Mobile First

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The document discusses the evolution of technology from telecoms to a mobile-first strategy. It traces the development of telecoms, mobile, computing, the internet and data services over time. Key events and companies that helped drive each stage are highlighted. The concept of "mobile first" is introduced as considering mobile devices like smartphones and tablets as the primary platform to design products for. The benefits of a mobile-first approach are discussed as targeting the biggest market and allowing for the richest experiences on increasingly powerful mobile technologies.

Getting to ‘Mobile First’

Tracing technology to a
mobile strategy

Foundations

Telecoms
Mobile
Computing
Internet
Data Services

History
1876 -

Telecoms

Mobile

Computing

Internet

Data Services

Business Creation

Telecoms

Mobile

Computing

Internet

Data Services

History
1947 –
1973 –
1991 –

Telecoms

Mobile

Computing

Internet

Data Services

New Business Leaders

Telecoms

Mobile

Computing

Internet

Data Services

History
1941 -

Telecoms

Mobile

Computing

Internet

Data Services

History
1962 –
1995 –

Telecoms

Mobile

Computing

Internet

Data Services

Niche?

AT&T Voda- Apple Cisco
fone
Telecoms ✓
Mobile ✓
Computing ✓
Internet ✓

Foundations Ready!

Internet
Protocols

Server & Personal
Computers

Mobile
Infrastructure &
Devices

Telecoms
Infrastructure

History
1988 - WAIS
$

Gopher
$
Telecoms

Mobile

Computing

Internet Web
Data Services

History
1988 -

Telecoms

Mobile

Computing

Internet

Data Services

Data Services Only?

Google Face- AOL Yahoo Amazon
book

Telecoms

Mobile

Computing

Internet

Data Services ✓ ✓ ✓ ✓ ✓

Mobile or PC?

WiFi / Fixed Internet
Browser
Apps
Multimedia

Dial-Up Internet
WML Browser

Mobile or PC?

WiFi / Fixed Internet
Browser
Apps
Multimedia

Camera
2G/3G/4G Internet
WiFi / Fixed Internet Maps
Browser GPS
Apps Accelerometer
Multimedia Compass
Gesture Support
Voice

What is Mobile First?

“Mobile first is a product strategy that considers
portable devices, namely smart-phones and
tablets, as a primary deployment platform.”

David DeWolf

Designing for Mobile First

JSON Data Device APIs Native Code HTML5

OAUTH Navigation Caching Sharing

Why Mobile First?
Biggest Market

Richest Experience

Technically Complex

Mobile First NOT Mobile Only

Where Are The Mobile New Business
Leaders?

The document discusses the rapid growth of the mobile consumer market driven by advances in mobile technology including improved processing power, user interfaces, form factors and lower prices that have enabled billions of users worldwide to access communications, entertainment and other applications anywhere through their mobile devices. It outlines how mobile internet and smartphones like the iPhone have transformed how people communicate through social networks, applications and user-generated content. The mobile market is expected to continue expanding rapidly as consumers demand more personalized content and services available on the go.

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Mobile First

1. Getting to ‘Mobile First’ Tracing technology to a mobile strategy

2. Ed Moore

3. Foundations Telecoms Mobile Computing Internet Data Services

4. History 1876 - Telecoms Mobile Computing Internet Data Services

5. Business Creation Telecoms Mobile Computing Internet Data Services

6. History 1947 – 1973 – 1991 – Telecoms Mobile Computing Internet Data Services

7. New Business Leaders Telecoms Mobile Computing Internet Data Services

8. History 1941 - Telecoms Mobile Computing Internet Data Services

9. New Business Leaders Telecoms Mobile Computing Internet Data Services

10. History 1962 – 1995 – Telecoms Mobile Computing Internet Data Services

11. New Business Leaders Telecoms Mobile Computing Internet Data Services

12. Niche? AT&T Voda- Apple Cisco fone Telecoms ✓ Mobile ✓ Computing ✓ Internet ✓

13. Niche? AT&T Voda- Apple Cisco fone Telecoms ✓ ✓ ✓ Mobile ✓ ✓ ✓ ✓ Computing ✓ ✓ ✓ Internet ✓ ✓ ✓ ✓

14. Foundations Ready! Internet Protocols Server & Personal Computers Mobile Infrastructure & Devices Telecoms Infrastructure

15. History 1988 - WAIS $ Gopher $ Telecoms Mobile Computing Internet Web Data Services

16. History 1988 - Telecoms Mobile Computing Internet Data Services

17. New Business Leaders Telecoms Mobile Computing Internet Data Services

18. Data Services Only? Google Face- AOL Yahoo Amazon book Telecoms Mobile Computing Internet Data Services ✓ ✓ ✓ ✓ ✓

19. Data Services Only? Google Face- AOL Yahoo Amazon book Telecoms ✓ ✓ Mobile ✓ ✓ ✓ ✓ Computing ✓ ✓ Internet ✓ ✓ Data Services ✓ ✓ ✓ ✓ ✓

20. Mobile or PC? WiFi / Fixed Internet Browser Apps Multimedia Dial-Up Internet WML Browser

21. Mobile Data Pogo (Dec 01)

22. Mobile Data Apple iPhone (Jun 07)

23. Mobile or PC? WiFi / Fixed Internet Browser Apps Multimedia Camera 2G/3G/4G Internet WiFi / Fixed Internet Maps Browser GPS Apps Accelerometer Multimedia Compass Gesture Support Voice

24. Mobile or PC?

25. What is Mobile First? “Mobile first is a product strategy that considers portable devices, namely smart-phones and tablets, as a primary deployment platform.” David DeWolf

26. Designing for Mobile First JSON Data Device APIs Native Code HTML5 OAUTH Navigation Caching Sharing

27. Responsive Web Design

28. Who is Mobile First?

29. Apple

30. Google

31. Amazon eBay

32. Microsoft?

33. Argos?

34. Not Mobile First

35. Mobile First = Success?

36. Why Mobile First? Biggest Market Richest Experience Technically Complex Mobile First NOT Mobile Only Where Are The Mobile New Business Leaders?

37. Thank You Ed Moore

Editor's Notes

Smartphone Experience.Development of the smartphone. 4 revolutionary handsets that initiated the marketHow and when is it evolving? Mobile Internet = 1999 A lot in early days!Who’s innovating & Why Players Ecosystem What are you building?Investing Where to invest & whyWhat is still to do?
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The first complete package.
Why? First attempt at a true web experience.Launched December 2001UK onlyCircuit Switched DataFull Web MP3 PlayerExtend memoryFlash GameseMailFirst phone from outside the mobile community!
Why? The first complete package.
Why? The first complete package.
Why? The first complete package.
Mobile Internet only STARTED in 1999.12 years old? Smartphones 75% complete by 2002Complete by 2007?What happening now?
Be realisticThe major players are HUGE, you can’t compete directly from a standing start.Market is vast, scale to take it all on? Get KnownAny sort of awareness & revenue means scaling can be rapid.Bit like being top of the apps!Mobile OnlyServices on platforms now multi-platform or incidental.Eco- SystemInvested in FacebookInvested in Twitter People hang off them, they don’t hang off someone else.

Mobile First

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Editor's Notes