The document provides key evaluation criteria for selecting a billing and subscriber management system tailored for datacenters, emphasizing the importance of company focus, stability, proven track record, solution roadmap, and support. It highlights how Sure!, a Magnaquest product, adapts to market needs and is deployed globally in various datacenters to enhance customer experience and support diverse business models. Overall, Sure! is presented as a comprehensive solution for managing subscription-based commerce efficiently.

1. A
product
Are you clear about your evaluation criteria for choosing
a Billing and Subscriber Management system for your
Datacenter?
SURE! presents five pivotal points that will help you ‘zero
in’ on the right fit for your subscription business to
provide enhanced customer experience to stay ahead of
the game.
Evaluating a
Subscriber Management
Billing Vendor
for Cloud Businesses
As used in this document, SURE! is a Magnaquest Product. Please visit for a detailed description of thewww.experiencesure.com
end to end Subscription Life cycle Management suite. Please visit for a detailed corporate profile.www.magnaquest.com
Company
Focus
Company
Stability
Proven Track
Record
Solution
Roadmap
Support
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2. It is important for Datacenters to have a Subscriber Management and Billing system that is capable of Service ful ilment
and Orchestration to automate their businesses in order to stay ahead of competition. Hence, it is of utmost importance
to choose the right system from various solutions available in the market. Datacenters should have a clear
understanding of their businesses and choose a system which its their business model.
Evaluating a Subscriber Management Billing Vendor
for Cloud Businesses
 Company Focus
 Company Stability
 Proven Track Record
 Solution Roadmap
 Support
From our experience of being in the Cloud industry for 5 years and having worked with several Industry leading
Datacenters we believe that a billing vendor should be evaluated on the following criteria:
Company Focus
The vendor providing the solution should have a clear domain understanding and focus in order to
accommodate the changing needs of the service provider to come up with faster and quality solutions. SURE! has
evolved and adapted to changing industry needs from being a Billing and Subscriber Management (BSM)
solutions provider for enterprises to a rapidly adapting BSM service provider for Cloud businesses. The ability to
be at both ends of the spectrum enabled SURE! to support the business plans of our existing customers and meet
the requirements of newer service providers in addition. SURE! with its con igurable and modular nature can
hence it into any mould owing to the experience we gathered across implementations.
Company Stability
As a service provider, you should be inancially stable and have steady growth so that you can stay ahead of the
game for years to come. This a pivotal factor, because a lull in business growth could mean not having support for
your BSS, leave alone simple product support.
Proven Track Record
As a service provider, you should have a proven track record in having deployed solutions across similar
business models in your domain. This will enable the vendor to understand your business well and provide the
right solution. SURE! for Cloud businesses is deployed at over 40 customer sites globally covering multiple
business models across multiple networks. From this experience, SURE! has gained specialized domain
knowledge and has incorporated the industry's best business practices in the context of Billing and Subscriber
Management. SURE! has adopted multiple implementation models owing to their experience to deliver simple,
qualitative, quanti iable and effective solutions at a much faster rate.
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3. Evaluating a Subscriber Management Billing Vendor for Cloud Businesses
Solution Roadmap
Roadmap design is critical to make sure that the solution deployed is continuously enhanced that makes it up-to-
date with respect to market and trends. Again the enhancement which needs to be performed in the solution has
to be carried out in smaller units to avoid the impact that can result in the production environments of service
providers. At SURE!, the solution road map is re ined periodically, to suit the changing industry trends that can
be made bene icial to service providers. SURE! also has a sharp customer-speci ic focus wherein customer-
centric teams ensure speci ic application patches and routine updates are performed. Such updates are
typically performed once a month based on features added or bug ixes required. We perform minor product
releases every quarter and major releases half yearly which are driven by the roadmap.
While the core business components in SURE! are developed and deployed on Microsoft technologies, the
interfacing components such as provisioning & mediation adapters and rating components are developed on
the Java technology, which makes the solution both presentable as well as seamless in an ecosystem in addition
to being modular. It is our continuous research and focus, which has enabled the Product to grow as per the
needs and requirements in the market without the product getting obsolete
Support
The vendor should provide dedicated post-warranty onsite / offsite maintenance support. At SURE!, we
maintain a dedicated on-site and off-site team during implementation and maintenance phases for each client.
This will ensure that our solution consistently meets the ongoing needs of the client. We provide support on-call,
email and MICS (MagnaQuest Issue Coordination System). Also, we provide all the release upgrades under the
annual maintenance contract.
Solution Evaluation
The Datacenters should look at a solution that suits their business model. In a nutshell, an ideal customer management
and billing solution should:
 Integrate seamlessly with 3rd party systems to automate provisioning of services and subsequent orchestration
 Support the service providers' business plans via proper customer management, catalogue management, associated
rating and billing and reporting requirements along with a robust solution to support the growing subscriber base
 Be lexible to dynamically changing business needs by incorporating the business rules by con igurations and
suggesting improvements using the product features.
 Support additional revenue streams by deploying newer models faster and testing the same on the ly against
available data.
How SURE! Is the Best Choice?
SURE!, the Customer Management and Billing solution from Magnaquest is one such solution which suits the industry
requirements of Datacenters . It has been deployed at several datacenters to manage their subscription information,
billing, metering, rating, partner settlements and inventory operations. The recent success of being chosen by one of the
industry leading Datacenters has strengthened the fact that it best suits the current Datacenter industry.
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4. Why SURE!
Integration experience in the eco system
 Network elements (virtualization platforms, Orchestration platforms)
 Service portal
 Third party systems (Financial accounting, ERP, CRM)
 Payment processing platforms – Bank gateways/ACH, IVRS & CTI, Mobile SMS.
 Industry focused product roadmap
 Cost effective and lexible software hosting / licensing options:
 Multi – tenant hosting
 Dedicated hosting
 On Premise hosting
Evaluating a Subscriber Management Billing Vendor for Cloud Businesses
Having worked with global giants and start-ups SURE! brings a wealth of experience and expertise to it seamlessly with
an array of business models, technology platforms and subscriber demands.
SURE! has been at the forefront of subscription-based commerce since the early days of the model, much before it
became 'the' choice of customers. SURE! began with offering the most ef icient billing solutions for companies like yours
with recurring revenues and became a master in that vertical. Today, SURE! is an oracle of knowledge and experience in
subscription based businesses. SURE! understands your subscribers, their ever-evolving needs and preferences,
packaging of innovative ideas into offers, seamless integration of services, billing, invoicing and collection. SURE! is also
an expert in handling subscriber communication and resolving their issues with your services.
Discover SURE! and propel your business into the next orbit towards the top with:
 Robust Revenue Acceleration
 Assured Service Ful illment
 Seamless Policy Management and Provisioning & Metering
 Subscriber Relationship Management
 Solution Orientation
 Convergence Expertise
 Fastest Time-to-Market for your ideas
This publication contains general information only and is based on the experiences and research of SURE! practitioners. SURE! is
not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This
publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action
that may affect your business. Before making any decision or taking any action that may affect your business, you should consult
a qualified professional advisor. SURE!, its affiliates, and related entities shall not be responsible for any loss sustained by any
person who relies on this publication.
Copyright © 2014 SURE! A Magnaquest Product. All rights reserved.
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