This presentation is all about CSR.How companies contribute their share of business to the society.How society is benefitting through this companies etc
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
P&G in Sochi 2014: Analysis & Evaluation of the SponsorshipJunyan Wu
This report aims to explore and evaluate the advertising strategies and practices of Procter
and Gamble Corporation (P&G) during the Sochi 2014 Olympics. This report
covers the Sochi 2014 Olympics profile, P&G’s background, P&G’s advertising activities
and evaluation for the company’s sponsorship campaign. Based on our analysis, P&G has
successfully used low-level messages to present its sponsorship cause as altruistically
congruent with the Olympics.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
This presentation is all about CSR.How companies contribute their share of business to the society.How society is benefitting through this companies etc
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
P&G in Sochi 2014: Analysis & Evaluation of the SponsorshipJunyan Wu
This report aims to explore and evaluate the advertising strategies and practices of Procter
and Gamble Corporation (P&G) during the Sochi 2014 Olympics. This report
covers the Sochi 2014 Olympics profile, P&G’s background, P&G’s advertising activities
and evaluation for the company’s sponsorship campaign. Based on our analysis, P&G has
successfully used low-level messages to present its sponsorship cause as altruistically
congruent with the Olympics.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
My favourite campaign story of 2018 (and what we can all learn from it)Raw London
At IFC Holland 2018, Fiona Koch, Account Planner & Director at Raw London, was lucky enough to see a session run by Lori Davison, Head of Brand at SickKids Foundation, and Daniel Shearer, Team Lead for SickKids Campaign at Cossette Agency. The session was called ‘SickKids VS Apathy: a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn’t‘.
The SickKids VS brand platform has garnered international awards for groundbreaking creative. Lori and Daniel’s session dug deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.
Fiona was so inspired by this session that she took the opportunity to share what she had learned with the audience at Raw London’s event, Your Best Content Campaign, on Thursday 15 November 2018.
--
Fiona Koch - Raw London - Relay by Raw London - Thursday 15 November 2018
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
More than any other generation, Millenials seek to have relationship with "purpose" -- this presentation explores cause-marketing, social innovation, and corporate social responsibility.
This is a presentation I gave for an Advertising class at Georgia Southern University. This slideshow is an advertising campaign for a small business called "Keeping Kids Warm." This business aims at provided blankets for orphaned children throughout Georgia.
This is a presentation that myself and a few classmates presented for an Advertising class. Our client was a small business called "Keeping Kids Warm." This business aims at providing blankets for foster kids around Georgia.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. 2
Overview of Cases
❖ Cause Marketing Successes!
❖ American Express “Statue of Liberty” !
❖ AT&T “It Can Wait”!
❖ Pedigree - Adoption Drive US!
❖ Brawny “Support the families of Heroes” !
❖ L.L. Bean “Million Moments Mission”!
❖ Nutro “Room to Run”
❖ Cause Marketing Failures!
❖ Pepsi “Pepsi Refresh Project”!
❖ Coke “Arctic Home” !
❖ KFC “Buckets for the Cure”
3. 3
Successfully met or exceeded business goals for the brand and the goals of the
partner. A true win-win.
Met or exceeded business goals for the brand. A win for the brand.
Negatively impacted the perception of the brand or partner. A loss for either party.
Did not met business goals for the brand, but positively impacted partner(s). A
win for the partner.
Rating System
5. 5
The campaign that created a category (1983)
American Express +Statue of Liberty
Restoration Project
Deal: Every time you use your card a penny is donated, every time a new card
is activated a dollar is donated - all to restore the Statue of Liberty !
!
Marketing Budget: $6 million!
!
Money Donated: $1.7 million in 3 months!
!
Outcome: Use of the card increased 28%, applications increased 45% !
6. 6
AT&T + others
Deal: Raising awareness for AT&T and the dangers of texting while driving, kicking off a movement
with a pledge day each year on Sept 19th. !
!
Marketing: (multi-million dollar marking campaign) !
in car simulator, 200 locations!
online driving simulator !
TV, print, radio and OOH!
online video and AT&T drive mode app!
documentary distributed to 40,000 high schools!
Goodyear blimps !
!
Money Donated: N/A !
!
Outcome: over 4 million pledges in social media, competitors Sprint and Verizon joined forces for the
cause in 2013
It can Wait (2013)
7. 7
Pedigree + multiple shelters
Deal: Pedigree brought the plight of shelter dogs into focus with global Adoption drives and
mass communications. !
!
Marketing: TV, OOH, online. Half of their total marketing budget was spent on adoption
messages & they ran a super bowl ad highlighting the issue (in 2009). !
!
Money Donated: at least $1.5 Million!
!
Outcome: Specifics are hard to come by, however, branding executive Eli Portnoy was quoted
saying “every time we run this campaign, we see increased sales”. Currently the brand is
using “See what good food can do” tagline and sharing the stories of rescues in their TV spots.
Pedigree Adoption drive USA (2009)
8. 8
Brawny +Wounded Warriors
Deal: Brawny donated $250,000 and for every comment on the wall of thanks (on FB) another dollar was added - up to
$250,000. !
!
Marketing: !
:30 spot on TV and pre-roll launch on July 4th!
Point of sale display with QR code driving to FB!
