The recently concluded WiMAX Africa 2013, an internationally-important event highlighting opportunities, challenges and strategies involved in operating a profitable WiMAX network in Africa, was electrified by a talk that revolved around a world-wide bestseller, “The Go-Giver”, co-authored by Bob Burgan and John D. Mann. Adapting the core idea of the internationally acclaimed work - “5 Laws of Stratospheric Success” – to WiMAX, Ms. Madhavi Natukula, a Broadband, Telecom and WiMAX business expert from India, stressed on the need to create a strong culture in any organization to become globally relevant and successful.

1. Broadband & Telecom | Cloud | Media & Entertainment | Managed Services | Consulting
5 Laws of Stratospheric Success for Delivering
Profitable Wireless hBroadband in Africa
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2. The Go-Giver
The 5 Laws Of
Stratospheric Success
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3. The Law of Value
Your true worth is determined by how much more you
give in value than you take in payment
If your customer Mr. Mark wants to access his e-mails, attend an
urgent office conference, watch his favorite game online while
holidaying on a remote hill station, as an operator you’ll do it for him.
If Mrs. Mark initiates a cellular call from home and
then goes to office, which provides WiMAX and VoIP,
and the call should be seamlessly handed off to the
WiMAX network once she is in the office premises, as
an operator you’ll do it for her.
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4. The Law of Value
…contd.
Your true worth is determined by how much more you
give in value than you take in payment
Advertising Subsidy Model
Imagine you providing internet services free of cost
provided Mr. Mark accepts ads on his devices using
WiMAX, paying only for the application or content
consumed because in those areas only as advertising
subsidy model works. For capturing this market, you
will agree to it and work on the same model.
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5. The Law of Value
…contd.
Your true worth is determined by how much more you
give in value than you take in payment
Imagine the same situation when the following are involved
Multiple Carriers
Multiple Application Providers
Multiple Content Providers
Multiple Advertisers
Multiple Access technologies
It is Complex and Crazy!
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6. The Law of Compensation
Your income is determined by how many you serve and how well you serve them
Your strategy is to make Mr. Mark your
customer for life, your brand advocate
and make him look to you the moment
he needs a new service/new product.
Customer for life and a brand advocate
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7. The Law of Influence
Your influence is determined by how abundantly you place
other people’s interest first
You would want to be the first one to identify your
customer’s stated/unstated needs and be quick enough to
meet it. You would want your main objective to be
Affectively meet the need
affectively meeting the need rather than thinking about
X
the internal IT system’s feasibility, capability and etc.
Y
Z
A
B
System - feasibility and capability
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8. The Law of Authenticity
Your valuable gift you have is yourself
You would want to establish that you are the only one who can provide the
service effectively with respect to cost and quality of service in your area of
operation. You would want you customer to be assured of the fact that no one
else can be as effective as you.
Only You!
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9. The Law of Receptivity
Effective giving is to stay open
You would want to be nimble, keep yourself ready to embrace change if customer asks
for it (explicitly/subtly) . You make new relationships, change your service delivery;
embrace new ecosystem if that is convenient to your customer
Embracing
Change 
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10. This Operator’s Dream enabled by
The Enabler
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11. The Enabler
 Low CapEx and OpEX – Excellent ROI
 Low Solution Deployment time
 Effective AAA
 Inbound & Outbound roaming,
 Lead-to-cash process made easy – SMS & CRM
 Product Catalogue Management
 Charging & Billing – in pre-paid & post-paid or both
 Voucher Management
 Reporting & Analytics
 Self-care, Captive Portals
 Integration friendly
 Issue Management System
 Security, Migration & Disaster recovery
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12. We are the Enabler!
Success in
Various domains
Presence in 25
countries
Enabled 150+
customers so far
www.experiencesure.com
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Enabling Millions of
subscribers

13. THANK YOU
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