2. CONTENTS
Chocoworks
Products
Process Of Chocolate Making
Ingredients Of Chocolate
Business Plan & Strategy
Competitive Brands
S.W.O.T Analysis
Analysis
Scope In Indian Market
3. CHOCOWORKS
Chocoworks is headquartered in Mumbai ,
India.
It is well known for its Milk Bar & Double
Chocolate Bar .
4. CHOCOWORKS
General Company Description
Our company will be in the confectionary
business. Our company will be involved in
manufacturing of chocolates.
Vision
Our vision is to be the leading manufacturer of
chocolates all over India.
5. Mission
We seek to produce high quality products at
competitive price using modern technology to
provide high satisfaction to the consumers.
6. Objectives
To manufacture and provide the customers with the
quality products to the best interest of the customers.
To create Price competitive Products as part of the
effect to increase the world access to high quality
chocolates.
To ensure a hygiene & clean working environment as to
continue to produce Safe & Tasty Products
To strive to Meet & Exceed Customer's Expectations so
as to ensure a sustainable business relationship.
14. S.W.O.T ANALYSIS
STRENGTHS
The range and variety of chocolates available in malls
seems to be growing day by day, which leads to lot of
impulse sales for chocolates companies.
Instead of buying sweets on Rakhshabhandan, Diwali,
people prefer to buy chocolates.
It is cheap in comparison to other chocolates.
The company provides better quality of chocolate at
competitive prices.
15. WEAKNESS
Huge startup costs
To keep price of the product low, as it is a
price sensitive market
High Level of competition from the well
established brands
16. Opportunities
Expansion into every country around the world.
Increase in control over their market segment.
Acquisition of more famous and well known
brand names.
Expand product range in order to target
multiple user groups.
Production of sugar-free chocolates.
17. THREATS
Rise of transportation prices.
Other companies such as Cadbury and Nestle
who also strive for market leadership.
18. ANALYSIS
The chocolate will be launched just before Christmas and New
Year so the time is perfect to gain the market in max.
The company is producing 4,50,0000 units of chocolates at the
rate of Rs. 16 for which we are incurring the total cost of Rs.
72,00,000 and the total sales of Rs. 90,00,000which implies that
we are having the profit of Rs. 18,00,000.
19. The company is producing a single unit of
chocolate at the rate of Rs. 20 which includes the
cost of chocolate as Rs. 16 which again implies
that the profit of Rs. 4 is gained on the single unit
of chocolate.
Since the company is earning some percentage of
profit above the cost it means increasing cost can
be the favorable condition for the company.
20. Since the company is earning some amount of profit
so our business is a feasible to launch over.
The punch line of Chocoworks is “MELTS IN YOUR
MOUTH, NOT ON YOUR HANDS” will make people to
get attracted towards the chocolate. Also the Pack is
designed in such a way like a king of all chocolates is
sitting in the shop.
21. SCOPE IN INDIAN MARKET
This chocolate has a great scope in Indian Market
as it is a different kind of product amongst all
other chocolates present under different brands.
Chocoworks is cheaper than Fruit n Nut, Crackle
and Temptation which is an added benefit to the
company.
22. The chocolate will be launched before Christmas
and New Year with attractive packing and with
offers so the chocolate will capture the market
quickly.
As according to some survey in India it is found
that 90% of people consume chocolates and 42%
consumers are of age group 10-20 and 33%
consumers are of age group 21-30, thus this
chocolate has a great scope in India.
23. It is also found from the survey that the most
important aspect of the consumers they keep
in mind before purchasing chocolate is the
Flavor, Quality and Packing and the Chocoworks
has priorised this aspects the most to capture
the market and compete with the chocolate of
same kind.
