The document discusses how slower buyer response is lowering business profits due to factors like the "clutter effect", fewer prospects in the current economic climate, and declining trust in advertising. It provides 8 ways for businesses to get more sales in this environment by optimizing communication, sending educational content via RSS, embedding images in emails, getting to the point quickly, responding rapidly to interested prospects, cultivating more warm leads through social media, being fully engaged online, and listening to and accepting customer suggestions. The document promotes a product called "The Rapid Responder" that claims to help bridge the growing "response gap" and get more sales more quickly through enhanced email messaging, web traffic tools, and social media integration.
Mobile Marketing Ideas For Small Business OwnersTextMagic
This document discusses 11 killer mobile marketing ideas for small business owners. It emphasizes that text messaging is a huge opportunity, but businesses must avoid annoying customers with pushy sales messages. It recommends having customers opt-in, sending purposeful messages about useful information like appointments or available products, and personalizing messages for each customer based on their interests. The document then provides 11 specific use cases for creative text messaging, like appointment reminders, reservations, notifications, surveys, and customer service. It stresses sending messages that customers would find helpful rather than just sales pitches.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
This document provides an entrepreneur's guide to email marketing for insurance businesses. It discusses how email marketing is still very effective with high returns. It provides tips for improving click-through rates including only sending relevant content, using responsive designs, timing emails effectively, and including clear calls-to-action. The document also discusses email marketing automation strategies like dynamic content and drip campaigns. It provides examples of effective insurance email templates and discusses standard email platform features that can help insurance businesses succeed with email marketing.
1. The document discusses trends affecting email marketing in 2009, including customers expecting more control over their email preferences and experiences, the proliferation of communication channels, and the growth of social networks.
2. It emphasizes embracing customer expectations by enabling preference centers, focusing on long-term prospect conversion through behavioral campaigns, and minimizing churn through welcome programs and easy unsubscribing.
3. The document also stresses designing emails for multiple devices and platforms, and exploring opportunities in social media to extend the reach of emails.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This document discusses techniques for boosting response rates in marketing communications using "eye magnet words". It provides examples of eye magnet words like "new", "you", and "free" and how they can attract attention. It then discusses three case studies where these techniques were successfully used: 1) A newspaper subscription campaign that achieved a 51.55% conversion rate, 2) A hotel/restaurant review site mailing that delivered a 389% ROI, and 3) A student loan program launch that more than doubled participating schools in 13 months. The case studies demonstrate how eye magnet words like "you", personalization, and highlighting benefits can increase engagement and results.
Mobile Marketing Ideas For Small Business OwnersTextMagic
This document discusses 11 killer mobile marketing ideas for small business owners. It emphasizes that text messaging is a huge opportunity, but businesses must avoid annoying customers with pushy sales messages. It recommends having customers opt-in, sending purposeful messages about useful information like appointments or available products, and personalizing messages for each customer based on their interests. The document then provides 11 specific use cases for creative text messaging, like appointment reminders, reservations, notifications, surveys, and customer service. It stresses sending messages that customers would find helpful rather than just sales pitches.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
This document provides an entrepreneur's guide to email marketing for insurance businesses. It discusses how email marketing is still very effective with high returns. It provides tips for improving click-through rates including only sending relevant content, using responsive designs, timing emails effectively, and including clear calls-to-action. The document also discusses email marketing automation strategies like dynamic content and drip campaigns. It provides examples of effective insurance email templates and discusses standard email platform features that can help insurance businesses succeed with email marketing.
1. The document discusses trends affecting email marketing in 2009, including customers expecting more control over their email preferences and experiences, the proliferation of communication channels, and the growth of social networks.
2. It emphasizes embracing customer expectations by enabling preference centers, focusing on long-term prospect conversion through behavioral campaigns, and minimizing churn through welcome programs and easy unsubscribing.
3. The document also stresses designing emails for multiple devices and platforms, and exploring opportunities in social media to extend the reach of emails.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This document discusses techniques for boosting response rates in marketing communications using "eye magnet words". It provides examples of eye magnet words like "new", "you", and "free" and how they can attract attention. It then discusses three case studies where these techniques were successfully used: 1) A newspaper subscription campaign that achieved a 51.55% conversion rate, 2) A hotel/restaurant review site mailing that delivered a 389% ROI, and 3) A student loan program launch that more than doubled participating schools in 13 months. The case studies demonstrate how eye magnet words like "you", personalization, and highlighting benefits can increase engagement and results.
