75 % of all advertising pitches are lost. Apply these 4 steps to winning more advertising pitches and to getting the most out of your presentations.

1. Win More
Advertising Pitches

2. Ad Agencies win only
about 25% of new
business pitches.
Did you Know?

3. Is There a Formula To Win
More Pitches?

4. Good News Lil Ad Ninja,
There Is!

5. 4 Steps to Winning
an Advertising Pitch
Try this!

6. Step 1
PREPARATION

7. • Understand your client’s objective.
• Use profiling and find similarities.
• Focus on the stakeholders. It’s not
about you; it’s about them.
“Every new business pitch should do three things:
Inform, educate and entertain.” (Steve Jobs)
Preperation is Everything

8. • You can use social networks to find detailed
information the decision makers involved.
• Find similarities, really get to know your client
on a personal level.
• Show pictures of the things you have in
common as part of your presentation.
• E.g. the sports team you both favor. Make sure
it fits the story you tell in your pitch.
Social Networks

9. Step 2
PITCH DECK

10. • Summarize the objectives, show
your skills.
• Tell a compelling story.
• Make them feel the pain.
• Be creative; create a pitch to fit.
Build a Solid Pitch Deck

11. Step 3
PRESENTATION

12. Build a Strong Presentation
• Rehearse your advertising pitch.
• Keep it simple, show your
personality.
• Engage with your audience.
“There is no such thing as presentation talent, it is
called Presentation Skills” (David JP Phillips)

13. Step 4
FOLLOW UP

14. • Stick with them!
• After you leave the pitch, you
want to have your message in
your client’s mind.
• Send them a follow up.
Follow Up With Your Clients

15. Are You Ready To Give Your
Next Pitch Now Lil Ad Ninja?

17. I Am Glad You Asked! Of
Course I do!

18. The Ultimate List to W inning Advertising Pitches
Step 1: Preparation
• Use profiling to connect with decision makers on a personal level.
Step 2: Pitch Deck
• Summarize the objectives. Show your skills.
• Create a hero as a way to bond to them.
• Use stats to prove your authority.
Step 3: Presentation Techniques
• Rehearse your advertising pitch.
Step 4: Follow Up
• Follow up with more information.

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