The document summarizes Prada's Spring 2014 pop-up shop concept. Key details include: - The shop walls would feature large murals inspired by those commissioned for the Spring 2014 fashion show, depicting themes of femininity, representation, power, and multiplicity. - The layout would immerse visitors in the artwork and themes of the collection using architectural elements like beams, modular displays, and tension fabrics displaying additional murals. - Two contrasting window displays were proposed - one depicting relaxed men on vacation to mirror the dreamy male fashion show, and the other with powerful images of working women climbing staircases to match the female collection's message of feminism and struggle.

1. SPRING
2014 POP UP SHOP

2. PRADA, a group, a brand, a designerPRADA, a group, a brand, a designer
A GROUP, quality, re-invention, innovation
The PRADA Group is one of the world’s leaders in the
design, production and distribution of luxury handbags,
leather goods, footwear, ready-to-wear apparel, accesso-
ries, eye wear and fragrances. The Group owns some of
the most prestigious international brands: Prada, Miu Miu,
Car Shoe and Church’s.
The Group operates in 70 countries through 388 directly
operated stores, 30 franchise stores and a network of
selected high-end multi-brand stores and luxury depart-
ment stores.
Prada’s distinctive features and prestige derive from its
particular industrial process management which allows
the Group to offer its customers products of unequalled
quality, creativity and exclusivity.
A focus on quality permeates every aspect of the Group’s
business. The individual heritage and identity of each
brand is rigorously defended with the Group’s designers
and craftsmen being constantly challenged to keep tradi-
tion alive through a continuous process of re-invention
and innovation. Each step of the process, both inside and
outside the company, is carefully monitored in order to
guarantee uncompromising quality.
The result is an exclusive relationship between each cus-
tomer and the PRADA Group brands, its products, its
communications and its stores. This is why customers
recognize in Prada’s products a personal and important
part of their desire for self-expression and communication
with the world around them.
A BRAND, distinctive originality
The Prada brand was created in 1913 by Mr. Mario Prada
and has since become one of the most prestigious and
widely-recognized brands in the fashion and luxury goods
industries. The brand’s iconic trademarks, which are read-
ily recognized around the world, incorporate the Savoy
coat of arms and Savoy figure-of-eight knot, reflecting its
heritage as an official supplier to the former Royal family
of Italy.
Introduced in the 1980s, Prada’s famous black nylon bag
with the signature triangle logo has been an enduring
classic, with both the nylon bag and the logo becoming
icons in the brand’s history.
Prada brand represents the best of Italian culture and
tradition, sophisticated style and uncompromising quality,
and as one of the most innovative fashion brands we are
capable of re-defining “the norm” and setting new trends.
The Prada brand’s distinctive originality is built on its
unique approach to style, craftsmanship and constant
innovation in materials and designs, as they unceasingly
exert creativity in the development of fashionable designs,
sophisticated fabrics and innovative production tech-
niques.
At the heart of the evolution of fashion, Prada has been a
sophisticated interpreter of its times and a forerunner of
style and trends. The Prada brand targets an international
customer base that is modern, sophisticated, attuned to
stylistic innovations, and expects craftsmanship of the
highest quality.
A Designer, ahead of its time
Miuccia Prada is a fashion designer by profession, but
she’s also an art curator, film producer, fledgling architect,
conflicted feminist, avid consumer and unreconstructed
socialist. Meet the modern woman.
Famed fashion designer Miuccia Prada was born Maria
Bianchi Prada on May 10, 1949, in Milan, Italy. She was
the youngest granddaughter of Mario Prada, an unlikely
inheritor of her family’s business. A former member of the
Italian Communist Party, Prada attended the University of
Milan, where she made a name for herself as an ardent
feminist and earned a Ph.D. in political science.
Prada began gaining popularity in 1985, when she un-
veiled a series of black nylon handbags with understated
labelling—a stark contrast to the logo heavy clothes that
dominated the fashion world at the time. Four years later,
Prada, who has no formal fashion training, introduced
a line of ready-to-wear women’s clothes that she called
“uniforms for the slightly disenfranchised.” Critics and
consumers ate it up, and by 2002, it was reported that
Prada had annual revenues of more than $1.9 billion.
Much of what set Prada apart from the rest of the fashion
world is her seeming disregard for the fashion industry.
Prada has always blazed her own trail and demonstrated
a fearlessness in trying new styles. Her experimentation
once included a raincoat that was transparent until it be-
came wet, at which point it turned opaque.
In 2010, Prada received the McKim Medal Laureate for
her collections, are completely an expression of herself.