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
The document provides best practice guidelines for email marketing. It recommends focusing email content on the customer's needs rather than just promoting products. Key factors for success include having a clear objective for each campaign, sending relevant content to engaged subscribers, and optimizing subject lines, headlines, and the preview pane to drive opens and clicks. Emails should entice readers with benefits rather than features, load quickly, and guide recipients to relevant landing pages for a positive experience. Above all, the guidelines stress the importance of brevity, quality over quantity, and thorough testing and review.
This document provides a summary of 38 different cognitive biases and psychological triggers. It includes definitions of each bias, suggestions for where and how to use each bias (such as on landing pages, pricing pages, emails, etc.), and examples of how others have successfully leveraged certain biases. The goal is to help marketers, entrepreneurs and business owners optimize their marketing campaigns and designs by understanding how to leverage these unconscious decision-making tendencies.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
This document provides 37 tips for growing an email list, including asking people to sign up in person, at events, and on social media pages and profiles. It recommends testing different calls to action, keeping sign-up forms short, adding sign-up options to websites, blogs, and newsletters, and encouraging existing subscribers to share content. The tips are intended to help marketers expand their reach and increase email list subscriptions through various online and offline methods.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
This document discusses the importance of lead nurturing for B2B sales. It provides insights from a case study where a company was able to generate 37% of new customers from leads over 3 months old and 20% from leads over 1 year old through effective lead nurturing. It outlines best practices like becoming an industry expert to nurture leads, tracking marketing activities, using call scripts and emails, not wasting leads, and tracking results. It also discusses nurturing leads through different stages of the sales cycle with a combination of communications like email, telemarketing, direct mail and webcasts.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
This document discusses how the internet can be used as an effective marketing tool. It provides an overview of how marketing has evolved due to technological advances, with an increased focus on the individual customer. The growth of internet usage and e-commerce in India is discussed. The document examines the reach and effectiveness of the internet as a communication medium. It analyzes internet usage patterns in India and discusses which products are well-suited for internet marketing. Various advertising and promotional options on the internet are also outlined.
13 Stats That Will Redefine Your Email Marketing PrioritiesSailthru
More than 200 billion emails are sent every day and 65 billion of those are marketing messages. But click-to-open rates can be as low as 1%. Check out this SlideShare to learn how we can make email marketing better and improve response and conversion.
7 Common Search Advertising Mistakes (And How-to Prevent Them)HubSpot
The document provides tips for marketers on avoiding common mistakes with search ads. It highlights the importance of search, with 93% of B2B buyers starting searches on Google. It then lists 7 common mistakes marketers make with search ads and provides tips from HubSpotters on how to avoid them, such as taking time to learn AdWords features, starting with great content, building mobile-optimized landing pages, creating buyer personas, testing and optimizing campaigns, and using tools like HubSpot to easily create, measure and optimize search ads.
An email marketer sent a campaign to 200 contacts split evenly between two versions of an email with varying subject lines. Email A had a longer, more specific subject line while Email B had a short, direct subject line. Email A performed significantly better with an open rate of 32% compared to 24.5% for Email B. The click-through rate for Email A was also much higher at 18.8% versus 4.2% for Email B, demonstrating that the more specific subject line was more effective at engaging recipients. The goal of driving traffic to the marketer's website and engaging audiences was achieved, though there is still room for improvement to increase engagement further.
The document discusses developing an effective process for content, context, customers, and engagement to drive success. It covers understanding the engagement cycle and building buyer personas, context and channel planning, enabling technology, and reviewing engagement strategies. Key aspects include shifting power to consumers, the importance of communication, measuring engagement, and using content marketing to enhance tactics like PR, events, SEO, and customer retention.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do.
In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time.
Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.
