The Sporting Industry• One of the world’s largest industries– Nearly half of Americans over 6 years old participatein at least 1 outdoor activity– 10.1 billion outdoor outings in 2010– $730 billion into the U.S. Economy• Participant vs. Spectator Sport– Sport tourism, sponsorship, management
Jobs and Careers in the Sport Industry• Many industries intersect at sports—media,finance, operations, law, management, etc.• Once can find a career path by combining a love ofsport with other interests—computer programming,design, etc.• This is generally unique to sport.
Evolution of Sport Management• Where there are sports, there are people managingthose sports.• “Administration and organization of PhysicalEducation and Athletics”• “College athletics administration” courses• Academic study is new in comparison withpractice.
Products in the Sort Industry• Products can be goods, services, people, places,or ideas• Participation• Entertainment• Equipment/Apparel• Promotional Items• Facilities• Marketing Research• Management Services
Sport Business Industry• Sport Performance—sport as offered to theconsumer as a participation/spectatorial product– Private sports, non-profit sports, education• Sport Production—products needed/desired forsport performance– Equipment, apparel, facilities, medical care• Sport Promotion—products offered as tools topromote sport products– Media, sponsorship, endorsement
Determining Industry Size• The sport industry has experienced explosivegrowth in recent years.– Vertical/horizontal growth• The industry reaches further than most wouldexpect.• This is important for viewing job necessity andgrowth, as well as education needs for industryprofessionals
Factors in the Industry’s Growth andDevelopment• People—people love to participate in and watchsports.– Necessities(ball/bat), extras(specialized shoes,batting glove, etc.), merchandise(key ring, T-shirts)– Growth in specialized segments (race, gender,sexual orientation, age, disability)• Activities and Events—includes increases in newsports, as well as traditional sports– Increase in professional level sports– Increase in sport tourism
Factors in the Industry’s Growth andDevelopment• Sporting Goods—equipment, apparel, footwear– Specialty Stores, Internet increase availability– Marketing to diverse markets has increased• Sport Facilities, Medicine, and Fitness Training– Sport packaging as an entertainment product– Increased marketability of sports– Increased knowledge of consumers• Professional Service Business– Consultants, legal advising, etc.
Factors in the Industry’s Growth andDevelopment• Media and Electronic Technology– Increase in media exposure– Increase in electronic media, as well as itsdistribution of sports– Social media and mobile devices• Sport Management Education– Increase in education for executives, athletes, andothers– Growth as an academic discipline and career