The creative brief meeting discussed ideas for naming an advertising campaign for a cereal bar. Team members proposed names like "Scrumdiddlyumpcious" and "Sugar Rush" along with slogans and color schemes. They ultimately selected "RainbowRider" as the name, "Bringing colour to the table" as the slogan, and a rainbow color scheme. Their target audience is anyone who can afford cereal bars. Other decisions included considering ingredients, wrapper design, and making the bar lunchbox friendly.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Andy Gronow
Scrumdiddlyumpcious
Jiggle Jaggle
J&A’s Finest
RainbowRider
ChokkoBlok
Sweet Summit
Rainbow colours
Josh Griffin
Breackles
Sugar Rush
Dr Pingas Cereal Bar
Crunchy O’s
Final ChosenName Final Chosen Slogan Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
RainbowRider- Cereal Bar Bringing colour to the table. Rainbow colours: Red,
Orange, Yellow, Green,
Blue, Indigo and Purple.
Everyone who can afford cereal
bars.
Think about our ingredients and
wrapper design.
Lunchbox friendly.