This presentation given by Kristen Judd, President of 3 Birds Marketing at the Ignite Dealer Conference in Minneapolis in 2011 provides automobile dealers with ways to make their marketing strategic instead of reactive
The document discusses effective strategies for nurturing business leads over extended sales cycles. It emphasizes that leads not closed on the initial outreach are still valuable and can become customers if properly nurtured. Specific recommendations include: developing a systematic nurturing process using targeted messaging; keeping prospects engaged through their research phase; addressing concerns to reduce risk; and offering help to move prospects through the buying process. Nurturing contacts over time increases the chances of converting them into customers.
This document discusses the importance of lead nurturing for B2B sales. It notes that 75% of leads are discarded without follow up, but nurtured leads are 3 times more likely to become customers. A case study shows how one company increased sales from older leads to 37% of customers through email nurturing. The document provides best practices for lead nurturing, including becoming an industry expert, educating sales, tracking results, and maintaining relationships with customers.
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
The document provides best practice guidelines for email marketing. It recommends focusing email content on the customer's needs rather than just promoting products. Key factors for success include having a clear objective for each campaign, sending relevant content to engaged subscribers, and optimizing subject lines, headlines, and the preview pane to drive opens and clicks. Emails should entice readers with benefits rather than features, load quickly, and guide recipients to relevant landing pages for a positive experience. Above all, the guidelines stress the importance of brevity, quality over quantity, and thorough testing and review.
This document provides a summary of 38 different cognitive biases and psychological triggers. It includes definitions of each bias, suggestions for where and how to use each bias (such as on landing pages, pricing pages, emails, etc.), and examples of how others have successfully leveraged certain biases. The goal is to help marketers, entrepreneurs and business owners optimize their marketing campaigns and designs by understanding how to leverage these unconscious decision-making tendencies.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
This document provides 37 tips for growing an email list, including asking people to sign up in person, at events, and on social media pages and profiles. It recommends testing different calls to action, keeping sign-up forms short, adding sign-up options to websites, blogs, and newsletters, and encouraging existing subscribers to share content. The tips are intended to help marketers expand their reach and increase email list subscriptions through various online and offline methods.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
This document discusses the importance of lead nurturing for B2B sales. It provides insights from a case study where a company was able to generate 37% of new customers from leads over 3 months old and 20% from leads over 1 year old through effective lead nurturing. It outlines best practices like becoming an industry expert to nurture leads, tracking marketing activities, using call scripts and emails, not wasting leads, and tracking results. It also discusses nurturing leads through different stages of the sales cycle with a combination of communications like email, telemarketing, direct mail and webcasts.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
This document discusses how the internet can be used as an effective marketing tool. It provides an overview of how marketing has evolved due to technological advances, with an increased focus on the individual customer. The growth of internet usage and e-commerce in India is discussed. The document examines the reach and effectiveness of the internet as a communication medium. It analyzes internet usage patterns in India and discusses which products are well-suited for internet marketing. Various advertising and promotional options on the internet are also outlined.
13 Stats That Will Redefine Your Email Marketing PrioritiesSailthru
More than 200 billion emails are sent every day and 65 billion of those are marketing messages. But click-to-open rates can be as low as 1%. Check out this SlideShare to learn how we can make email marketing better and improve response and conversion.
7 Common Search Advertising Mistakes (And How-to Prevent Them)HubSpot
The document provides tips for marketers on avoiding common mistakes with search ads. It highlights the importance of search, with 93% of B2B buyers starting searches on Google. It then lists 7 common mistakes marketers make with search ads and provides tips from HubSpotters on how to avoid them, such as taking time to learn AdWords features, starting with great content, building mobile-optimized landing pages, creating buyer personas, testing and optimizing campaigns, and using tools like HubSpot to easily create, measure and optimize search ads.
An email marketer sent a campaign to 200 contacts split evenly between two versions of an email with varying subject lines. Email A had a longer, more specific subject line while Email B had a short, direct subject line. Email A performed significantly better with an open rate of 32% compared to 24.5% for Email B. The click-through rate for Email A was also much higher at 18.8% versus 4.2% for Email B, demonstrating that the more specific subject line was more effective at engaging recipients. The goal of driving traffic to the marketer's website and engaging audiences was achieved, though there is still room for improvement to increase engagement further.
