Star India (the Company) faced challenges with regard to Managing distribution and operations in multiple regions, providing user-friendly interface for distributors to remotely perform day-to-day operations, managing agreements and price schemes, automating monthly billing and invoicing, and managing detailed contact information of operators and distributors. The case study focuses on the deployment of SURE! (a Magnaquest Product), an end to end subscriber life-cycle management solution and the business impact the solution created for the Company.

1. STAR Business Model
Star India (STAR), a wholly owned subsidiary of the News Corporation group of Rupert Murdoch is
one of the most recognizable brands in Asia, broadcasting over 60 services in 14 languages, offering
comprehensive choices of entertainment, sports, movies, music and news. Launched in 1990, STAR is
the market leader in the Indian television market.
STAR has four regional offices. It sells content to the operators through distributors. STAR secures its
content through NDS CAS. It also distributes the content of other content providers by bundling them
into packages.
The distributors registers operator and place the order for the required packages and hardware to the
respective regional offices, which approves orders and provides required hardware.
Business Challenges
• Manage distribution and operations in multiple regions
• Provide user-friendly interface for distributors to remotely perform day-to-day operations
• Manage agreements and price schemes
• Automate monthly billing and invoicing
• Manage detailed contact information of operators and distributors
• Hierarchy based information access to regional offices and distributors
• Track Decoder and Smartcard details along with their condition and availability status
As used in this document, SURE! is a Magnaquest Product. Please visit www.experiencesure.com for a detailed description of the end to end
Subscription Lifecycle Management suite. Please visit www.magnaquest .com for a detailed corporate profile.
Abstract
Star India (the Company) faced challenges with regard to Managing
distribution and operations in multiple regions, providing user-friendly
interface for distributors to remotely perform day-to-day operations,
managing agreements and price schemes, automating monthly billing
and invoicing, and managing detailed contact information of operators
and distributors. The case study focuses on the deployment of SURE! (a
Magnaquest Product), an end to end subscriber lifecycle management
solution and the business impact the solution created for the Company.
Star India manages its wide-spread
operations on the SURE! platform

2. • Manage stock transfer and material requests
• Automate activation and deactivation of Smartcards
• Allow role-based access to users
• Overcome the problems being faced with the existing billing system
• Empower sales and marketing in
• Capturing customer information and preferences
• Defining products & packages – pricing, packaging, distribution, promotions
• Managing the hardware sale process
• Creating promotions & discount plans
• Managing subscription agreements
• Managing sales promotion processes
• Managing the commissions for franchisees/distributors
• Managing sales force incentives
Distribution Hierarchy

3. Sales process at STAR India

4. This publication contains general information only and is based on the experiences and research of SURE! practitioners. SURE! is not, by means of this
publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional
advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any
action that may affect your business, you should consult a qualified professional advisor. SURE!, its affiliates, and related entities shall not be responsible
for any loss sustained by any person who relies on this publication.
Copyright © 2013 SURE! A Magnaquest Product. All rights reserved.
SURE! A Magnaquest Product
Magnaquest Technologies Limited
Plot No.1523 & 1524, Road No.12,
Banjara Hills, Hyderabad 500 034 India
Tel : +91 40 23320220 | 23320975,
Fax : +91 40 23370037
Email : mqindia@magnaquest.com
Venu Madhav
Email: venu.madhav@magnaquest.com
Mob: +91 98665 58344
Kishore Marichetty
Email: kishore.marichetty@magnaquest.com
Mob: +91 83740 11488
Solution
Following are the key features used by STAR.
Subscriber Management
• Multiple address management
• STAR is able to capture multiple addresses
for a subscriber. These include permanent
address, head-end address, billing address,
and dispatch address.
• Business Entity hierarchy
• Managing Sales and Marketing operations
• Monitoring channels contribution
• Innovative discounting schemes
• Order management by tracking operator
subscriber number
• Staging of orders for approval
• Change agreement, Region-wise and
Customer type-wise pricing
• Document Management
Billing
• Pricing
• Pricing based on Customer type, Subscriber
base, Regional, Billing frequency
• Promotions and Discounts
Finance Management
• Revenue recognition - To monitor the earned
revenue and unearned revenue (Liabilities)
• Collections
• Delinquent subscriber
• Preventing revenue leakage
• Monitoring adjustments
• Tax on tax
• Taxation
• Document Management
• Commission Management
• Commission rules based on various
parameters say sales achieved, collections
made, etc.
Inventory Management
• Inventory Tracking
• Hardware Management
• Hardware loan
• Deposits
• Hardware Replacement
Reports
• Region wise active and disconnected service
operators reports
• Subscriber, sales executive, package and
distributor wise revenue recognition reports
• Collections made on daily basis
• Aging analysis
• Report on service operators with outstanding
dues
• Channel contribution report
• Customer Churn report