Content Marketing Lunch n Learn w/ Nxtbook Media
•Download as PPTX, PDF•
0 likes•223 views
Marketers must keep sales pipelines full by keeping prospects engaged with a brand over longer B2B sales cycles using multiple touchpoints like email and campaign nurture programs. Content at the consideration stage should focus on a product's value proposition and how it solves customer needs, using materials like data sheets, information on features and benefits, demo videos, and brochures. Regular tracking of key metrics like pipeline growth is important for marketers to confirm marketing activities are contributing to sales.
Report
Share
Report
Share
Recommended
Holden Campaign Pitch Presentation Slideshow
Marketing Solutions analyzed the "We're Here to Stay" campaign of an unnamed company. They identified issues with the timing of the campaign after production ceased in Australia, mixed messages to consumers, and an ineffective brand positioning. Strategies proposed included directing messages to specific markets, changing the campaign concept to focus on quality, price and variety, repositioning the brand, and executing messages positively. Communication tools recommended were television, newsprint, YouTube and Facebook to engage consumers and build brand relationships.
Messaging that hits the mark (with PBS)
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
Mc presentation christy saida jess and hua
The document discusses improvements to the Joyville chocolate brand's marketing campaign. It recommends strengthening the campaign's messaging to more clearly communicate the consumer benefits of the product and ensure consistent messaging across all communication tools. It suggests using emotional appeals focusing on moments of joy for consumers and educating them on their role in the Joyville brand. The document also proposes introducing point-of-purchase advertising materials to influence buying behavior and developing a new tagline to reinforce the positive emotions consumers get from eating the chocolate.
Mc presentation christy saida jess and hua
The document outlines a marketing campaign for the Joyville chocolate brand. It discusses improving unclear messages in the current campaign, effectively communicating the consumer benefits of chocolate consumption, and ensuring consistent messaging across all communication tools. It recommends using emotional appeals highlighting moments of joy for consumers, educating consumers about their role in Joyville, and employing execution techniques across a range of media to influence buying behavior and integrate the Joyville platform with shopping experiences. A new tagline is suggested to reinforce the positive emotions consumers get from chocolate.
Mc presentation christy saida jess and hua
The document outlines a marketing campaign for the Joyville chocolate brand. It discusses aspects of the initial campaign that need improvement like unclear messages and an ineffective tagline. It then provides strategies and execution techniques to address these, such as effectively communicating the consumer benefits of chocolate, ensuring consistent messaging across all communication tools, using emotional appeals to highlight moments of joy for consumers, and introducing point-of-purchase advertising materials. The conclusion recommends collaboratively developing a stronger integrated campaign by implementing these strategies and techniques.
Brewing innovation in a saturated market
Keurig Canada consumer insights analyst Eileen Chen shares how the company maintains its lead in the single-serve coffee market by leveraging customer relationships and giving customers products they truly desire.
failure in Marketing campaign’s
This presentation discusses failure marketing campaigns and how to avoid failures. It provides examples of failed marketing campaigns from KFC, Cartoon Network, and Pepsi. The presentation recommends establishing measurable objectives, selecting the proper communication medium, creating an efficient action plan, understanding target customers, and designing interesting advertisements to convey the message effectively. The conclusion states that identifying and correcting the causes of failed marketing campaigns can lead to successful campaigns.
Mc presentation christy saida jess and hua
The document summarizes the Joyville chocolate marketing campaign and proposes improvements. It discusses creating brand awareness and consumer involvement through personal joyful moments. Aspects that need improvement are unclear messages and an ineffective "10% more joy" tagline. The strategy should effectively communicate the consumer's role and benefits of consuming chocolate using consistent messaging across all communication tools. Execution techniques like emotional appeals, educating consumers, and point-of-purchase materials could influence buying behavior. A new tagline is recommended to reinforce the positive emotions consumers get from chocolate.
Recommended
Holden Campaign Pitch Presentation Slideshow
Marketing Solutions analyzed the "We're Here to Stay" campaign of an unnamed company. They identified issues with the timing of the campaign after production ceased in Australia, mixed messages to consumers, and an ineffective brand positioning. Strategies proposed included directing messages to specific markets, changing the campaign concept to focus on quality, price and variety, repositioning the brand, and executing messages positively. Communication tools recommended were television, newsprint, YouTube and Facebook to engage consumers and build brand relationships.
Messaging that hits the mark (with PBS)
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
Mc presentation christy saida jess and hua
The document discusses improvements to the Joyville chocolate brand's marketing campaign. It recommends strengthening the campaign's messaging to more clearly communicate the consumer benefits of the product and ensure consistent messaging across all communication tools. It suggests using emotional appeals focusing on moments of joy for consumers and educating them on their role in the Joyville brand. The document also proposes introducing point-of-purchase advertising materials to influence buying behavior and developing a new tagline to reinforce the positive emotions consumers get from eating the chocolate.
Mc presentation christy saida jess and hua
The document outlines a marketing campaign for the Joyville chocolate brand. It discusses improving unclear messages in the current campaign, effectively communicating the consumer benefits of chocolate consumption, and ensuring consistent messaging across all communication tools. It recommends using emotional appeals highlighting moments of joy for consumers, educating consumers about their role in Joyville, and employing execution techniques across a range of media to influence buying behavior and integrate the Joyville platform with shopping experiences. A new tagline is suggested to reinforce the positive emotions consumers get from chocolate.
Mc presentation christy saida jess and hua
The document outlines a marketing campaign for the Joyville chocolate brand. It discusses aspects of the initial campaign that need improvement like unclear messages and an ineffective tagline. It then provides strategies and execution techniques to address these, such as effectively communicating the consumer benefits of chocolate, ensuring consistent messaging across all communication tools, using emotional appeals to highlight moments of joy for consumers, and introducing point-of-purchase advertising materials. The conclusion recommends collaboratively developing a stronger integrated campaign by implementing these strategies and techniques.
Brewing innovation in a saturated market
Keurig Canada consumer insights analyst Eileen Chen shares how the company maintains its lead in the single-serve coffee market by leveraging customer relationships and giving customers products they truly desire.
failure in Marketing campaign’s
This presentation discusses failure marketing campaigns and how to avoid failures. It provides examples of failed marketing campaigns from KFC, Cartoon Network, and Pepsi. The presentation recommends establishing measurable objectives, selecting the proper communication medium, creating an efficient action plan, understanding target customers, and designing interesting advertisements to convey the message effectively. The conclusion states that identifying and correcting the causes of failed marketing campaigns can lead to successful campaigns.
Mc presentation christy saida jess and hua
The document summarizes the Joyville chocolate marketing campaign and proposes improvements. It discusses creating brand awareness and consumer involvement through personal joyful moments. Aspects that need improvement are unclear messages and an ineffective "10% more joy" tagline. The strategy should effectively communicate the consumer's role and benefits of consuming chocolate using consistent messaging across all communication tools. Execution techniques like emotional appeals, educating consumers, and point-of-purchase materials could influence buying behavior. A new tagline is recommended to reinforce the positive emotions consumers get from chocolate.
Marketing Communications Pitch - Christy Saida Jess and Hua
The document summarizes the Joyville chocolate marketing campaign and proposes improvements. It discusses creating brand awareness and consumer involvement through personal joyful moments. Aspects that need improvement are unclear messages and an ineffective "10% more joy" tagline. The strategy should effectively communicate the consumer's role and benefits of consuming chocolate using consistent messaging across all communication tools. Execution techniques like emotional appeals, educating consumers, and point-of-purchase materials could influence buying behavior. A new tagline is recommended to reinforce the positive emotions consumers get from chocolate.
Insight that drives sales: How Sun Life Financial leverages insight to create...
Learn how Sun Life Financial used customer intelligence to create targeted marketing messages and saved nearly $1 million in market research costs in the process.
Sean wilson slides bma349 assignment 2
The document outlines three issues with Wilson Advertising's current marketing strategy and proposes revised strategies to address each issue. Issue 1 is a lack of online presence, which the revised strategy aims to address through increased social media use and online promotions. Issue 2 is the failure to use radio or television advertising, so the revised strategy proposes using radio advertisements. Issue 3 is the lack of an effective loyalty program, so the revised strategy suggests promoting special offers through websites and social media to engage customers.
