The document provides best practices for email marketing. It discusses why email marketing is effective as it is easy, interactive, data-driven and inexpensive. It also discusses SPAM and CAN-SPAM regulations. The best practices section recommends sending emails at industry-specific times, focusing on key events, obtaining subscriber data over multiple emails, sending relevant content segmented by subscriber preferences, and testing subject lines and designs. It also discusses choosing an email service provider and answering questions about email marketing.