3. PRADA, spring 2014 collectionPRADA, spring 2014 collection

4. PRADA, a spring 2014 pop-up conceptPRADA, a spring 2014 pop-up concept
Prada SS 2014 Design Directive
The Prada Spring 2014 collection was commissioned
after a global research in conjunction with 2×4 design
firm.
The brand’s latest creative collaboration named “In The
Heart of Multitude” Prada invited muralists Miles “El Mac”
Gregor, Mesa, Gabriel Specter, Stinkfish, and illustrators
Jeanne Detallante and Pierre Mornet to paint the walls
where the fashion show took place.
The murals and illustrations did a wonderful job of setting
the mood for the runway show and created an ideal
background for all of the colours displayed throughout the
2014 Spring/Summer women’s collection.
The murals themes were of:
-FEMININITY
-REPRESENTATION
-POWER
- MULTIPLICITY
Muccia Prada Vision
In many ways this project contradicts the prevailing
cultural condition where everyone is somewhere else,
connecting through social media. By insisting on real
paintings instead of digital reproductions, Miuccia Prada
is fostering the creative energy that can only happen
when everyone is physically working together in one
space”.
Prada’s employed the artists to communicate her vision
of the new power woman. “I saw them as strong, visible
fighters. We need to be fighters in general. There is this
debate about women again, and I want to interpret it. My
instrument is fashion. I use my instrument to be bold. I
had this idea that if you wear clothes so exaggerated and
out there, people will look, and then they will listen.” She
laughed. “It’s a sort of trick.” Then the designer added, “I
want to be nasty.”
A Spring Pop-Up Concept
Having growing up in Detroit, the first mural I had seen
was Diego Rivera’s cycle called “The Detroit Industry”.
The fresco is a tribute to the city’s manufacturing base
and labour force of the 1930s.
The mural cycle begins on the east wall, where Rivera
uses the image of a baby growing in the bulb of a plant to
remind us that all human endeavour is rooted in the earth.
The women on each side are fertility figures holding fruits,
vegetables, and grains grown in Michigan
I will never forget standing in that space, surrounded by
the grandeur the artist created in this vast space.
My vision for this Pop-up shop is to use the art of the
Muralists, large and powerful as a background canvas.
I want people to feel, walking through, as I did and as
Prada intended, immersed by the new power women,
gripping the emotions of representation, power, feminism
and multiplicity.
A I stood in that space where Rivera painted his cycle, the
sun shinning down through those enormous steal beams
that held the massive architecture evoked within me very
similar feeling that Prada intended for this collection.
My concept is to juxtapose the feeling of massive raw
beams against the imagery of the murals. While Prada,
very often, an innovator ahead of her time, guides my
inspiration to be drawn to futuristic massive structures
with feminine lines.

5. PRADA, Inspiration BoardPRADA, Inspiration Board

6. PRADA sp ‘14 pop-upPRADA sp ‘14 pop-up
A Prada SS 2014 Pop-Up Concept
Layout Details:
-Octawall system holding 2 large prints replicas of the
Prada SS 2014 mural collection
-A cash wrap solution with a museum case, storage
system for shopping bags and 2 register drawers.
-A perimeter wall concept accommodating for hanging
and folded goods as well as mannequin display,
-A swivelling nesting table concept displaying the theme
of the collection
-An artistic architectural design element, incorporating
shelves and slanted hanging racks allowing for the
hanging of tension fabrics of various murals from the
collection or campaign adds which can be interchanged
depending on locatio,
This concept juxtapose the feeling of massive structures
against the imagery of the murals. They are finished with
dark bronze aluminium riveted aluminum, to make them
lightweight while still keeping the same look and feel of
luxury.

7. PRADA, Floor plan layout, layout detailPRADA, Floor plan layout, layout detail
8"3'-6"
6'-0"
1'-5"
1'-0"
4"
1'-4"
8"
7"
2'-11"
1'-3"
1'-5"
63/4"1'-11/2"
Plan View
Camer View 1
Camer View 2
Camer View 3