4 ways to segment users and achieve your marketing goals vizury
The document discusses 4 ways to segment users for marketing purposes:
1. Use pre-defined segments that are standard for a particular industry or target common use cases.
2. Create rule-based segments based on specific marketing goals and analytics to target niche audiences.
3. Use machine learning to identify segments that are most likely to engage and convert based on customer data to predict potential buyers.
4. Evaluate marketing hypotheses by running campaigns on specific user segments through discovery to test any hypothesis and use historical data to create new segments.
What are the steps required in developing an advertising program?
Here are the key steps for developing an advertising program in 3 sentences or less:
The five Ms of advertising are mission, money, message, media, and measurement. The mission establishes the advertising objectives like creating brand awareness or persuading purchases. Money determines the budget based on factors like the product's lifecycle and competition. An effective message is generated and creatively executed while complying with legal and social norms. The media choice considers reach, frequency, and impact. Measurement assesses the communication and sales effects to determine how well the ad performed.
Spreading the Message - Leveraging National Campaigns
Sara Van de Grift presented on leveraging national energy efficiency campaigns to spread awareness of ENERGY STAR. National campaigns provide foundations for local programs, unifying messaging, and manufacturer/retailer participation. Examples included Change a Light Change the World, where Wisconsin sold over 1 million CFLs. Piggybacking on national campaigns allows programs to focus efforts, gain more attention and resources, and have greater market impact.
How to set up an Advertising Campaign
The document outlines the steps to set up an advertising campaign:
1. Define campaign goals and target audience. Create buyer personas and test messaging against audiences.
2. Select advertising venues like Facebook and Google AdWords that allow reaching the target demographic.
3. Design ads tailored to each advertising platform and A/B test content, copy, and calls-to-action.
4. Execute the campaign and closely monitor metrics like spend, time, and results to identify high-performing ads.
5. Optimize the campaign over time by expanding successful ads, testing new creative elements, and refining audiences.
Advanced Fashion: Standard and Promotion by s. manohari
Fashion Promotion
Purposes of Fashion Promotion:
Inform: Create awareness
Persuade: Convince customers of benefits of the product
Remind: Reinforces where products are available
Promotion Levels
Consumer Promotion:
Directly to consumers
On a national level
By textile and manufacturing firms
Preselling to consumers (so they ask for it)
Trade Promotion:
Aimed within the industry
Stresses performance of the product
Can involve conventions and trade shows
Retail Promotion
By a store to it’s customers
Usually on a local level
Centered around seasons and traditional buying patterns.
Fashion Promotion
Part of the Marketing Mix: Place, Product, Price, Promotion
Promotional mix: the combination of all types of persuasive communication used by an organization to market itself and influence sales.
Promotion mix for fashion companies: advertising, public relations and publicity, visual merchandising, and special events
Product life cycle
The document outlines four stages in a product lifecycle: introduction, growth, maturity, and decline. It describes the sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies for each stage.
Saida matthew’s
Saida's Marketing communication agency is launching the "Love more than one campaign" to build brand awareness for Tim Tam treat packs. The summary seeks to improve the TV commercial production quality, effectively communicate the consumer benefits of Tim Tams, and ensure consistent messaging across all communication tools. Emotional appeals will be used to educate consumers about their role in the "Love more than one" campaign and influence purchase behavior. Point-of-purchase materials and a new TV ad reinforcing the positive emotions from chocolate can also potentially influence buying behavior by integrating the campaign messaging into the consumer shopping experience.
AMC presentation
Contact me if you need to download the document
Email: Morteza.javadinia@gmail.com
LinkedIn: http://ch.linkedin.com/in/mortezajavadinia/
Build Trust in the Market with a Brand Advocacy Program
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Lesson 5
This document discusses food advertising and marketing strategies and their impact on consumer purchases. It notes that food companies use various strategies to influence what people buy. Understanding these strategies helps people make informed choices as consumers. Some common marketing techniques discussed are the use of images, text, and nutrition claims on food packaging as well as placement of foods in grocery stores.
What are the guidelines for effective brand building events and experiences?
The document discusses guidelines for effective brand-building through events and experiences. It notes that events and experiences provide a more engaging way for consumers to interact with brands through indirect marketing. Sponsoring events allows companies to gain wider exposure for their brands and influence consumer attitudes. When choosing events to sponsor, companies should select events that meet their marketing objectives and target the appropriate audience. Designing an effective sponsorship program and measuring the impact of sponsorship activities are also important considerations for major sponsorship decisions.