The document discusses developing an effective process for content, context, customers, and engagement to drive success. It covers understanding the engagement cycle and building buyer personas, context and channel planning, enabling technology, and reviewing engagement strategies. Key aspects include shifting power to consumers, the importance of communication, measuring engagement, and using content marketing to enhance tactics like PR, events, SEO, and customer retention.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do.
In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time.
Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.
This presentation given by Kristen Judd, President of 3 Birds Marketing at the Ignite Dealer Conference in Minneapolis in 2011 provides automobile dealers with ways to make their marketing strategic instead of reactive
The document discusses effective strategies for nurturing business leads over extended sales cycles. It emphasizes that leads not closed on the initial outreach are still valuable and can become customers if properly nurtured. Specific recommendations include: developing a systematic nurturing process using targeted messaging; keeping prospects engaged through their research phase; addressing concerns to reduce risk; and offering help to move prospects through the buying process. Nurturing contacts over time increases the chances of converting them into customers.
This document discusses the importance of lead nurturing for B2B sales. It notes that 75% of leads are discarded without follow up, but nurtured leads are 3 times more likely to become customers. A case study shows how one company increased sales from older leads to 37% of customers through email nurturing. The document provides best practices for lead nurturing, including becoming an industry expert, educating sales, tracking results, and maintaining relationships with customers.
This document provides marketing strategies and tactics for navigating a recession. It recommends focusing on customer intimacy through structured and customer-centric efforts. Marketers should evaluate how to convert leads into loyal customers rather than just focusing on lead generation. Both outbound and inbound marketing approaches are discussed, with inbound suggested as a better approach that avoids wasting efforts on uninterested prospects. The document concludes by advising marketers to devise a recession marketing framework and focus on areas where competitors have reduced presence.
Content Marketing - What Big Business Discovered and How to Use ItSteve Faber
Content marketing is all the rage these days, with 2013 showing signs that even more marketers are embracing it. There is a good reason for that. Consumers, in both the B2B and B2C environments, respond very well to a properly run content marketing casmpaign. Large organizations have spent big money discovering what works and what doesn't. Use what they've learned about content marketing to power your organization's marketing strategy going forward. 49 pages
Customer Retention Strategies for Companies
This 10-page document outlines 9 key strategies for retaining customers: 1) Build trust through relationships using customer data, 2) Leverage customer feedback surveys, 3) Add valuable content consistently to the sales funnel, 4) Serve customers rather than sell to them, 5) Overdeliver on promises, 6) Train customers with educational emails, 7) Improve key performance indicators around customer service like response time and conversion rate, 8) Measure customer lifetime value, 9) Set clear customer expectations. The document emphasizes using customer data and feedback to continuously improve products and services and build long-term trust and loyalty.
How to Deliver Exceptional Customer EngagementCognizant
By using customer engagement techniques such as human-centric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.
Traditional advertising is ineffective and expensive, with most people ignoring ads. Scatter is a new marketing platform that uses consumer-driven marketing through a mobile app. It works by businesses offering rewards to consumers for promoting the business to their friends. When friends engage with the promoted content, both the consumer and business benefit. This consumer-driven model is much more effective because 92% of people trust recommendations from friends and word-of-mouth generates more sales than paid ads. Scatter is also more affordable, as businesses only pay when real customers and exposure are generated. It provides a way for businesses to cost-effectively get new customers and controlled word-of-mouth promotion through the consumers' social networks.
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
The next three and a half minutes will give you a good idea of what we do. But, please note: it will likely change the way you look at media and advertising sales...forever.
This document provides tips and strategies for improving sales and marketing in today's economy. It discusses the importance of expanding relationships within organizations, creating urgency, and linking return on investment to emotional benefits. It also provides seven tips for improving cold calling, including sustaining calling efforts, making every call count, using call guides instead of scripts, respecting executive assistants, always being relevant and informed, gaining opt-ins, and following up. Finally, it discusses four levels of customer satisfaction and four strategies for cracking into corporate accounts, including using an objection elimination strategy, shouting out your value proposition clearly, leveraging triggering events, and employing a multi-touch campaign strategy.
