Four P's of Marketing- Choco Moco Chocolate.
We had to innovate our own brand in chocolates using our knowledge and how are we suppose to brand it using various channels.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
The market survey touches various topics such as market share,consumption pattern,packaging but mainly focus on the nutritional aspects of different chocolates.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
The market survey touches various topics such as market share,consumption pattern,packaging but mainly focus on the nutritional aspects of different chocolates.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETINGRAYAN TOM
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
7. PROCESS
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
3. Our venture Choco Moco came into existence in the year 2014. We are an
esteemed brand name known for producing some of the finest variations of
chocolate.
We spread joy and happiness, not just within you, but with everyone around
you. We combine our passion for flavor and the art of the chocolatier to satisfy
your senses. Using the finest cocoa sourced from ethical and sustainable
cocoa farmers is of the highest importance to us.
Through buying and enjoying our chocolate, you’re helping to support these
growing estates around the world. We’re dedicated to share the benefits of
quality cocoa and an innate love of dark chocolate.
Alongside our exquisite range of handmade chocolates in the counter, we offer
a range in other beautifully crafted flavoured chocolate bars or chocolate
compounds, which has been hugely popular with customers! Seven years on,
and the future only looks bigger and brighter for us.
4. Hand crafted chocolate made from some of the world’s rarest cocoa.
Our chocolates are of high quality as they are shiny brown, smooth and breaks cleanly
Our chocolate flavour begins to fill your mouth the moment the chocolate begins to melt on your tongue
like butter and it tastes like pure chocolate rather than cocoa powder.
5. Demographic Analysis
Age: Kids, Teenagers, Young
adults and Adults.
Gender: All genders
Income: Middle Class, Upper
Middle Class, Upper Class,
Elite Class.
Geographic Analysis
Urban Areas
National Market Strategy
Departmental Stores E.g. Big
Bazaar, D-Mart, Reliance Fresh
6. Flavours:
Choco Bar: Layers of wafer, caramel and cereal crispies coated in creamy chocolate
(Milk, Dark and White Chocolate, Peanut Butter, Cookies and Cream)
Minis: Heavenly chocolate indulgence in bite size format.
Pop Bites: Crispy vanilla biscuit coated in chocolate.
Big Bar: Choco Moco made bigger, perfect for gifting! (Milk, Dark and White Chocolate)
Classic: Luscious chocolate with inclusions of different varieties of flavours.
(Raisin and Almond, Coffee, Hazelnut)
8. Health Benefits:
Anti-inflammatory properties.
Boosts cognitive functions
Lowers high blood pressure
Strengthens the immune system
Improves cardiovascular health
High in antioxidants
Storage Advice:
Store in a Cool, Hygienic and Dry Place
Do not store above temperature of 25 degree Celsius
9. Ingredients- Milk chocolate, Cocoa
Butter, Cocoa Solids, Milk solids, Sugar
Contains Added Flavour (Natural,
Nature Identical and Artificial
Flavouring Substances)
Allergen Information : Contains Milk,
Peanuts, Vanilla, Cereal, Nuts
Best Before 9 Months From Packaging
Nutrition Information- Approximate Values
Per 150g
Energy- 556kcal
Protein- 6.2g
Carbohydrate- 56.2g
Sugars- 48.4g
Fat- 34.9g
Saturated Fat- 20.0g
Trans Fat- 0.2g
Sodium- 217mg
10. Packaging plays an important role in determining customers attractiveness to the product. Sometimes by
looking at the packaging, the customer tries to assess the product quality. Good Packaging is one of the
important factors in the success of the product.
Our solid chocolate bars would firstly be wrapped in gold foil and then it will be packed in a plastic wrapper of
good quality.
For transportation, it is compulsory to keep our product in a cardboard base so that it remains save as it is
produced.
I have found that warehousing is important to create time utility in the product.
I have selected a different location of warehousing which is very near to the market. So, that less time is taken
to deliver the product to the different types of channels and consumers.
11. CHOCOLATES SIZE PRICE
Minis Big Box Rs 399
Classic Chocolates Box of all the 3 variants in 1 Rs 399
Pop Bites 200g Rs 299
Big Bar 150g Rs 180
Chocolate Bar 60g Rs 80
12. For B2C :
15% off on all products in-store
BUY 1 GET 1 FREE offer during festivals
Distributing festive coupons to the customers
Members birthday and anniversary discount
For B2I :
5% Cashback on payment via Paytm or G-Pay
10% OFF on payments via HDFC or ICICI cards
15% OFF on payments via Visa Cards
Modes of payment :
Cash
UPI (G-pay, Paytm)
Debit/Credit Card
Netbanking
WhatsApp Pay and others
14. One Step Approach
Direct response Magazine
Direct Mailer
Campaigns
Two Step Approach
Newspaper Ads
Magazine Ads
Social Media Ads
Hoardings
Internet Ads
15. Social Media
Facebook
Instagram
YouTube
WhatsApp
Advertising Channels
Direct Mail
Outdoor
Internet
Websites
Direct Mailing
Print Media
Newspapers
Magazines
Hoardings
16. Newspaper Advertisement- The Times Of India
Months
During Valentine’s Day, Rakshabandhan, Diwali and New Year
Total Cost per Year
10 Lakhs
Page Number
On front page during festivals and normal back page during other times
Size of an Ad
Full front page during festivals and small size ads during normal times
17. Hoardings
Dimensions – 42 * 15 feet
Location
Bandra, Dadar (Prabhadevi Road), Andheri, Borivali, Thane
Time and Months
3 months during festivals
Total Budget
3 months * 2.60 Lakhs= 8 Lakhs
19. TV Advertisements
Duration
15 secs
Occasions
During IPL, Valentine’s Day, Rakshabandhan,
Diwali and New Year
Timeslot
07:30 pm-11:00 pm
Months
April, August, October, December
Name of Channels
Star Sports, Colors Tv, Sab Tv, You Tube
Total Budget
Rs 15 Lakhs
20. Toll Free no. – 1800-5555-3333
Costumer Helpline no. – 9886159671, 8850794542
Website – www.chocomoco.com
Email ID – chocomoco@gmail.com
Social Media :
Instagram - @chocomoco
Twitter - @chocomoco
Facebook – Choco Moco Official