The Consideration Gap
The document discusses strategies for closing the consideration gap in consumer marketing. It outlines a typical consumer purchase funnel with stages of awareness, consideration, and purchase. It notes that while awareness of hard drive brands may be high, consideration is much lower, creating a "consideration gap". The document proposes using educational and engagement strategies through higher impact media placements to increase consideration and close this gap, in order to help more consumers progress to the purchase stage of the funnel.
Advertising
The document defines advertisement as "Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor." It lists the key features of advertisements as mass communication, persuasiveness, being a paid form of communication with an identified sponsor, and involving a non-personal presentation to affectively promote goods. The document also outlines different types of advertising and methods for allocating advertising budgets and selecting appropriate advertising media.
Social Media Case Study: Facebook Ads for a Hobbies & Leisure Campaign
- The client ran Facebook ads to promote their online platform advocating for mental health awareness and increase member registrations and content submissions.
- Initial findings showed the client lacked branding guidelines and personality for their social media posts. Two interest audiences were created around social media usage and mental/emotional care.
- The campaign used brand awareness, page likes, post engagement and website traffic ads targeting multiple Asian countries. Remarketing ads were added after collecting website visitor data.
- Through optimizing ad targeting and placements, the campaign's click-through rate exceeded industry benchmarks and cost per click was significantly below average. Results showed the ads spent less and delivered more engagement over the course of the campaign.
Hilary Goldman
The document discusses federal funding for educational technology programs. It provides the funding history for the Enhancing Education Through Technology (EETT) Program from 2004 to the present. For fiscal year 2007, the Administration's budget eliminated funding for EETT while the House bill also eliminated it, but the Senate bill level funded EETT at $272 million. It encourages advocacy efforts to influence education technology funding outcomes and provides an advocacy timeline and strategies for getting involved.
Idem17_Presentation_Group5
The project aims to connect the mountain of Eisenerz with a website about saving the industrialized region through the use of QR codes. A large QR code would be projected onto the terraced mountain surface visible from a distance. Taking a photo of the code from a designated viewing point would connect users to the website. A steel structure with a printed QR code window was built to demonstrate this, and transparent cards with the code and viewing point coordinates were created to allow ongoing access to the website.
Open Access, E Resources In The Networked Web 2.0
Presentation of my talk at International Scientific Conference, University of Belgrade, 25-27 Sept. 2008
Social Media for Businesses
El documento habla sobre los beneficios de las redes sociales como la creación de comunidades, la propagación de comentarios positivos y negativos sobre marcas y productos, y la retroalimentación de los consumidores. También menciona la importancia de definir claros objetivos como educar, escuchar a los consumidores y desarrollar conversaciones, y sugiere leer más sobre el tema de la gestión de comunidades en redes sociales.
More Related Content
What's hot
Marketing Communications Pitch - Christy Saida Jess and Hua
The document summarizes the Joyville chocolate marketing campaign and proposes improvements. It discusses creating brand awareness and consumer involvement through personal joyful moments. Aspects that need improvement are unclear messages and an ineffective "10% more joy" tagline. The strategy should effectively communicate the consumer's role and benefits of consuming chocolate using consistent messaging across all communication tools. Execution techniques like emotional appeals, educating consumers, and point-of-purchase materials could influence buying behavior. A new tagline is recommended to reinforce the positive emotions consumers get from chocolate.
Insight that drives sales: How Sun Life Financial leverages insight to create...
Learn how Sun Life Financial used customer intelligence to create targeted marketing messages and saved nearly $1 million in market research costs in the process.
Sean wilson slides bma349 assignment 2
The document outlines three issues with Wilson Advertising's current marketing strategy and proposes revised strategies to address each issue. Issue 1 is a lack of online presence, which the revised strategy aims to address through increased social media use and online promotions. Issue 2 is the failure to use radio or television advertising, so the revised strategy proposes using radio advertisements. Issue 3 is the lack of an effective loyalty program, so the revised strategy suggests promoting special offers through websites and social media to engage customers.
4 ways to segment users and achieve your marketing goals vizury
The document discusses 4 ways to segment users for marketing purposes:
1. Use pre-defined segments that are standard for a particular industry or target common use cases.
2. Create rule-based segments based on specific marketing goals and analytics to target niche audiences.
3. Use machine learning to identify segments that are most likely to engage and convert based on customer data to predict potential buyers.
