, they switch to a major in the 
humanities. Yet males can get all C’s and 
think they’re doing great. It’s just normal for 
males to overestimate their success and for 
women to worry that they don’t deserve to 
be where they are. That insecurity often 
haunts them into their professional lives.” 
–Dr. Maria Klawe 
It matters. 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Hold yourself back 
Date 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
https://thingsiveseenandheard.wordpress.com/2012/08/06/arent-we-all-hot-messes-sometimes/
worry 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
work hard 
good job! 
approval & 
relief! 
Work too 
hard 
hold 
yourself 
back 
work too 
hard 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Burnout! 
Isolation! 
Failure! 
Stress 
Self-fulfilling 
Tech is communal ✤ Teams, Pairing! 
✤ FLOSS! 
✤ Stack Overflow! 
✤ Conferences ! 
✤ Books & blogs 
Everyone is held back 
01 01
01 
Own Your 
Expertise 
Break! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
What do we do? 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
“I’ve realized 
almost 
everyone is a 
fraud so I try 
not to feel 
bad about it.” 
–Tina Fey 
Share with other women 
✤ 1 or 2 willing to share says a self-deprecating thought 
she’s had! 
✤ Tell out loud to group! 
✤ Others raise hands if felt that way! 
✤ Discuss 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Objective Feedback 
from friends & support system or … 
✤ What’s the problem?! 
✤ What’s the worst that can 
happen?! 
✤ Is what you’re feeling objectively 
true or just your perspective? 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Sabrina Farmer ! 
Engineering Manager ! 
Google 
Language 
✤ “just”! 
✤ “only”! 
✤ “Well …”! 
✤ “good timing”! 
✤ “luck” 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Thank you 
✤ Turn to your neighbor to find a pair ! 
✤ Give a compliment! 
✤ Receive the compliment with a simple “thank you”! 
✤ Switch and repeat 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Look at the data 
✤ positive feedback! 
✤ measurable progress! 
✤ accomplishments 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Victory Journal 
✤ Write 10 accomplishments 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Help others 
✤ Teach things you know! 
✤ Ask the first question so someone else doesn’t have to! 
✤ Connect with others 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Teach 
✤ Write 5 things you could teach 
related to tech 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Remember what matters 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Which values relate to 
happiest, proudest, or most 
satisfied times in your life? 
Choose 3 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Choose values related to your happiest or proudest times 
Accomplishment ! 
Accountability ! 
Achievement ! 
Activism ! 
Adventure ! 
Affection ! 
Ambition ! 
Autonomy ! 
Challenge ! 
Close relationships ! 
Commitment ! 
Community ! 
Compassion! 
Competence! 
Competition! 
Confidence! 
Coolness! 
Cooperation 
Courage ! 
Creativity! 
Credibility ! 
Decisiveness ! 
Economic security ! 
Effectiveness ! 
Efficiency ! 
Enthusiasm ! 
Excellence ! 
Excitement ! 
Fairness ! 
Family! 
Free time ! 
Freedom ! 
Friendships ! 
Growth! 
Health! 
Helping others 
Helping society ! 
Honesty ! 
Independence ! 
Influence ! 
Inner harmony ! 
Insight ! 
Inspiration ! 
Integrity ! 
Introspection ! 
Justice ! 
Knowledge ! 
Leadership! 
Loyalty ! 
Meaningful work ! 
Mentorship ! 
Merit! 
Openness! 
Persistence 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Pleasure ! 
Privacy ! 
Public service ! 
Quality ! 
Recognition ! 
Reputation ! 
Responsibility! 
Security ! 
Self-knowledge ! 
Self-reliance ! 
Self-respect ! 
Stability ! 
Truth ! 
Vibrancy ! 
Volunteering! 
Wealth ! 
Will-power ! 
Wisdom 
Choose 1 value 
Write a paragraph about why 
that value matters to you 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Fake it ’til you make it. 
Power! 
Pose 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
01 
Own Your 
Expertise 
Lunch! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Source of Credibility 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Credibility 
✤ Knowledge! 
✤ Experience! 
✤ Shiny Bauble 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Introduce yourself 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
✤ Use the tools you have! 
✤ Quantify (Data!)! 
✤ Invert the “negatives”! 
✤ Give credit to personal 
experience 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
General! 
Technologies 
Technologies! 
used in project 
Project 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
What’s your shiny bauble? 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Experts 
✤ Credibility related to expertise! 
✤ coherence! 
✤ specificity! 
✤ timing! 
✤ matter of fact delivery! 
✤ jargon 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
I’m an expert at 
because 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
01 
Own Your 
Expertise 
Break! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Reframe 
✤ teaching! 
✤ sharing! 
✤ narrating history! 
✤ being a role model! 
✤ changing the world! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Fear for self 
✤ ignored! 
