In this PDF you will learn about SEO audits. How to do an SEO audit and find your website problems. In this pdf, you deeply learn the right ways to do a Seo audit and also about the best tool that helps you to do an audit. Pdf By Megatask Technologies

1. A Complete Guide - How To Do Seo Audit?
by Digital Marketing Agency
A Complete Guide - How To Do Seo Audit?
What is an SEO Audit?
How important is an SEO Audit?
Areas an SEO Audit will cover
Crawling and Site Audits
Page Speed
Assess your Site Architecture
Check your Site’s Content
Check your tags
Check your Backlinks
SEO Audit Tools
Screaming Frog’s SEO Spider
Google Analytics
Google Webmaster Tools
Check My Links
MOZ’s Crawl Test Tool
Browseo
Majestic
SEMRush

2. Do you know how well your website is performing?
SEO experts know the importance of regular audits, but for many of us
who only have a basic knowledge of SEO, it may seem like a daunting task.
However, in today’s world of digital marketing, it’s becoming more
important to have a clear understanding of this.
In this blog, we’ll give you tips on how to perform an SEO audit (like an
SEO audit checklist) and learn more about the latest tools and get tips for a
better understanding of the what, where, and why behind the process.
What is an SEO Audit?

3. So what is an SEO audit? It’s a way to check the health of your website to
prevent spam and look at suggestions on how to optimize it. SEO audits are
important for many reasons, primarily because Google changes its
algorithm frequently in accordance with new technology and search
patterns.
Conducting a thorough SEO audit is an essential starting point for any
digital marketer, whether you do so in-house or outsource the task. This is
because it allows you to analyze your current SEO efforts, no matter how
prolific or sparse they are, and take immediate action off the back of those
insights.
How much does an SEO audit cost? That depends on the tools you want
to use and the size of your business and website. Prices vary depending on
the agency you work with so make sure to seek out a few quotes to compare.
How important is an SEO audit?
It’s important to check a website’s overall health to ensure its usability in
both an internal and external context. You’ll need to have an internal
investigation of several factors, including the sitemap, anchor text, and
even social media platforms. Load time is big, and doing a thorough audit
will also bring up red-flag issues that you need to address.
One of the reasons that doing this is so important is to make sure that
you’re not getting penalized by Google for doing something that might
damage your site ranking. There are a lot of little details that can result in
this, and if you’re not an SEO expert, you could do it without knowing it.
When you get an external audit, you can receive detailed feedback about
best practices with your content, linking, and so on.

4. Doing a full SEO audit is quite complicated and technical, and you can find
many more technical descriptions of how to complete one. It may not sound
like the most fun activity in the world if you’re not a techie, but it can boost
your revenue in ways that you might never imagine if done right.
You must investigate the overall performance of your website regularly. Do
a check once a month using some of the tools mentioned above, and get an
expert to review your website on an annual basis.
Areas an SEO Audit will cover
An SEO audit is essentially a checkup for your system to see how well it’s
functioning in comparison to the market. Below are some of the most
important areas that an SEO audit will cover:
● Keyword Usage: An audit will help you figure out whether your
keyword usage is on point, placed well, and poised to bring in the
optimal amount of traffic. Check out our Ultimate List of Keyword
Research Tools to help improve your search engine rankings.
● Latent Semantic Indexing (LSI): LSI is a term that refers to the
context and intent behind a given search. As technology, specifically
AI, progresses, it can understand more and more in the way of
specific meaning so it can account for things like secondary and
long-tail keywords with more frequency.

5. ● Organic Search Rankings: If you’re paying for sponsored ads, you’ll
want to always look for ways to cut down on this spending. An SEO
audit can check to see how well you’re doing in organic searches,
and lessen the need to do paid advertising. You can also use the
insights to continue with more strategies that ensure organic reach.
● Keep up with Competition: The competitors in your marketplace
should also do an audit regularly to check their SEO rankings,
keyword placement, etc. They will check their meta tags, links, and
everything else, so to keep up with them, you need to also follow
suit.
● Industry trends: You should also look at industry trends to stay on
top of new developments in your sector. This will help you find
content trends and opportunities along with finding out how your
brand is mentioned on your site and third-party sites.
● Understand Problematic Code: An SEO audit can help to review the
back end of your site for bugs and other issues that may be slowing it
down or pushing you lower in search rankings. You’ll want to get a
technical expert like a web developer to help you with this if you
don’t know
Steps Of An SEO Audit
There are a few key steps involved in an SEO audit to ensure maximum
optimization. Let's look at each of them in more detail.