Social media ads!
Stories on packaging !
Radio interviews with the Wounded Warriors in the ads !
!
Money Donated: $549,000!
!
Outcome: 5% sales growth 10% retail display growth, Bounty had 75% media share of voice & Brawny succeeded in
making an impact and reaching one billion impression with this campaign.!
(2013)
9. 9
L.L. Bean +National Park Foundation
Deal: For every moment shared on social media L.L. Bean donated a dollar to the National Parks
Foundation (with a cap of one million) to inspire the love of the outdoor for the next generation. !
!
Marketing: !
Bootmobile (branded auto) events across country, displays at point of sale!
promotion in catalogue and in all social channels !
!
Money Donated: $1 million!
!
Outcome: Reached the goal by October 2012, two months before planned, impacting 60,000
underserved children through the America’s Best Idea grants via the National Park Foundation. !
Celebrating 100th anniversary (2012)
10. 10
Nutro + local communities
Deal: Enhancing dog parks across the country. !
!
Marketing: Very little, one day event with employee volunteers helping
improve dog parks nationwide. !
!
Money Donated: For Jan - Sept 2013 $60,000 was given in 30 $2,000 grants!
!
Outcome: Started as an associate lead program with 60 dog parks and has
turned into a grant program.
Room to Run (2010 - 2014)
11. 11
Pepsi + the crowd
Deal: Every month 1,000 ideas are submitted. The public votes, and the top 32 ideas are awarded grants
totaling $1.3MM a month.!
!
Marketing: !
website Pepsi Refresh Everything !
TV, radio, print, online - all driving to the website !
!
Money Donated: $22 Million to fund projects + an additional $1.3 million to fund “Do Good for the Gulf”
projects (lasting only one month). !
!
Outcome: High awareness when they withdrew from the Super Bowl and throughout the campaign (est.
$27 million dollars in earned media) however, consistently lost share and volume while the campaign
was running and moved to a “Live for Now” message. !
The Pepsi Refresh Project (2010-2012)
12. 12
Coke + the World Wildlife Foundation
Deal: Coke will donate $2 million to create a safe refuge for polar bears and match up to $1
million dollars in consumer donations through Arctic Home !
!
Marketing: !
Limited edition cans !
:15 spot !
text a code on the pack & donate a dollar to Arctic Home !
!
Money Donated: $3 million dollars !
!
Outcome: The limited edition white cans were confused with Diet Coke cans and consumers
were unhappy (and vocal about it), production stopped and a red variety was used instead.
Coke’s Arctic Home (2011)
13. 13
KFC + Komen
Deal: For each pink bucket purchased KFC will donate 50 cents toward an $8 million goal- the
largest donation in the history of the foundation !
!
Marketing: !
Pink buckets!
Online, social, micro site- Buckets for the cure !
!
Money Donated: $4.2 million!
!
Outcome: The campaign raised $2 million in the first week however the community was outraged
that such an unhealthy food was used to raise money to help solve a health issue. This discredited
Komen and lead to discussions of “pinkwashing” and brought into focus the health issues inherent
in KFC’s product.
Buckets for the cure (2010)
15. 15
Do Do Not
Align the cause with your brand
(Brawny, L.L. Bean) !
!
Use marketing dollars to address an
issue that needs a boost in awareness
(AT&T, Pedigree) !
!
Identify a specific time period for the
project (Brawny)!
!
!
Aim for scale if the brand doesn’t fit
the cause (KFC) !
!
Partner with so many organizations
that it is hard to identify what the
effort is really about (Pepsi)!
!
Change the packaging of an iconic
brand drastically (Coke) !
!
Leave goals for the cause broadly
defined (Pepsi) !
17. 17
Sources
L.L. Bean A Mission Complete
http://blog.llbean.com/2012/10/a-mission-complete/Brawny Wounded Warrior Tie-in Boosts Brawny Brand
Atlanta Business chronicle http://www.bizjournals.com/
atlanta/print-edition/2013/02/22/wounded-warrior-tie-in-
boosts-brawny.html?page=all
Pedigree Cause Related Marketing goes to the Dogs
http://www.prwatch.org/spin/2008/12/8090/cause-
related-marketing-goes-dogs
American Express Cause related marketing- the gift
that keeps giving? http://csrn.camden.rutgers.edu/
newsletters/7-2/stole.htm
Pepsi Why Pepsi canned the refresh project
http://www.mediapost.com/publications/article/186127/why-
pepsi-canned-the-refresh-project.html
Coke How the white polar bear cans upset coke-a-cola’s
cause marketing campaign
http://www.triplepundit.com/2011/12/coca-cola-failed-white-
polar-bear-cans/
KFC Think Before you Pink! What the cluck?!
http://thinkbeforeyoupink.org/?page_id=1011
Nutro Sustainability and community initiatives
http://www.nutro.com/about-us/nutro-community-
initiatives.aspx
AT&T AT&T to extend It can wait campaign
http://www.att.com/gen/press-room?
pid=23656&cdvn=news&newsarticleid=35921&mapcode=
Pedigree Pedigree Foundation https://
www.pedigreefoundation.org/
!
2010 annual report http://www.mars.com/global/assets/
documents/7606972010_Annual_Report.pdf