4. Evaluate marketing hypotheses by running campaigns on specific user segments through discovery to test any hypothesis and use historical data to create new segments.
What are the steps required in developing an advertising program?
Here are the key steps for developing an advertising program in 3 sentences or less:
The five Ms of advertising are mission, money, message, media, and measurement. The mission establishes the advertising objectives like creating brand awareness or persuading purchases. Money determines the budget based on factors like the product's lifecycle and competition. An effective message is generated and creatively executed while complying with legal and social norms. The media choice considers reach, frequency, and impact. Measurement assesses the communication and sales effects to determine how well the ad performed.
Spreading the Message - Leveraging National Campaigns
Sara Van de Grift presented on leveraging national energy efficiency campaigns to spread awareness of ENERGY STAR. National campaigns provide foundations for local programs, unifying messaging, and manufacturer/retailer participation. Examples included Change a Light Change the World, where Wisconsin sold over 1 million CFLs. Piggybacking on national campaigns allows programs to focus efforts, gain more attention and resources, and have greater market impact.
How to set up an Advertising Campaign
The document outlines the steps to set up an advertising campaign:
1. Define campaign goals and target audience. Create buyer personas and test messaging against audiences.
2. Select advertising venues like Facebook and Google AdWords that allow reaching the target demographic.
3. Design ads tailored to each advertising platform and A/B test content, copy, and calls-to-action.
4. Execute the campaign and closely monitor metrics like spend, time, and results to identify high-performing ads.
5. Optimize the campaign over time by expanding successful ads, testing new creative elements, and refining audiences.
Advanced Fashion: Standard and Promotion by s. manohari
Fashion Promotion
Purposes of Fashion Promotion:
Inform: Create awareness
Persuade: Convince customers of benefits of the product
Remind: Reinforces where products are available
Promotion Levels
Consumer Promotion:
Directly to consumers
On a national level
By textile and manufacturing firms
Preselling to consumers (so they ask for it)
Trade Promotion:
Aimed within the industry
Stresses performance of the product
Can involve conventions and trade shows
Retail Promotion
By a store to it’s customers
Usually on a local level
Centered around seasons and traditional buying patterns.
Fashion Promotion
Part of the Marketing Mix: Place, Product, Price, Promotion
Promotional mix: the combination of all types of persuasive communication used by an organization to market itself and influence sales.
Promotion mix for fashion companies: advertising, public relations and publicity, visual merchandising, and special events
Product life cycle
The document outlines four stages in a product lifecycle: introduction, growth, maturity, and decline. It describes the sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies for each stage.
Saida matthew’s
Saida's Marketing communication agency is launching the "Love more than one campaign" to build brand awareness for Tim Tam treat packs. The summary seeks to improve the TV commercial production quality, effectively communicate the consumer benefits of Tim Tams, and ensure consistent messaging across all communication tools. Emotional appeals will be used to educate consumers about their role in the "Love more than one" campaign and influence purchase behavior. Point-of-purchase materials and a new TV ad reinforcing the positive emotions from chocolate can also potentially influence buying behavior by integrating the campaign messaging into the consumer shopping experience.
AMC presentation
Contact me if you need to download the document
Email: Morteza.javadinia@gmail.com
LinkedIn: http://ch.linkedin.com/in/mortezajavadinia/
Build Trust in the Market with a Brand Advocacy Program
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Lesson 5
This document discusses food advertising and marketing strategies and their impact on consumer purchases. It notes that food companies use various strategies to influence what people buy. Understanding these strategies helps people make informed choices as consumers. Some common marketing techniques discussed are the use of images, text, and nutrition claims on food packaging as well as placement of foods in grocery stores.
What are the guidelines for effective brand building events and experiences?
The document discusses guidelines for effective brand-building through events and experiences. It notes that events and experiences provide a more engaging way for consumers to interact with brands through indirect marketing. Sponsoring events allows companies to gain wider exposure for their brands and influence consumer attitudes. When choosing events to sponsor, companies should select events that meet their marketing objectives and target the appropriate audience. Designing an effective sponsorship program and measuring the impact of sponsorship activities are also important considerations for major sponsorship decisions.
