4G
- 1. 4G Communications James Kelly, Xianjin Teo, Daniel Campbell, Shannon Richards
- 2. Objectives • Evolution of 4G • Industry Impact • Consumer Impact • Business Impact • Discussion – What’s Next? – What You Think? Clear WiMax
- 3. Evolution: 1g • 1g – First mobile phones to introduced – Transmitted sound using an analog signal – The signal lacked range, the phone required huge batteries – Calls susceptible to both interference and eavesdroppers
- 4. Evolution: 2g • 2g – Introduced into the market in 1991 – Shift from analog to digital technology – Improved security, battery life, and cost of phones – Beginning of SMS (texting) and email over a mobile phone
- 5. Evolution: 3g • 3g – 3G phones were first introduced in 2001, but it wasn’t until the introduction of Apple’s iPhone in 2007, that it really exploded – Ushered in faster data-transmission speeds – Able to stream video, audio, and much more – Able to simultaneously use voice and data services – Internet surfing became efficient
- 6. 4g vs. 3g •4g vs. 3g – Speed – Network – Streamlined Package – Bandwidth
- 7. Types of “4g”Available • Different versions of 4g currently on the market include: – Sprint’s WiMax – Verizon’s LTE – AT&T and T-Mobile’s upgraded HSPA+ networks • International Telecommunication Union’s (ITU) Verdict: – No real single 4G standard
- 8. Impact to Industry • Changing revenue streams • Transition costs • New competition • Issues
- 9. Revenue streams • Shiftto data and wireless – Higher average per user cost – Decline of the desktops • Declining voice revenue – VOIP, Skype, Viber, Whatsapp • Applications and content – AppStore – Collaborative relationships
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- 11. Revenue streams • Shiftto data and wireless – Higher average per user cost – Decline of the desktops • Declining voice revenue – VOIP, Skype, Viber, Whatsapp • Applications and content – AppStore – Collaborative relationships
- 12. “Mobile broadband isbeing adopted faster than any computing platform in history. The number of smartphones and tablets being sold now exceeds the number of PCs.” FCC Chairman Julius Genachowski
- 13. Revenue streams • Shiftto data and wireless – Higher average per user cost – Decline of the desktops • Declining voice revenue – VOIP, Skype, Viber, Whatsapp • Applications and content – AppStore – Collaborative relationships
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- 15. Transition Costs • Highernetwork costs – Lower costs of moving data – 20-30% of operating expenses – 60-70% of CAPEX • Network sharing • LTE (ATT, Verizon), WiMax (Sprint)
- 16. Issues • Bandwidth management •Regulation • 4G requirements
- 17. Who Has aniPhone? 4G?
- 18. Impact to Consumer •34% of iPhone 4 users think they have 4G (Bonnington) – Current Apps= Lower Bandwidth – Future Apps More Bandwidth • Interactive
- 19. So What? • Home – TV, Computer etc… • Office – Meetings • Commuting – Mobile Workers • Buses, Trains • Shopping Malls – Price Comparison Apps, Coupon Finder, Compare stores
- 20. Implications • No moreunlimited data plans? – Carriers will charge more to capitalize on the new data capabilities of 4G. • No more minutes? – Just data plans • Enhanced call quality (at charge)
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- 22. Accessibility • Netflix – Now can be streamed to 5 different devices • (Mobile Phones, Computers, Blu-Ray DVD players, Xbox/PS3 players and etc… • Verizon FiOS – On your mobile device. • HD streaming video does not operate very well with 3G bandwidth.
- 23. Business Strategies • Pervasive(Ubiquitous) Computing – Link unexpected products (Sparked) • Be careful – Netflix • Focus on mobile market • Go global – Videoconferencing – Mobile workforce
- 24. How 4G willaffect B2B •Mobile PCs •Mobile Workers •Main benefits: •Save money, •Enhanced security, •Consolidate business tasks •it opens the possibility that businesses can consolidate services and drop wired broadband completely.
- 25. Business scenarios using4G – Sprint outlines some business scenarios that are made possible by the faster 4G broadband speeds: • Real Estate • Construction • Insurance companies • Health care professionals • Emergency • Photojournalists
- 26. Is this aGame Changer? • Game changers to... the business to business connection and the ability of mobile workers to connect to their jobs.
- 27. What’s Next • Anera of high-speed internet • Advancement of business software • Improved streaming of TV and video services (even in HD) on mobile phones • More refined mobile gaming • Lack of definition of a standard for awhile to come • LTE or WiMax?
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- 29. References • Bonnington, Christina. "Consumers Covet 4G, the Tech No One Understands - CNN.com." CNN.com - Breaking News, U.S., World, Weather, Entertainment & Video News. CNN, 1 Nov. 2011. Web. 28 Nov. 2011. <http://www.cnn.com/2011/11/01/tech/mobile/consumers-covet-4g wired/index.html>. • Gahran, Amy. "Consumers Will Pay For 4G Upgrades - Technology News Story - KMGH Denver." Denver News, Colorado News, Denver Weather, Colorado Weather and Sports - KMGH Denver's Channel 7. CNN, 10 Nov. 2011. Web. 28 Nov. 2011. <http://www.thedenverchannel.com/technology/29738426/detail.html>. • Gibson, Todd. "4G Promises & Consumer Expectations." WIIE. Wireless Internet Industry Executives (WIIE). Web. 25 Nov. 2011. <http://www.wiie.org/wireless/wireless-industry/78-4g-promises-a consumers-expectations.html>. • "The 4G Revolution - Kiplinger - Kiplinger." Kiplinger - Personal Finance, Business, Investing, Retirement, and Financial Advice. Kiplinger, Feb. 2011. Web. 25 Nov. 2011. <http://image.kiplinger.com/infographics/the_4g_revolution/map.html>.