✤ laughed at! 
✤ being wrong 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Social responsibility 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
What do you know? 
List 
✤ Languages (HTML, Java etc)! 
✤ Frameworks (Django, Rspec, CakePHP)! 
✤ Tools (make, rake, WordPress)! 
✤ Documentation, Testing, Team, Project Management 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
What have you done? 
List 
✤ Jobs! 
✤ Internships, volunteering, organizations! 
✤ Schools! 
✤ Projects (work or personal) 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Topics 
values! 
knowledge! 
experience! 
accomplishments 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
5 minutes. 20 topics. Go! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Pick an M&M! 
Answer the question for the M&M color 
✤ Brown: A hack I used to accomplish X! 
✤ Orange: Last bug I fixed! 
✤ Red: My favorite tool/technique/module/etc! 
✤ Green: Bad advice for beginners! 
✤ Yellow: Most painful tool to use ! 
✤ Blue: Something I thought would be useful but didn’t 
work. 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
01 
Own Your 
Expertise 
Break! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Choose 1 topic 
Let’s expand your topic 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Journalism 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
<h1> (lede) 
✤ Bold! 
✤ incontroverable! 
✤ interesting, ethical, different, vivid - tell a story! 
✤ Capture attention 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Newshook 
✤ people talking about it! 
✤ accepted and no one talking about alternative! 
✤ conference, seasonal, current trend! 
✤ recent publication! 
✤ pop culture 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Argument 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
Evidence - in 3s 
✤ lines of code! 
✤ benchmark! 
✤ team velocity! 
✤ code! 
✤ quantify! 
✤ antecdote! 
✤ comparison 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
✤ personal experience! 
✤ precedence! 
✤ common sense! 
✤ example! 
✤ history, science, etc! 
✤ research! 
✤ stats 
Difference between being right and 
being effective 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
To be sure … 
✤Acknowledge and dismiss! 
✤ Validate and trump! 
✤ Personal caveat! 
✤ Change the frame 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Storytelling 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
01 
Pixar 
The magic formula 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Once upon a time there was 
Every day 
One day 
Because of that 
Because of that 
Until finally 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
Create your outline 
Journalism Storytelling 
✤ Lede! 
✤ Newshook! 
✤ Argument ! 
✤ Evidence (3)! 
✤ To be sure … 
✤ Once upon a time there was! 
✤ Every day! 
✤ One day! 
✤ Because of that! 
✤ Because of that! 
✤ Until finally 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
01 
Own Your 
Expertise 
Break! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs
01 
Choose a Track 
✤ Write - start blogging! 
✤ Speak - talk proposal! 
✤ Code - finding a OSS 
project 
bit.ly/WSC2014 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
01 
Own Your 
Expertise 
Beyond the ! 
workshop! 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs 
bit.ly/WSC2014-Feedback 
@WriteSpeakCode #OwnUrExpertise @PivotalLabs

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Own Your Expertise / Workshop

  • 1. 01 Own Your Expertise Welcome! @WriteSpeakCode #OwnUrExpertise @PivotalLabs A few things … means time to DO IT! @WriteSpeakCode ! #OwnUrExpertise Huge thank you @PivotalLabs!!! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Groups! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Overview of the Day ✤ Impostor Syndrome! ✤ Source of Credibility! ✤ Find your expertise! ✤ Topic generation! ✤ Topic outline! ✤ Write/Speak/Code break outs @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 2. Martian Name Last name backwards First name backwards which means … something special to you @WriteSpeakCode #OwnUrExpertise @PivotalLabs 01 Impostor Syndrome Photo: http://elephantwendigo.deviantart.com/art/Hunted-197538783! CC http://creativecommons.org/licenses/by-nc/3.0/ Have you ever thought … “Oh crap!! Everyone is going to realize I have no idea what I’m doing.” @WriteSpeakCode #OwnUrExpertise @PivotalLabs Do you feel like a fraud because … ✤ didn’t start coding when you were 12! ✤ don’t work on side projects for “fun” @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 3. How many of you … considered not coming today because you weren’t sure if you could be considered a “developer?” @WriteSpeakCode #OwnUrExpertise @PivotalLabs 01 Impostor Syndrome Photo: http://elephantwendigo.deviantart.com/art/Hunted-197538783! CC http://creativecommons.org/licenses/by-nc/3.0/ Impostor syndrome “is a psychological phenomenon in which people are unable to internalize their accomplishments. Despite external evidence of their competence, those with the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be.” – Wikipedia Particularly true for High Achieving Women @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 4. http://www.inc.com/abigail-tracy/goldieblox-will-be-the-first-small-business-with-a-superbowl-ad.html Girls attribute Success Failure external factors herself @WriteSpeakCode #OwnUrExpertise @PivotalLabs “Being female means you and your work automatically stand a greater chance of being ignored, discounted, trivialized, devalued, and otherwise taken less seriously.” –Valerie Young Stereotype Threat @WriteSpeakCode #OwnUrExpertise @PivotalLabs https://www.flickr.com/photos/collegelibrary/8622645192/ 01
  • 5. 01 “Even women who get into MIT, and major in engineering, often continue to second guess themselves, worrying that success was a mistake. So the first time they get a B on an exam, they switch to a major in the humanities. Yet males can get all C’s and think they’re doing great. It’s just normal for males to overestimate their success and for women to worry that they don’t deserve to be where they are. That insecurity often haunts them into their professional lives.” –Dr. Maria Klawe It matters. @WriteSpeakCode #OwnUrExpertise @PivotalLabs Hold yourself back Date @WriteSpeakCode #OwnUrExpertise @PivotalLabs https://thingsiveseenandheard.wordpress.com/2012/08/06/arent-we-all-hot-messes-sometimes/
  • 6. worry @WriteSpeakCode #OwnUrExpertise @PivotalLabs work hard good job! approval & relief! Work too hard hold yourself back work too hard @WriteSpeakCode #OwnUrExpertise @PivotalLabs Burnout! Isolation! Failure! Stress Self-fulfilling Tech is communal ✤ Teams, Pairing! ✤ FLOSS! ✤ Stack Overflow! ✤ Conferences ! ✤ Books & blogs Everyone is held back 01 01
  • 7. 01 Own Your Expertise Break! @WriteSpeakCode #OwnUrExpertise @PivotalLabs What do we do? @WriteSpeakCode #OwnUrExpertise @PivotalLabs “I’ve realized almost everyone is a fraud so I try not to feel bad about it.” –Tina Fey Share with other women ✤ 1 or 2 willing to share says a self-deprecating thought she’s had! ✤ Tell out loud to group! ✤ Others raise hands if felt that way! ✤ Discuss @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 8. Objective Feedback from friends & support system or … ✤ What’s the problem?! ✤ What’s the worst that can happen?! ✤ Is what you’re feeling objectively true or just your perspective? @WriteSpeakCode #OwnUrExpertise @PivotalLabs Sabrina Farmer ! Engineering Manager ! Google Language ✤ “just”! ✤ “only”! ✤ “Well …”! ✤ “good timing”! ✤ “luck” @WriteSpeakCode #OwnUrExpertise @PivotalLabs Thank you ✤ Turn to your neighbor to find a pair ! ✤ Give a compliment! ✤ Receive the compliment with a simple “thank you”! ✤ Switch and repeat @WriteSpeakCode #OwnUrExpertise @PivotalLabs Look at the data ✤ positive feedback! ✤ measurable progress! ✤ accomplishments @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 9. Victory Journal ✤ Write 10 accomplishments @WriteSpeakCode #OwnUrExpertise @PivotalLabs Help others ✤ Teach things you know! ✤ Ask the first question so someone else doesn’t have to! ✤ Connect with others @WriteSpeakCode #OwnUrExpertise @PivotalLabs Teach ✤ Write 5 things you could teach related to tech @WriteSpeakCode #OwnUrExpertise @PivotalLabs Remember what matters @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 10. Which values relate to happiest, proudest, or most satisfied times in your life? Choose 3 @WriteSpeakCode #OwnUrExpertise @PivotalLabs Choose values related to your happiest or proudest times Accomplishment ! Accountability ! Achievement ! Activism ! Adventure ! Affection ! Ambition ! Autonomy ! Challenge ! Close relationships ! Commitment ! Community ! Compassion! Competence! Competition! Confidence! Coolness! Cooperation Courage ! Creativity! Credibility ! Decisiveness ! Economic security ! Effectiveness ! Efficiency ! Enthusiasm ! Excellence ! Excitement ! Fairness ! Family! Free time ! Freedom ! Friendships ! Growth! Health! Helping others Helping society ! Honesty ! Independence ! Influence ! Inner harmony ! Insight ! Inspiration ! Integrity ! Introspection ! Justice ! Knowledge ! Leadership! Loyalty ! Meaningful work ! Mentorship ! Merit! Openness! Persistence @WriteSpeakCode #OwnUrExpertise @PivotalLabs Pleasure ! Privacy ! Public service ! Quality ! Recognition ! Reputation ! Responsibility! Security ! Self-knowledge ! Self-reliance ! Self-respect ! Stability ! Truth ! Vibrancy ! Volunteering! Wealth ! Will-power ! Wisdom Choose 1 value Write a paragraph about why that value matters to you @WriteSpeakCode #OwnUrExpertise @PivotalLabs Fake it ’til you make it. Power! Pose @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 11. 