6. Crawling and Site Audits
So how do you do an SEO audit? Every effective audit starts with a
comprehensive site crawl. This allows you to assess the current situation
and identify any issues your website might have. Essentially, a crawl will
help you to set a baseline for the rest of your audit.
It’s good practice to do an automated scan once a month just to monitor
basic factors like bounce rate, conversions, and page views. This will be
often enough to bring up major issues, like any on-page errors in the form
of broken links, page titles, and meta-data or duplicate content. If you find
any significant issues, you can contact a professional for a detailed audit. A
more thorough check should be done annually.
When you do a scan or a full audit, your site is assessed, and bugs can be
found, plus it gives you key indicators to optimize your site for better SEO
and building brand awareness.
Here are a few key areas to consider when doing a technical SEO audit:
● URL Structure: Are all of your URLs unique, clean, and simple?
● Content: Is your copy well-written, formatted, informative, and
fresh?
● Meta descriptions: Are they unique on each page, and are they the
right length?
● Links: Do you have an average of 5 per page? Do they all work?
● Images: Are the descriptions on point?
● Website structure: Is it clear and easy to navigate?

7. A thorough check will analyze your landing page and how it relates to other
pages, the overall user-friendliness of the page, the menu, and whether ads
and banners are effective or in the way.
Page Speed
Page speed is also huge when doing an SEO audit, so it's important to test
and benchmark your page load time. A fast site speed promotes a positive
user experience, whereas a slow one will result in higher bounce rates in
our age of limited attention spans! This is far from ideal if your website is
one of your primary channels for conversion.
Here are some of the best SEO audit tools that can help you with page
speed. Use Google’s PageSpeed Insights to analyze the speed of your
website as it renders both on desktop and mobile. YSlow is another tool
that will check your web pages and provide suggestions that you can easily
implement, such as correctly formatting and compressing images. Pingdom
Website Speed Test examines every part of each web page and provides a
detailed list of the items on a page, their size, and individual load times.
The importance of a speed test lies in the fact that you can determine which
elements of your website are acting as obstacles from an SEO perspective.
Once you know which areas you need to improve, you can optimize your
site’s performance.
Assess your Site Architecture

8. Another factor that will improve your site’s SEO is ensuring it has a solid
structure. The better the architecture, the better the user experience, both
in terms of website visitors and the bots that crawl it to determine search
ranking.
It’s for this reason that having a clear, logical, organized structure that is
reflected in a complete, accurate sitemap (that has been submitted to your
webmaster tool accounts) is essential. A strong URL structure is equally
important.
Make sure that it relates to your site hierarchy and that you adhere to clear
and simple naming conventions, avoiding any symbols or numbers where
possible.
An example of a strong URL structure would be:
https://megatasktechnologies.com/seo-services
Another component of a strong site architecture includes making sure all
your main web pages are listed in the top navigation menu of your website,
so site visitors and bots can find everything they need easily and efficiently.
For the same reason, you should also include internal links that will take
users and bots from one page of your website to another in one simple step.
In these ways, you’ll be able to guarantee a strong site architecture that will
benefit your SEO.
Check your Site’s Content

