Prada's target audiences are high-income individuals aged 35-50 with outstanding artistic tastes who are interested in innovative, luxury goods. The document recommends using social media, internet marketing, and a mobile strategy to enhance loyalty among current customers and attract new customers. Specifically, it suggests creating social media content tailored for different platforms, blogging to provide in-depth stories, using search engine optimization on relevant keywords, and developing a mobile app for easy access to brand information and news. Key performance metrics include social media engagement, website traffic from posts, mobile app usage, and sales. The annual digital marketing budget is proposed to be allocated across these various channels.