Interactive marketing presents tons of different opportunities for your brand to get creative with different types of campaigns. No matter what sector you’re working in, you can come up with content and marketing ideas to engage your target audience. Danone, Loterie Nationale, Center Parcs, Carrefour… See all 40 examples! Download this ebook for free here: https://bit.ly/2HuHA5L

1. 40 INTERACTIVE CAMPAIGN IDEAS TO BOOST
YOUR MARKETING AND GENERATE LEADS
Qualifio for brands

2. Discover 40 innovative formats
Engage your digital audiences, generate
new leads and segment your clients thanks
to interactive marketing campaigns

3. 1
Customised form with
data collection
Customisable fields with data
validation features
Opt-ins for your newsletters
Get new Facebook fans
Automatic e-mail generation
Push data to your CRM

4. Photo contest with
community voting
Unlimited hosting space
Photo moderation
Various formats of galleries
Various voting methods
2

5. Video contest with
community voting
Unlimited hosting space
Video moderation
Video encoding
Various formats of galleries
Various voting methods
3

6. Writing contest with
community voting
Text moderation
Various formats of galleries
Various voting methods
4

7. Image-based quiz
Unlimited number of questions
Mobile-optimised
Display scores and winners
Advanced winners’ management
5

8. Video-based
quiz
Display your video and
ask questions
Unlimited number of
questions
Mobile-optimised
Display scores and winners
Advanced winners
management
6

9. Musical blind test
Display audio fragments
Unlimited number of questions
Mobile-optimised
Display scores and winners
7

10. Checklist
Users check propositions and
get a score
Unlimited number of list items
Text or image-based items
Display rating and share
on social media
8

11. Personality
test
Users answer questions and
get a profile
They can share their profile
on social media
Display targeted offers based
on said profile
“Smart” test thanks to
conditional branching options
9

12. Memory game
Users find the matching
pairs of cards
Show your products
Full customisation of cards
(front & back)
Indication of time and
number of clicks
10

13. The Right Price
Users match the items
with their price
Full customisation of cards
(front & back)
Indication of time and
number of clicks
11

14. Voting widget
under an article
Enrich your blog with interactive
experiences
Various voting method
Use text, video, pictures, audio
Automatic graphs with results
12

15. Rating widget
under an article
Use a slider to rate personalities or
your client’s products and services
Automatic graphs with results
Unlimited number of items
13

16. Ranking widget
under an article
Drag and drop ranking
Possibility to add photo, audio
or video elements
Automatic graph with results
14

17. Simple prediction
Predict soccer, tennis, rugby
games results
Promote your sponsoring
actions
Filter winners on exact
scores
15

18. Full tournament
prediction
Predict results for a whole
tournament
Promote your sponsoring actions
Participants can share their
prediction on social media
16

19. Team
composition
Users compose their team
(soccer, cycling etc.)
Promote your sponsoring
actions
Align your content
marketing with the news
They can share it on
social media
17

20. Social Hub
Provide a complete overview
of what people say on social
media around an event
Include Twitter and Instagram
texts and pictures
Automatic, real-time update
18

21. Product
feedback
Users vote for their
favourite product
19

22. Hashtags battle
Vote via a personalised
tweet or Facebook share
Display voting results
in real time
Vote in a widget or
on social media
20

23. Playlists
Users create their playlist
Use .mp3 files or embeds
from Spotify, Soundcloud,
YouTube etc.
21

24. Become a Facebook
fan and receive a
free sample
Include a softgate on your
campaign to generate
new fans & followers
Reward new Facebook fans &
followers with a sample,
for example
22

25. Unique codes
to enter the
campaign
Distribute unique codes
in store or insert those on
your products
Ask participants to enter
this code to access the
campaign
23

26. Unique
discount codes
for participants
or winners
Upload or generate a list of
unique discount coupons
Distribute those to winners (via
instant wins) or all participants
24

27. Add branded
elements to
uploaded pictures
Participants add your graphic
elements of choice (logo,
stickers, customised frames) to
their pictures
Customised pictures can be
shared on social media
25

28. Personalised message
for a friend
Participants send a
text, picture, discount
coupon, or special
invitation via e-mail
to the person
of their choice
26

29. Product
battle
Create battles between
different products
Can also be done in
a sponsored editorial
format (soccer players,
celebrities, etc.)
27

30. Guess the word
Participants guess a word,
a name, a brand... in the least
possible clicks
Use multimedia tips
(image, video, audio etc.)
28

31. Advent
calendar
Display a calendar for any
type of event
Each day, a case
automatically opens to
display a promo, a quiz, a
video or any other type of
exclusive content
29

32. Quiz with
cumulative points
Allow users to play every day
They accumulate points
Increase loyalty and encourage
comebacks
30

33. A jackpot game
Anonymous or identified
Participants immediately find
out whether they won
Published on your Facebook
Page, your website, your
mobile app, or on a responsive
dedicated minisite
Share the campaign on social
media
31

34. A gift guide
Help your audience find the
perfect gift
“Smart” guide thanks to
conditional branching options
Unlimited number of questions
of different types: multiple
choice, checkboxes, answers in
the button, clickable images…
Integrate call-to-action to
your online shop based
on the profile
32

35. Find the
difference
Highlight your products
Participants find the difference
as quickly as possible
May be coupled with a final
draw
33

36. The hidden
object
Users retrieve a hidden element
in an image as quickly as possible
Unlimited number of questions
Highlight your products
Anonymous or identified
34

37. Participants need to guess
who’s behind a mysterious
image
Response field with text
matching feature and input
mask
Add new hints based on
a strict schedule set in
advance
Individual or collective
limitation of the number of
participations
Guess Who?
35

38. Shell game
Customization of the visual
elements
Random result, changes for each
player and each new game
Viral and addictive mechanism
Possibility to add a subsidiary
question
36

39. A rebus
Your coded message using
numbers, images, letters...
Various question types:
interactive keyboard
with instant verification,
multiple choice, open
question, etc.
37

40. A Twitter
Live Ranking
Monitor all Twitter
conversations around an
event, a hashtag, a person
Follow multiple hashtags
and mentions at the same
time
High customisation of the
ranking look and feel
38

41. A photo album
Simple gallery or with
a voting module
Share the pictures
on social media
Customisation of the
gallery design
Unlimited hosting space
39

42. Swiper
campaigns
Quiz, personality test or poll
in a Tinder-like swiper format
Users swipe to answer the
questions
Full customisation of the
swiper
Particularly suitable for
mobile environment
40

43. Features
Full customisation of the look and feel based on
your graphic chart
Statistics and results available in real time and
exportable
Custom identification forms
Custom integration with your favourite tools
(CRM, DMP, SSO, emailing…)
Opt-ins, Facebook Likes or Twitter followers
collection
Automatic e-mail to all participants (optional)

44. Many European brands
chose Qualifio
And many more