Word of Mouth - A Prescription for a Bad EconomySean Moffitt
The document discusses how word of mouth marketing is well-suited for a bad economy. It provides 12 reasons why word of mouth deserves consideration, such as its ability to stimulate action, target influencers, and be more cost effective and measurable than traditional advertising. The top 3 objectives for word of mouth initiatives are listed as generating awareness/buzz, increasing referrals/leads/members, and participating in conversations.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
How PR Can Help You To Win More BusinessSara Paine
This document provides an overview of public relations (PR) and how it can help businesses. It discusses that PR can help increase awareness, change attitudes, and project a positive image to ultimately help drive sales. While PR cannot directly increase sales, it can generate goodwill, interest, and awareness which can help businesses through the marketing funnel. The document also outlines seven key things to know about PR, including that it is not a quick fix, can be difficult to measure, and will rarely get businesses direct front page coverage. It concludes by discussing different levels of PR support a business may need.
This document provides seven tips for energizing sales when revenue hits a rut. The tips include reestablishing listening posts to understand customers, announcing special promotions, polishing lead management practices, focusing on fresh ideas, renewing retention campaigns, enhancing giving efforts, and freshening website and marketing content.
Attract, Sell, Wow - Date Your Leads and Marry Your CustomersRamon Ray
This document provides an overview of the Lifecycle Marketing framework for developing a sales and marketing strategy for small businesses. The framework involves 3 phases - Attract, Sell, and Wow. It discusses tactics for each phase such as identifying target customers, attracting customers through lead magnets, capturing visitor information, educating customers, making offers, and creating loyal customers through exceptional service. The planner contains exercises and templates to help small business owners develop their marketing and sales strategies using this framework.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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1. 2010 Slow Buyer Response is Lowering Business Profits - and - 8 Ways to Get More Sales in the Current Economic Climate
2. Marketing Sales Today, businesses spend Trillions every year on marketing and advertising in order to grow their sales revenues. Marketing & Advertising Costs Marketing & Advertising Costs Actual Sales Generated Actual Sales Generated
3. Ask the Question So, businesses are always asking, “How can these marketing dollars be better spent?”
4. Economics in 2010 To address that, we must first look at what happens: After marketing dollars are spent, but Before consumers BUY.
5. The Response Gap The time after marketing and advertising dollars are spent, but before customers actually buy is.… The Response Gap Marketing & Advertising Costs Marketing & Advertising Costs Actual Sales Generated Actual Sales Generated Time
6. The Response Gap What Factors have the biggest impact on Buyer Response? (And Business Profits)
7. Commercial Messages Chet Holmes International Research found that… In 1993, consumers were exposed to 3,000 commercial messages a year
8. The Clutter Effect Today … Consumers are exposed to 3o,000commercial messages
10. The Clutter Effect What has “The Clutter Effect” done to Marketing Costs? The costs haveTripled
11. For Example: A small campaign that cost $5,00o in 1993, would have a 2008 cost of$15,000 $ The Clutter Effect 2008 Marketing & Advertising Costs 2008 Marketing & Advertising Costs $5,000 1993
12. The Clutter Effect Since we are paying three times more, are we getting three times the response?
13. Effectiveness has fallen NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! NO !!! It used to take 4 attemptsto get prospects to respond It now takes 8.4 attempts to get the same response The Bottom Line: It costs 3 times more, to get half of the response.
14. To Respond or Not to Respond What else affects Marketing Response?
15. Buyers in the Market Quite Simply: The number of people in the market who are viable buyers for your product / service.
16. Buyers of Products & Services 3% Are always buying 7% Open to it Just not thinking about it 30% Think they are not interested 30% 30% Not interested
17. Buyers in the Market Product Marketing Reach 3% Currently buying 7% Open to it 10% Actual Market Prospects (Average Economic Conditions)
18. To Respond or Not to Response What are the effects of Current Economic Conditions?
19. A Slower Economy Consumer Confidence Index Current Confidence Index 46 Normal economic activity -30 % (1985 = 100) February 2010 Source: Consumer Confidence Survey The Conference Board: Consumer Research Center
20. Slower Economy = Fewer Prospects Current Product Marketing Reach 3% 2.1% Currently buying 7% 4.9% Open to it 10% 7% Actual Market Prospects -30 %
22. The Trust Factor Two Decades of Corporate Greed, Ponzi Schemes, and the Mortgage Industry Meltdown Have made consumersless trusting.