01 Own Your Expertise Lunch! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Source of Credibility @WriteSpeakCode #OwnUrExpertise @PivotalLabs Credibility ✤ Knowledge! ✤ Experience! ✤ Shiny Bauble @WriteSpeakCode #OwnUrExpertise @PivotalLabs Introduce yourself @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 12. ✤ Use the tools you have! ✤ Quantify (Data!)! ✤ Invert the “negatives”! ✤ Give credit to personal experience @WriteSpeakCode #OwnUrExpertise @PivotalLabs General! Technologies Technologies! used in project Project @WriteSpeakCode #OwnUrExpertise @PivotalLabs What’s your shiny bauble? @WriteSpeakCode #OwnUrExpertise @PivotalLabs Experts ✤ Credibility related to expertise! ✤ coherence! ✤ specificity! ✤ timing! ✤ matter of fact delivery! ✤ jargon @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 13. I’m an expert at because @WriteSpeakCode #OwnUrExpertise @PivotalLabs 01 Own Your Expertise Break! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Reframe ✤ teaching! ✤ sharing! ✤ narrating history! ✤ being a role model! ✤ changing the world! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Fear for self ✤ ignored! ✤ laughed at! ✤ being wrong @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 14. Social responsibility @WriteSpeakCode #OwnUrExpertise @PivotalLabs What do you know? List ✤ Languages (HTML, Java etc)! ✤ Frameworks (Django, Rspec, CakePHP)! ✤ Tools (make, rake, WordPress)! ✤ Documentation, Testing, Team, Project Management @WriteSpeakCode #OwnUrExpertise @PivotalLabs What have you done? List ✤ Jobs! ✤ Internships, volunteering, organizations! ✤ Schools! ✤ Projects (work or personal) @WriteSpeakCode #OwnUrExpertise @PivotalLabs Topics values! knowledge! experience! accomplishments @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 15. 5 minutes. 20 topics. Go! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Pick an M&M! Answer the question for the M&M color ✤ Brown: A hack I used to accomplish X! ✤ Orange: Last bug I fixed! ✤ Red: My favorite tool/technique/module/etc! ✤ Green: Bad advice for beginners! ✤ Yellow: Most painful tool to use ! ✤ Blue: Something I thought would be useful but didn’t work. @WriteSpeakCode #OwnUrExpertise @PivotalLabs 01 Own Your Expertise Break! @WriteSpeakCode #OwnUrExpertise @PivotalLabs Choose 1 topic Let’s expand your topic @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 16. Journalism @WriteSpeakCode #OwnUrExpertise @PivotalLabs <h1> (lede) ✤ Bold! ✤ incontroverable! ✤ interesting, ethical, different, vivid - tell a story! ✤ Capture attention @WriteSpeakCode #OwnUrExpertise @PivotalLabs Newshook ✤ people talking about it! ✤ accepted and no one talking about alternative! ✤ conference, seasonal, current trend! ✤ recent publication! ✤ pop culture @WriteSpeakCode #OwnUrExpertise @PivotalLabs Argument @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 17. Evidence - in 3s ✤ lines of code! ✤ benchmark! ✤ team velocity! ✤ code! ✤ quantify! ✤ antecdote! ✤ comparison @WriteSpeakCode #OwnUrExpertise @PivotalLabs ✤ personal experience! ✤ precedence! ✤ common sense! ✤ example! ✤ history, science, etc! ✤ research! ✤ stats Difference between being right and being effective @WriteSpeakCode #OwnUrExpertise @PivotalLabs To be sure … ✤Acknowledge and dismiss! ✤ Validate and trump! ✤ Personal caveat! ✤ Change the frame @WriteSpeakCode #OwnUrExpertise @PivotalLabs Storytelling @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 18. 01 Pixar The magic formula @WriteSpeakCode #OwnUrExpertise @PivotalLabs Once upon a time there was Every day One day Because of that Because of that Until finally @WriteSpeakCode #OwnUrExpertise @PivotalLabs Create your outline Journalism Storytelling ✤ Lede! ✤ Newshook! ✤ Argument ! ✤ Evidence (3)! ✤ To be sure … ✤ Once upon a time there was! ✤ Every day! ✤ One day! ✤ Because of that! ✤ Because of that! ✤ Until finally @WriteSpeakCode #OwnUrExpertise @PivotalLabs 01 Own Your Expertise Break! @WriteSpeakCode #OwnUrExpertise @PivotalLabs
  • 19. 01 Choose a Track ✤ Write - start blogging! ✤ Speak - talk proposal! ✤ Code - finding a OSS project bit.ly/WSC2014 @WriteSpeakCode #OwnUrExpertise @PivotalLabs 01 Own Your Expertise Beyond the ! workshop! @WriteSpeakCode #OwnUrExpertise @PivotalLabs bit.ly/WSC2014-Feedback @WriteSpeakCode #OwnUrExpertise @PivotalLabs