8. PRADA, Window ConceptsPRADA, Window Concepts
A Spring Pop-Up Window Concept
Muccia Prada has always been a political creature with an
activist impulse in the art world. On the night of the S/S
2014 fashion show, she commissioned those muralists
to inspire women to struggle. She picked up on tribalism
concept for feminism statement with models with graffiti
eyelids and street/sport elements to the collection. The
way the clothes were infected by the murals energized
them as well as the theme song that was playing, made
by Britney Spears “Work, bitch work!” The men show
couldn’t have contrasted more as Miuccia made her
males essentially passive, participants in a dreamy, erotic
revery.
Following after the collection and statement, I have 2
contrasting windows opposite to each other. On the
left, inspired by her man fashion is the backdrop of a
Hawaiian vacation. Men seemingly at rest from work on
steal beams, are slouching and enjoying a break. On the
opposite side, similar elements driving the eye upward are
a series of floating staircases where powerful imagery of
business women hard at work are climbing to the top.
Construction Materials- Men Window
We have all seen men hard at work on skyscrapers
beams but these men are in a reverie where in the
distance you see Hawaii and feel tropical heat. These
men, mind high up in the sky are comfortable and
having a break. As the Prada ensigna made from
metal with rivets, theses beams aren’t made from steal
but lightweight riveted aluminium in brown finish with
terracotta nuances. Attaching them is dark brown leather
cords. The lit fog of the coloured spotlights in orange,
yellow and blue, casted through the Spanish moss
hanging over the beams gives a magical feel or surrealist
day dream. The backdrop, inspired from city scape is
made from stretched fabric over aluminium frames.
Construction Materials- Women Window
These women are not even starring at you, on their way
upwards they are fierce and energetic. The powerful
imagery of the murals of the fashion show is an enticing
backdrop, while they are also in a lucid dream. One
where they are unstoppable, everywhere at once and in
comfortable but business attire with modern briefcase
in hands. The floating staircase is made from riveted
aluminium in a brown finish and has Spanish moss
hanging from it.
Window Inspiration

9. PRADA, Window Concepts ContinuedPRADA, Window Concepts Continued
Men Window Concept Details Women Window Concept Details
Men Look
Women Look
ViewFinder
Overview
Materials

10. 2'-0"
1'-4"
4"
1'-0"
2'-0" 2'-0" 2'-0"
6'-8"
5'-5"
Ø 2 3/8"
PRADA, Fixture 1 Nesting TablesPRADA, Fixture 1 Nesting Tables
ViewFinder
Closed
Side View Front View
Top View
Pivot Point
Open

11. PRADA, Fixture 2 Hanging Rack with shelvingPRADA, Fixture 2 Hanging Rack with shelving
Front View
Back View
Men and Wowen Hanging
Rack With Shelving and
lighting
ViewFinder

12. Front View
Top View
Right View Logistics
Construction Details
Stretched Fabric
Light
PRADA, Hanging Rack DetailsPRADA, Hanging Rack Details
Rubber Pads
Groved insertion Point
Male/Female connection
Slanted Hanging Rack
Brown Leather shelving

13. 6'-0"
1'-4"
9'-91/8"
3'-6"
5'-91/2"
ViewFinder
PRADA, Wall systemPRADA, Wall system
6'-0"
1'-4"
9'-91/8"
3'-6"
5'-91/2"
6'-0"
3'-6"
Front View
Top View
Side View
www.kawneer.com
Modular Wall System
This wall system is comprised of 6 types of units.
3 Units are 6 feet wide and 3 are 3’6” wide.
They either fit the top, center or bottom.
They are made of MDF covered with triagular shape
anodized Dark Bronze riveted aluminum and are light
weight.
They are a connected with 2 in. wide brushed brass rods.
The hanging rods are 1 inch wide.
www.kegworks.com
www.kegworks.comwww.kegworks.com

14. PRADA,Cash WrapPRADA,Cash Wrap
ViewFinder
8"3'-6"
6'-0"
1'-5"
1'-0"
4"
1'-4"
8"
7"
2'-11"
1'-3"
1'-5"
63/4"1'-11/2"
8"3'-6"
1'-5"
1'-0"
4"
1'-4"
8"
7"
2'-11"
1'-3"
1'-5"
63/4"1'-11/2"
Plan View Drawers
Brown leather covered shelving
Bark Bronze iodixed Riveted alumini-
um covering MDF
Glass Case
www.lockandhinge.com

15. PRADA,SignagePRADA,Signage
Red mirrored acrylic letterfront
that is side lit giving off a pale
yellow Glow
Words spell out this
season collection
theme
Power, Femenin-
ity, Multipicity, &
Repesentation
Men / Women Riveted Aluminum Plackard
in different finishes with acrylic lettering
Red Mirror Acrylic
Prints of the murals on Eco Friendly fabric
Logistics Eco-Trapeze® is made from 90%
Recycled Polyester/10% Spandex, making it
an environmental friendly version.
Vendor:
http://www.dazian.com/product-
details/?sku=Eco-Trapeze%C2%AE&variantSk
u=&categoryId=70&subCategoryId=84&catalo
g=Dazian