9. Content is a fundamental on-page SEO factor and one that will strongly
influence the effectiveness of your site. Google prefers regularly updated,
unique content that is relevant to the needs and preferences of a searcher.
This means that you have to make sure that your website’s content fulfills
this brief, so you can enjoy enhanced brand visibility and higher rankings.
A content SEO audit is a key part of that so make sure you check existing
content along with putting your SEO hat on when creating new content.
When creating content, you should use keywords in a consistent, natural
manner. You need to strike a balance between using targeted keywords and
not conveying your brand to be ‘spammy’. When it comes to creating
content for SEO, value and relevance are key!
Use a content calendar to keep track of relevant keywords in each content
format and keep an eye on content marketing and SEO trends to ensure
you’re up to speed.
Check your tags
Concise, descriptive title tags that accurately convey the purpose of the
webpage in question. Longer titles will be cut off by search engines so less is
more. Try to include a relevant keyword where possible.
A meta-tag serves as a description of a webpage’s content. If optimized,
they will incentivize a searcher to click through your listing on a SERP to
your website.

10. Alt tags for images are text description that is essential for bots when
crawling a website. If you include accurate descriptions of your site’s
imagery (and again, use targeted keywords if it feels natural), this will
significantly impact your SEO and indeed your digital accessibility.
In terms of other important tags, make sure each of your pages includes a
rel=” canonical” link (otherwise known as the canonical tag) in its HTML to
prevent duplicate content issues, while blog post tags will help you to
organize your site’s content for crawling - provided you have a blog of
course If you want to start a blog, check out our 5 simple steps to do that!
Check your Backlinks
Sometimes, it’s not what you know, but who you know. Often, search
engines can determine the quality of your website, and its perceived value
to searchers, based on the quality of the websites that link to it. Historically,
there was a practice known as ‘link farming’ that involved exchanging
reciprocal links with other sites to enhance SEO.
However, as time has gone on, the practice of SEO has refined and
algorithms have become more sophisticated. In terms of backlinks, focus on
quality over quantity, and if a search engine believes that questionable
websites are linking to you, it could bring your site into disrepute. Similarly,
it’s important to verify that your links are coming from a variety of
domains, rather than the same website as this will also impact your SEO.

11. SEO Audit Tools
Fortunately for most of us who aren’t SEO experts, there are quite a few
tools out there that can help you perform an effective audit. Here are a few
of the best SEO audit tools out there.
Screaming Frog’s SEO Spider
You can crawl up to 500 URLs for free and then a license is $209/£149 per
year. All you need to do is enter the URL you want to crawl - in our case, it
would be www.digitalmarketinginstitute.com - and the tool will carry out
an analysis for you. Check out our guide to using Screaming Frog SEO
Spider.
Google Analytics
This is a must-have for any digital marketer in any industry. It will give you
key indicators of all kinds of metrics and will guide you toward better SEO
in many ways. It’s something that can be used continually to track and
monitor traffic. Google Analytics can be integrated into Screaming Frog so
you can compare site data such as sessions, page views, and bounce rates,
which will give you a more granular, all-encompassing insight into what’s
happening with your site.
Google Webmaster Tool
Google provides several affordable tools that allow anyone to do regular
SEO checks and help you see your page ‘as’ Google sees it as a way of
checking the performance of your site.

12. Check My Links
This extension tool allows you to check on your links to make sure they are
all working in favor of traffic rather than against it. For instance, Check My
Links will point out any broken links, the appropriate density of links, and
the structure of both internal and external links. While this is fairly easy to
do manually, this takes seconds to do.
MOZ’s Crawl Test Tool
When you get a pro subscription with MOZ, you’ll also get a tool that helps
you boost your page ranking for particular keywords and gives you growth
reports. What this does is use MOZ’s crawler to analyze your pages and
then send a report. It ranges from $99 a month to $599 a month depending
on company size and needs.
Browseo
Browseo will let you view your web pages just as a search engine will read
them. This will let you audit the more technical elements of your content
and refine them where necessary.
Majestic
Majestic is a tool that is self-described as ‘the planet’s largest link index
database and will help you discover who is linking to you, so you can see if
they provide a relevant and valuable connection.

13. SEMRush
This is a powerful SEO tool but can be particularly useful for measuring the
performance of your visual content. For example, you can conduct a
YouTube SEO audit by using its Keyword Magic Tool and site audit tool.
Plans go from $119.95 a month to $449.95 a month.