When Amplio, a premier Software as a Service (SaaS) provider envisaged a solution for insurance agencies and agents, SURE! accelerated the launch of the above mentioned solution by taking it to market in 3 weeks flat, which consequently increased its subscriber base from less than 50 to more than 5000 within six months from launch.

1. A product
Case Study
Abstract
When Amplio, a premier Software as a Service (SaaS) provider envisaged a solution for insurance
agencies and agents; SURE! Accelerated the launch of the above mentioned solution by taking it to
market in three weeks flat which consequently increased its subscriber base from less than 50 to more
than 5000 within six months from launch.
Market Ready
Revolutionizing the Insurance Industry
About the Company
Amplio India is a premier Software as a Service (SaaS)
provider which has touched down the market as a boon
and has presented carriers with ground breaking and
hassle free solutions. In the current Indian scenario
with its distinctive issues it is a hard hitting challenge
for carriers to juggle around with their sales and
distribution strategies. Amplio, with good experience in
the highly competitive market, has elicited an exceptional
amalgamation of software development proficiency
predominantly in Web 2.0 and affluent media content.
Home grown technology facilitated Amplio to develop
solutions rapidly that acclimatized to the fluid market
demands and thus Amplio remained at the cutting edge
constantly.
The Challenges
Amplio had to meet the upfront challenge of creating a
customized solution for the actuarial industry to include
agencies and agents. Billing cycles were often haphazard
and required a robust system that does on-time and
accurate billing; and payment follow-up. Amplio required
an agile system that provides for creation of multiple
service offerings for clients with diverse requirements
• On-time and accurate billing
• Payment follow-up
• Creation of attractive service bundles
As used in this document, SURE! is a Magnaquest Product. Please visit www.experiencesure.com for a detailed description of the end to end
Subscription Lifecycle Management suite. Please visit www.magnaquest .com for a detailed corporate profile.
Work flow based follow-ups
Quick yet effective
implementation
360 view of
o
customer's data
Customer self service

2. A product
This publication contains general information only and is based on the experiences and research of SURE! practitioners. SURE! is not, by means of this publication, rendering
business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis
for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional
advisor. SURE!, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication.
Copyright © 2014 SURE! A Magnaquest Product. All rights reserved.
The Solution
SURE! has integrated a service catalogue and
enabled multiple parameter based pricing owing
to variable tax and compliance structures of
different economic zones. In addition, SURE! has
implemented, tier based pricing in collaboration
with Amplio’s sales strategy to enable services to
attract volume based corporate customers. SURE!
has also implemented bank payment gateway
based recurring collections which are compliant
with RBI and other regional financial regulatory
bodies. The SURE! Platform has an inbuilt payment
follow-up system that generates automatic
reminders in the case of delayed payments.
Benefits
• Rigorous payment follow-up and enhanced
accountability
• Payment gateway integration to reduce over the
counter transactions
• SURE! agile system handles multiple variables,
thus it can be customized based on the
economic zone and social strata.
Return on Investment
• Effectively reduced revenue leakage
• Increased customer base thereby increased
revenues
• Automation of Billing and Collection process
has made manual intervention redundant
Conclusion
When Amplio, a premier Software as a Service
(SAAS) provider envisaged a solution for insurance
agencies and agents; SURE! Accelerated the launch
of the above mentioned solution by taking it to
market in three weeks flat which consequently
increased its subscriber base from less than 50 to
more than 5000 within six months from launch.
Our clients from developed
and developing economies
have a lot to share about our
approach, attitude, values
and commitment. Amplio
was thrilled with our Quality
of Service. Here’s what they
have to say: