Are you a White Belt or Black Belt in Personal Branding ?
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The document discusses trends in marketing and building your personal brand. It provides tips on how to build yourself as a brand by focusing on your strengths, developing a vision and brand promise for your target audience. It also discusses developing a communication plan using the right channels to market yourself to your target audience and network to get noticed. The tips include getting feedback, writing a bio, getting testimonials, using LinkedIn, becoming an expert in your passion area, and writing/speaking about your expertise.
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Are you a White Belt or Black Belt in Personal Branding ?
- 3. Trends from the Battle Field Belts of Close Contact Marketing
- 4. Trends from the Battle Field
- 5. 1 The adoption of technologies has never been so quick
- 6. The New Consumer Era is coming
- 7. The New Marketing Era is booming
- 8. You control the information age
- 9. Do not interrupt your target audience
- 10. Dare to be different
- 11. Trends from the Battle Field Belts of Close Contact Marketing
- 13. Tel: +1 858 793-6279 simon@simonvetter.com www.simonvetter.com
- 14. Tips on How to build YOU as your Brand ? 1. Build your Brand • Know yourself (Be authentic) / Get feedback (360°) • Focus on strengths • Create your vision (target audience ?) • Develop brand promise (Clarify my offer) 2. Develop Your Communication Plan • Identify the right Channel for the right your Target Audience • Channel : Book, Conference, Blog /Siter, Newsletter Twitter, Linkedin • Develop a communication Plan 3. Get noticed: Network and market yourself • Reinforce your brand thru any occasion • “Bouche à Oreil” / Elevator Pitch
- 19. 1. Get feedback: ask 10 people about you 2. Write down 3 strengths / core competencies 3. Become good at storytelling 4. Get a powerful 1-page bio 5. Get 5 testimonials about you 6. Use LinkedIN to connect with your colleagues 7. Network and create alliances (follow up) 8. Become an expert (area of your passion) 9. Write and speak about your expertise 10.Get a mentor / Create a mastermind group
- 20. Dare to be different
- 21. David Merzel Country Manager Retail Sales Marketing Microsoft BeLux Blog : davidmerzel.wordpress.com Twitter : @davidmerzel