23. Trust & Advertising Journal of Advertising Research indicates 37.7% of consumers trusted advertisements as a whole in 1998.
24. Declining Trust of Advertising 37.7% Today, Only 14% of consumers trustadvertisements. 1998 2010
25. Who Buyers Trust Recent research from Razorfish revealed: People care more about how their peers rank products and services than how ranks them. The net number of consumers who trust Search Engine Results is 10%
34. Optimize Current Communication 1 Every corporate email can be individually branded to have current promotions visually displayed.
35. Optimize Current Communication 1 Increasing the frequency thatpromotions are displayed to prospects helps overcome the “Clutter Effect.” Example Reminder: It takes 8.4 attempts to get a buyers attention with your messaging
42. 8 Ways to Get More Sales Send Education via RSS Avoids being seen as MarketingClutter and builds Trust 2 in The Response Gap.
43. Send Education via RSS 2 People give more weight to information than they do to advertising. By providing valuable content, you can bypass the “Clutter Effect.”
44. Send Education via RSS 2 Embed your RSS into your Email to double the Education potential.
45. 8 Ways to Get More Sales Embed Images in Email Newsletters Helps overcome The Clutter Effect and reach More Prospects 3 in The Response Gap.
46. Embed Images in Email Newsletters 3 Stripped Images indicated with Most email programs strip “attached” images. So, they rarely get seen, unless the recipient decides to “Download Pictures.” HTML email with “attached” images.
47. Embed Images in Email Newsletters 3 People shop with their eyes. Make sure your email newsletter images and visual content are getting seen. Repeated imagery gets more attention and counteracts the “Clutter Effect.”
48. Embed Images in Email Newsletters 3 The Cost is the Same. If you are already spending the money to send eNewsletters every month… You should use technology that Embeds your Eye-Catching Content A picture is worth a thousand words.
49. 8 Ways to Get More Sales Get to the Point Avoids being seen as Clutter 4 in The Response Gap.
50. Get to the Point 4 Email recipients don’t have time for your dissertation. 60% of email users only read 50% of the message. - ClickZ
51. Get to the Point 4 Use quick messages, Not long paragraphs. (Helps break through “Clutter”)
52. Get to the Point 4 Then, link to more information so they can get the details. (Helps build Trust)
53. 8 Ways to Get More Sales Respond Quickly To stay in front of viable buyers 5 in The Response Gap.
54. Respond Quickly 5 Don’t prospect randomly. Get Alertsfrom those showing the most interest. An example of anAlert from a prospect clicking on an Email Promotion Banner.
55. Respond Quickly 5 Return Website Visitor Alerts For someone returning to your Website to review additional information.
56. Respond Quickly 5 What ifyou could call Website visitorsmoments after they entered your website? Alerts help focus efforts on “Quality Prospects”
57. 8 Ways to Get More Sales Cultivate More Warm Leads To reach more Prospects and market where Trust already exists 6 in The Response Gap.
58. Cultivate More Warm Leads 6 All buyers are not created equal. Buyers that show the most interest are the best ones to call or email. Real Time Report on the most active Website Visitors
59. Cultivate More Warm Leads 6 Use technology to interface with those in your circle of influence. Start with those who you know use Interactive Media.
60. What is the potential of cultivating Warm Leads with Interactive Technology? Cultivate More Warm Leads 6
61. Cultivate More Warm Leads 6 Remember the Market %’s 30% Are “just not thinking about” your product or service This 30% is 3 times the market potential of the 10% that you currently market to: (those “Buying Now” or “Open to It”)
62. Cultivate More Warm Leads 6 Those that are “just not thinking about it” must be made aware before they are “open” to your product To make them “open” with advertising is expensive & takes a long time Because it combines apathy with “The Clutter Effect” & “Lack of Trust in Advertising”
63. Cultivate More Warm Leads 6 Of the three phases leading up to buying (Awareness, Consideration, and Action Phase), the strongest influence for the “Awareness Phase” is: Close Family & Friends: 78% Provide Heavy Influence
64. Cultivate More Warm Leads 6 Once they are aware, new prospects build trust faster through existing relationships. Razorfish research indicates that: 73% of consumers trust friends when making a purchase decision.
