Dennis Yu is the Chief Technology Officer of BlitzMetrics, a social media analytics company. Over the past 4 years, he has helped the company develop an advertising platform that optimizes various online marketing campaigns. Dennis is also an internationally recognized expert in Facebook marketing, and has helped numerous brands and companies maximize their online leads and revenue through Facebook. The interview discusses how Facebook marketing has evolved from a focus on likes and engagement to prioritizing real-world conversions and integrating with other marketing channels. Dennis provides advice for small businesses on setting goals, producing engaging content, and being patient with success on social media platforms.