Hunter Boyle shares "Why Your Content Strategy Isn't Epic Enough (And How To Fix It) at the BOLO 2013 Conference.

1. Strategy Isn’t
Epic Enough
(And How To Fix It)
(And How To Fix It)
(And How To Fix It)
Hunter Boyle
@hunterboyle ~ @aweber

2. @hunterboyle | #BOLO2013
Ceci n’est pas une chat

3. REHASH
@hunterboyle | #BOLO2013
or REBOOT

4. @hunterboyle | #BOLO2013

5. @hunterboyle | #BOLO2013

6. Look for what’s
MISSING
@hunterboyle | #BOLO2013
Don’t stop at what’s
WORKING

7. INFORM
@hunterboyle | #BOLO2013
and INSPIRE

8. @hunterboyle | #BOLO2013

9. @hunterboyle | #BOLO2013

10. ASK the right audience;
Start with WIIFM
Start with WIIFM
@hunterboyle | #BOLO2013
Source: PivotCon (bit.ly/pivot-gap)

11. US
@hunterboyle | #BOLO2013
plus THEM

12. @hunterboyle | #BOLO2013

13. @hunterboyle | #BOLO2013

14. Get them
INVOLVED
@hunterboyle | #BOLO2013
Put their needs
FIRST

15. STAY INSPIRED
@hunterboyle / hunterb@aweber.com
bit.ly/hb-bolo2013