From BOLO 2013 3P Track presentation by Dan Zelikman. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
How to Perfectly Brand your Next Unicorn StartupManish Kumar
In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
How to Perfectly Brand your Next Unicorn StartupManish Kumar
In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
LaMetric. Leadership principles on the way to the successful product company Nazar Bilous
Leadership principles which laid the foundation during creating the product direction of Lemberg Solutions service company and inventing of the Kickstarter and Red Dot Winner – LaMetric TIME. It will be interesting to people with service background who would like to move into product development and seek for best practices in creating the team who reaches results
What Sucks About Product Management by Salesforce Sr PMProduct School
Main Takeaways:
- Being a PM is a hard job, but there’s ways to navigate.
- Building relationships is crucial to getting into product and staying there.
- Determine if the bad parts outweigh the good parts before you switch to Product.
'Clients are from Mars. Creatives are from Venus.'
What you will learn is how to get to better client, agency relationships.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This is not from Comet LTD as they don't exist. It is also nothing to do with Deloitte the Administrators.. This is what Comet give you that other can't. This is from Nige
21 ноября Боб Дорф - всемирно известный предприниматель, гуру Силиконовой долины и соавтор бестселлера "Стартап: настольная книга основателя", переведенного на 19 языков мира, - провел семинар-практикум в Инновационном центре "Сколково". Он рассказал о методологии «развития клиента» и о том, как создать новую компанию и продукт и успешно вывести его на рынок. Сам Боб Дорф уже вывел 7 компаний на IPO, а свой первый бизнес начал в возрасте 12 лет.
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Success in Digital Marketing: Dealing with root causes of failureMarc Minor
Lecture given to MBA students at UNC Chapel Hill in 2014. What does it mean to succeed in digital and how to avoid industry traps. Also, why does digital marketing fail even when we think it succeeds.
Generously invited by the wonderful Professor JoAnn Sciarrino - http://www.jomc.unc.edu/directory/faculty/joann-sciarrino
LaMetric. Leadership principles on the way to the successful product company Nazar Bilous
Leadership principles which laid the foundation during creating the product direction of Lemberg Solutions service company and inventing of the Kickstarter and Red Dot Winner – LaMetric TIME. It will be interesting to people with service background who would like to move into product development and seek for best practices in creating the team who reaches results
What Sucks About Product Management by Salesforce Sr PMProduct School
Main Takeaways:
- Being a PM is a hard job, but there’s ways to navigate.
- Building relationships is crucial to getting into product and staying there.
- Determine if the bad parts outweigh the good parts before you switch to Product.
'Clients are from Mars. Creatives are from Venus.'
What you will learn is how to get to better client, agency relationships.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This is not from Comet LTD as they don't exist. It is also nothing to do with Deloitte the Administrators.. This is what Comet give you that other can't. This is from Nige
21 ноября Боб Дорф - всемирно известный предприниматель, гуру Силиконовой долины и соавтор бестселлера "Стартап: настольная книга основателя", переведенного на 19 языков мира, - провел семинар-практикум в Инновационном центре "Сколково". Он рассказал о методологии «развития клиента» и о том, как создать новую компанию и продукт и успешно вывести его на рынок. Сам Боб Дорф уже вывел 7 компаний на IPO, а свой первый бизнес начал в возрасте 12 лет.
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Success in Digital Marketing: Dealing with root causes of failureMarc Minor
Lecture given to MBA students at UNC Chapel Hill in 2014. What does it mean to succeed in digital and how to avoid industry traps. Also, why does digital marketing fail even when we think it succeeds.
Generously invited by the wonderful Professor JoAnn Sciarrino - http://www.jomc.unc.edu/directory/faculty/joann-sciarrino
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
Before you launch your idea test it and see if there is initial interest. This presentation will help you to test your idea and refine it before you launch. Lets make your idea more successful.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Similar to BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentality to Everything. (20)
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentality to Everything.
1. is the juice worth the squeeze?
@danzelikman #BOLO2013
applying startup mentality to everything
2.
3. who is this guy?
• 5 years in sales
• 2 years in media planning
• 3 years in agency life
• 2 years in a bootstrapped journalism
startup
• 2 years working with a variety of startups
• = like, 100 years of experience
4. why startups?
• driven by impact, product, team
• lean, focused, make mistakes fast
• agile, versatile, many, many, many hats
• everyone’s on the same page
• team members feel accountable to each
other
• always on the clock
• (revenue yes, but not first)
5. problem statements
• why so much attrition?
– what are they trying to fix?
• agencies and clients, not aligned in goals
– invest in your clients, think long-term
sustainable scale
• too many long meetings, no action steps
– put an ipad timer in plain view, be strict
6. mo’ problem statements
• slave to email, reactive vs. proactive
– google hangouts, chat, groupme, yammer, kill
recurring company emails, quality > quantity
• slave to process, creativity suffers
– be agile, bust down the door
• teams too segmented, challenges in
execution
– smaller teams, better chemistry
7. are we effective?
• effective > efficient
• quality > quantity
• is the juice worth the squeeze?
• what does success look like?
• identifying and communicating goals, with
road maps to get there
• measure your metrics
• test, iterate, improve (nothing is finished)
9. what clients really want
• new customers
• customers with a great first experience
• to keep those customers happy (new ones
cost more)
• happy customers to talk about their
experience to new customers
• to grow revenue
10. new people
• (make sure your product is ready)
• high volume channels
• low cost channels
• best performing channels
• seo, ppc, facebook, twitter, instagram,
pinterest, reddit, youtube, yelp, articles,
contests, biz dev, ads, commercials,
conferences, email, affiliate marketing,
billboards, etc.
• cost per new person
11. happy first experience
• define it, it can be anything
• a click, a buy, a form fill out
• how long they engaged with the
product/campaign/thing
• a/b tests, optimizely
• heat maps, crazy egg
• the basics, google, adobe, chart beat
12. keep them happy (coming back)
• keeping customers (or team members) is
less expensive than getting new ones
• not good, great customer service
• email cycles (+3 +7 +30 days)
• genuine human storytelling (blogs)
• zappos them
• spend money on customers > marketing
13. happy customers = evangelists
• if the product/experience rocks
• (and) if the customer service rocks
• (and) you stay competitive (pricing)
• (then) your happy customers should use
the interwebs to get new customers for
you
• (and) that rocks
14. revenue
• what products make the most?
• what products are in the long tail?
• how are the approaches different?
• which is the current focus?
• (because) the targets are different
15.
16. a few more tips
• 80/20 rule
• less is more – minimalism
• too many chefs, assign decision makers
• don’t use, “because instagram”
• putting out fires sucks, be proactive
• ideas can come from anyone
• don’t deliver static products
• complacency sucks
• we’re not curing cancer, have fun
17. getting started
• start a movement, it takes two
• don’t try to convince everyone at once
• find your crew, define goals, refine them
• be ready to be rejected
• present your vision in a way where they
can’t say no
• how do we eat an elephant?
– one bite at a time
18. products I love (right now)
• blue apron
• *helloflo
• southwest
• phonebloks
• mercedes + casey neistat
• thunderclap
* I don’t personally use this one, yet