65. Cultivate More Warm Leads 6 A Low Cost Alternative Interactive Media is very inexpensive compared to time and money spent on traditional advertising to influence the large 30% market share (who is “just not thinking about it”).
66. 8 Ways to Get More Sales BeFully Engaged & Interactive To build Awareness and Trust 7 in The Response Gap.
67. As slower economy means: People spend more time gathering information before they make a purchase decisions. Be Fully Engaged & Interactive 7 Interactivetechnologies make this easier every day.
68. Be Fully Engaged & Interactive 7 The New Town SquareTM People use toconverseon Town Squares, at the city parks,and in Diners & Cafés. Today, online interactive conversationstake place on Facebook, Twitter, Blogs, and similar web spaces.
69. Be Fully Engaged & Interactive 7 To be successful with Interactive Media, you must conversein this “New Town Square” by talking to people about what they want and who you are. Anything else would be “un-neighborly.”
70. Be Fully Engaged & Interactive 7 The concept is not new. To build a relationship with prospects, focus on the relationship and not just on your message. The internet just happens to be where these interactions can easily take place today.
75. Be Fully Engaged & Interactive 7 Interactive Media is not a fad. In reality, it is just today’s medium for a fundamental societal shift back to a more community-oriented culture. Renowned social researchers, William Strauss and Neil Howe expound upon this natural cycle in their books, Generations and The Fourth Turning.
76. 8 Ways to Get More Sales Listen and Accept Suggestions To build Trust, appeal to Proven Buyers,and gain Awareness 8
77. Listen & Accept Suggestions 8 Dissatisfaction is not the end. A study of Medical Malpractice Lawsuits found that 80% of the plaintiffs would have dropped the lawsuit if their complaints were given more acknowledgement. Acknowledge Complaints and make corrections Or, at least, give value to their opinion.
78. Listen & Accept Suggestions 8 Build Loyalty Harry Beckwith, renowned expert on relationship sales, says to cherish dissatisfied clients. He professes that the most loyal clients can be those that once had a big problem.
79. Listen & Accept Suggestions 8 The Path of Least Resistance Offer Loyalty Rewards based on what clients want most. Use feedback from direct customer communication, blogs, industry RSS, review sites, and newsletters. Prospective clients will notice if you are offering what they want.
80. Listen & Accept Suggestions 8 Use Interactive Media for Loyalty Programs It is a great way for Friends & Family of clients to become aware of your rewards. They can also give suggestions quickly and easily.
81. 8 Ways to Get More Sales Summary Optimize CurrentCommunication 5 1 Respond Quickly Send Education via RSS Cultivate More Warm Leads 6 2 Embed Images in Email Newsletters BeFully Engaged & Interactive 7 3 Get to the Point Listen and AcceptSuggestions 8 4
82. About EnterprisingWorks EnterprisingWorks provides a la carte business solutions to help companies increase performance without overloading expenses. We specialize in supporting small & medium-sized businesses, by helping them grow sales, gain better market positioning, and use systems to operate their business more effectively. Our company is always improving our knowledge and service to meet client requests and needs.
83. Plug-in Solutions We know that most small & medium-sized businesses cannot afford a fully-staffed multimillion dollar marketing department,
84. Plug-in Solutions – or – Would not spend $20,000 / mo. on consulting agency fees to build out a full-scale advertising, marketing, and sales platform.
85. Plug-in Solutions – or – Even $50,000 - $90,000 / year for a salaried Social Media Optimization Specialist. Or if you would even want one around full-time…
86. Plug-in Solutions In fact, because marketing and advertising has such low effectiveness for the cost today, (14% who Trust x7%Marketable Buyers) We recommend allocating already budgeted dollars into solutions that can cultivate sales from ones being lost in The Response Gap.
87. Plug-in Solutions Our product that helps bridge The Response Gap is We welcome the opportunity to show you how it can better use marketing dollars and grow your sales.