Learn about: 1. Identify who you want to connect with on LinkedIn and why 2. Get Over 500+ Connections 3. Personalize your Connections requests 4. Create a profile that attracts Connect requests

1. LinkedIn Etiquette
4 Tips to Creating Connections on
LinkedIn
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2. Identify Your Goals on LinkedIn
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Have a Great
Profile
Research People &
Companies
Make
Connections
Build My Business
Development
Pipeline
Grow My Thought
Leadership
Focus in this
presentation

3. 4 Tips for Connecting on LinkedIn
1. Identify who you want to connect with on LinkedIn
and why
2. Get Over 500+ Connections
3. Personalize your Connections requests
4. Create a profile that attracts Connect requests
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4. 1. Identify Your “Connections”Belief
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Connect
with…
Only people I know People I want to know Everyone!!!
Pros + You can refer people or
make introductions with
confidence
+ The odds are in your favor
they will say yes
+ Builds a solid network
that mirrors your in person
network exactly
+ LinkedIn gives you enough
information about a connection
you can reach out via InMail and
see if they are interested in
connecting
+ You can look at profiles and
figure out if they are a good fit
+ Start with a digital handshake
+ You would have a huge
network
+ Your posts and updates
would have more visibility
potentially
Cons - LinkedIn is about growing
your network – so if you
only network with people
you have met in person you
might be missing
opportunities
- You do need to make sure you
connect and get to know them,
which takes time
- If someone asks you to refer
them and you can’t, that might
look odd
- If someone asks you to
refer them and you can’t,
that might look odd
- It may open you up to
spam and salespeople that
are not what you are
looking for
Decide Where You Are on the LinkedIn Connections Spectrum

5. 2. Why 500 Connections Matters
• When you get to 50 connections – you go up in search results on
LinkedIn
• At 500+ you go up in search results even more
• At 500+ you look like a committed and connected professional
• Should you decide to post (blog on LinkedIn) – you have a solid
audience that is ready for content
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6. 3a. Personalize Your Connection Requests
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• Connecting while you are on your PC/Mac
• Go to their profile page
• Click Connect
• Create a custom message that provides context on why you want to connect

7. 3b. Personalize Your Connection Requests
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• Go to a person’s profile on the LinkedIn App
• Click on the 3 circles
• Click Custom Invite
• Then send a custom message to connect

8. 4. Build a Relevant Story for Your Audience
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• Be sure that your profile reflects the story your audience (connections) expect.
• Get a great profile shot and use the background photo (add your logo if you like)
• Write posts, create content that adds value and creates a call to action

9. Jen Dalton
jendalton@brandmirror.com
www.brandmirror.com
@BrandMirror
Jen Dalton, CEO of BrandMirror, has over 15 years of experience in
strategy, marketing and coaching. In 2012, she made a gutsy move into
the entrepreneurship space, launching her branding business and
became a certified brand strategist. She has spoken to and coached
thousands of individuals and entrepreneurs about defining their brands
and how to stand out. She is an international speaker and has worked
with organizations like IBM, Capital One, 1776, Global Good Fund, UXPA,
and more.
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