The Consideration Gap
The document discusses strategies for closing the consideration gap in consumer marketing. It outlines a typical consumer purchase funnel with stages of awareness, consideration, and purchase. It notes that while awareness of hard drive brands may be high, consideration is much lower, creating a "consideration gap". The document proposes using educational and engagement strategies through higher impact media placements to increase consideration and close this gap, in order to help more consumers progress to the purchase stage of the funnel.
Advertising
The document defines advertisement as "Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor." It lists the key features of advertisements as mass communication, persuasiveness, being a paid form of communication with an identified sponsor, and involving a non-personal presentation to affectively promote goods. The document also outlines different types of advertising and methods for allocating advertising budgets and selecting appropriate advertising media.
Social Media Case Study: Facebook Ads for a Hobbies & Leisure Campaign
- The client ran Facebook ads to promote their online platform advocating for mental health awareness and increase member registrations and content submissions.
- Initial findings showed the client lacked branding guidelines and personality for their social media posts. Two interest audiences were created around social media usage and mental/emotional care.
- The campaign used brand awareness, page likes, post engagement and website traffic ads targeting multiple Asian countries. Remarketing ads were added after collecting website visitor data.
- Through optimizing ad targeting and placements, the campaign's click-through rate exceeded industry benchmarks and cost per click was significantly below average. Results showed the ads spent less and delivered more engagement over the course of the campaign.
What's hot (17)
Marketing Communications Pitch - Christy Saida Jess and Hua
Marketing Communications Pitch - Christy Saida Jess and Hua
Insight that drives sales: How Sun Life Financial leverages insight to create...
Insight that drives sales: How Sun Life Financial leverages insight to create...
4 ways to segment users and achieve your marketing goals vizury
4 ways to segment users and achieve your marketing goals vizury
What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?
Spreading the Message - Leveraging National Campaigns
Spreading the Message - Leveraging National Campaigns
Advanced Fashion: Standard and Promotion by s. manohari
Advanced Fashion: Standard and Promotion by s. manohari
Build Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy Program
What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?
Social Media Case Study: Facebook Ads for a Hobbies & Leisure Campaign
Social Media Case Study: Facebook Ads for a Hobbies & Leisure Campaign
Viewers also liked
Hilary Goldman
The document discusses federal funding for educational technology programs. It provides the funding history for the Enhancing Education Through Technology (EETT) Program from 2004 to the present. For fiscal year 2007, the Administration's budget eliminated funding for EETT while the House bill also eliminated it, but the Senate bill level funded EETT at $272 million. It encourages advocacy efforts to influence education technology funding outcomes and provides an advocacy timeline and strategies for getting involved.
Idem17_Presentation_Group5
The project aims to connect the mountain of Eisenerz with a website about saving the industrialized region through the use of QR codes. A large QR code would be projected onto the terraced mountain surface visible from a distance. Taking a photo of the code from a designated viewing point would connect users to the website. A steel structure with a printed QR code window was built to demonstrate this, and transparent cards with the code and viewing point coordinates were created to allow ongoing access to the website.
Open Access, E Resources In The Networked Web 2.0
Presentation of my talk at International Scientific Conference, University of Belgrade, 25-27 Sept. 2008
Social Media for Businesses
El documento habla sobre los beneficios de las redes sociales como la creación de comunidades, la propagación de comentarios positivos y negativos sobre marcas y productos, y la retroalimentación de los consumidores. También menciona la importancia de definir claros objetivos como educar, escuchar a los consumidores y desarrollar conversaciones, y sugiere leer más sobre el tema de la gestión de comunidades en redes sociales.
Support_intervention_Green_Connected_Cities_2009
Support d'intervention Green And Connected Cities Stasbour Decembre 2009 Atelier 3
"Usages et comportements dans la ville" Jeudi 10 décembre 2009 14H30
Digital divides are not just about technology: the digital divide as a form o...
Digital divides are not just about technology: the digital divide as a form o...Dr Danica Radovanovic
Slides from the talk at the International conference on Digital Discrimination and Social Networks , 13 and 14 March 2014, Barcelona
http://digitaldiscrimination.eu/conference/Support design fiction la roche
Support de cours intervention design fiction licence medit La roche sur Yon
I 485instr
This document provides instructions for completing Form I-485, the application to register for permanent residence or adjust status in the United States. It outlines 10 categories of people who may be eligible to apply, including those with an immigrant petition or refugee/asylee status. It also lists 10 categories of people who are not eligible, such as those who entered the US illegally or without proper documentation/visas. The instructions provide guidance on filling out the form, such as typing legibly and attaching extra pages if needed.
HANDLING YOUR MEDIA PRESENCE - THINK TANKS AND SOCIAL NETWORKS
Event: Policy Research, Technology, and Advocacy Converge @ the HUB, November 7-8, 2013 – Prague
An interactive workshop where we discussed how think tanks can improve their use of social networks (Twitter, Google +, Facebook, Flickr, Soundcloud, YouTube, Vimeo, Slideshare, Scribd, issuu, etc.) as a communication and collaboration tool for dissemination of information/data, and interaction with their audiences and other institutions.
Rhizomes and Research - Community as an Educational Model
My presentation slides on community as an educational model, VRE and Living Archives as of April 28th.
Learning Networks and Connective Knowledge
The document discusses connective knowledge and learning networks. It makes three main points:
1. Knowledge is distributed, emerging from connections in networks rather than represented in individual minds. Concepts exist across interconnected units rather than in single locations.
2. Learning involves connecting specialized information sources. The ability to see connections between different fields and ideas is important. Nurturing connections facilitates continual learning.
3. Effective networks are decentralized, distributed, and disintermediated. Content and services are disaggregated and dynamic. The network encourages participation and emergence of patterns rather than top-down control.
Small talk in the Digital Age: Making Sense of Phatic Posts
My presentation at the Making Sense of Microposts #MSM2012 ws, at the World Wide Web 2012 conference #WWW2012.
April 16, 2012, Lyon, France.
I 485
This document is an application for permanent residence or adjustment of status (Form I-485). It collects biographic information about the applicant such as name, address, date and place of birth, citizenship, and immigration status history. It asks about the basis for eligibility for permanent residence such as an approved immigrant visa petition, asylum status, or continuous residence since 1972. It also collects information about the applicant's family members, membership in organizations, and criminal history. If approved, this application would grant the foreign national lawful permanent resident status in the United States.
Social Media for Scientists -Scio10
Slides for Science Online conference workshop, 15th January 2010., RTP, NC.
Get started on social media for scientists: how to use Twitter, FriendFeed, Facebook, Flickr, etc. the smart way, for social networking, science collaborating, to find other scientists there and interact. Then use these tools over the next two days to connect with others at the conference, to report from the conference and expand your circle of online scientific friends.
http://www.scienceonline2010.com/index.php/wiki/Social_media_for_beginners/
Viewers also liked (19)
Digital divides are not just about technology: the digital divide as a form o...
Digital divides are not just about technology: the digital divide as a form o...
HANDLING YOUR MEDIA PRESENCE - THINK TANKS AND SOCIAL NETWORKS
HANDLING YOUR MEDIA PRESENCE - THINK TANKS AND SOCIAL NETWORKS
Rhizomes and Research - Community as an Educational Model
Rhizomes and Research - Community as an Educational Model
Small talk in the Digital Age: Making Sense of Phatic Posts
Small talk in the Digital Age: Making Sense of Phatic Posts
Recently uploaded
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Enhancing Adoption of AI in Agri-food: Introduction
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Recently uploaded (20)
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Content Marketing Lunch n Learn w/ Nxtbook Media
- 1. Welcome from
- 8. Marketing $ales
- 10. 1 week?1 month? 1 year? “Because of the longer B2B sales cycle, marketers must diligently fill the sales pipeline and continuously support sales by keeping prospects engaged with the brand during the sales cycle through the use of multiple touchpoints, like email or campaign nurture programs. – eMarketer, June 21, 2011
- 13. Awareness
- 16. 1) You get thirsty EVERY DAY of the week. 2) The sales cycle is quite short. 3) Coca-Cola’s Ad budget is $1.6 Billion
- 17. Interest
- 22. Consideratio n
- 23. Your content at this stage should talk about your product and its value proposition and how it can solve your prospect’s need.
- 24. Data Sheets Feature/Benefits Demo Videos Brochures
- 26. Confirmation
- 31. +20 +30 +50