Crowdfunding: Getting the Crowd to Fund Your Business Have you heard the term “crowdfunding” but do not really know what it is? Well, join us for this crowdfunding webinar to get the 411 on crowdfunding. In this informative, yet engaging webinar, you’ll get a general overview of what crowdfunding is, who it works best for, why you would use it, and how to exploit it to generate funds for your start-up, project, or ongoing business enterprise. We will introduce all crowdfunding alternatives, but focus on “perks” or “contribution” crowdfunding and equity crowdfunding.

1. Crowdfunding
Getting the Crowd to Fund Your Business
To Connect with Your Telephone*, Choose one of the
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* Toll-Free Number (in USA): 888-294-8505.
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2. Type question here
Type your
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#businessfunding
How to interact today

3. Meet your presenter
• Tiffany C. Wright
• Founder / The Resourceful CEOTM
• twright@theresourcefulceo.com
• www.thefundingisouthere.com
• Author, The Funding Is Out There!
Access the Cash You Need to
Impact Your Business
• Serial Entrepreneur, Former CFO
and COO of SMBs
• MBA, Wharton School (Univ. of
Pennsylvania)
• Has helped over 20 SMBs obtain
>$40 Mil. in financing
Insert
photograph
here

4. Our key message
Crowdfunding –
Rewards-based or
Equity can be a Viable
Way to Fund Your
Business….Must Know
the Hows!

5. Who is this for?
Entrepreneurs
With new
businesses & no
track record
SMB Owners
Needing money to
develop /market
consumer products
or projects
SMB Owners
Needing growth
funding but with no
real investor
connections

6. Do you fall into one
of these categories?

7. What will you learn?
Equity Crowdfunding – what it
is
“Donation” Crowdfunding –
what it is
How you can use crowdfunding
to fund your business
The option that makes the best
sense for you now
Feel relief because the mystery
is gone!

8. You could win!
A free copy of the Kindle eBook
version of The Funding Is Out There!
from Amazon

9. You might be thinking...
• Crowdfunding is a fad. It may
not be here in a few years.
• I don’t know how to
successfully use
crowdfunding.
• I’ll be stigmatized if I don’t
raise the money I intended to.

10. Any questions
so far?

11. Crowdfunding Differences
Rewards-
Based
Crowdfunding
You provide
rewards or perks to
“funders”.
Use funding sites
such as Kickstarter
or Indiegogo.
Use press
releases, email
lists and social
media to spread
word.
Equity
Crowdfunding
You provide an
equity stake in
your company to
funders.
Use funding sites
such as CircleUp
or AngelList.
Find the right
platform that has
investors you seek.

12. Overview – Rewards-Based
Crowdfunding
Decide amount to raise and pick your
team.
Targeted communities – Reach via PR,
marketing, &/or social media outreach.
Compelling Video and Rewards are
key.

13. Our key message
Crowdfunding –
Rewards-based or
Equity can be a Viable
Way to Fund Your
Business….Must Know
the Hows!

14. What site should I use?
Website selection.
Time period?
When should I/we start?
How long should it run?
Who on the team will do
what?
Team responsibilities
Lists and Followers
Campaign Preparation

15. “More than $57,000 is pledged to
a crowdfunding campaign
somewhere in the world every
hour of every day”
<eFunding & The State of The
Crowdfunding Nation>

16. Overview – Rewards-Based
Crowdfunding
Decide amount to raise and pick your
team.
Targeted communities – Reach via PR,
marketing, &/or social media outreach.
Compelling Video and Rewards are
key.

17. Campaign
In Progress
Announcement
Press release
Email
Social Media
Daily Duties
Time
Commitment
3-6 hours per day
Spread hours
among team
Site updates,
respond to
questions /
comments
Marketing and
Connecting
Connect with
influencers
social media
updates and
emails
weekly press
releases

18. Overview – Rewards-Based
Crowdfunding
Decide amount to raise and pick your
team.
Targeted communities – Reach via PR,
marketing, &/or social media outreach.
Compelling Video and Rewards are
key.

19. Giveaways and
videos must be
compelling and
must resonate
with your target
market!

20. 1. Giveaway Delivery
2. General Follow-up
and Thank You
Campaign
End

22. Overview – Rewards-Based
Crowdfunding
Decide amount to raise and pick your
team.
Targeted communities – Reach via PR,
marketing, &/or social media outreach.
Compelling Video and Rewards are
key.

23. Do you think you will launch a
rewards-based crowdfunding
campaign in the next six months?

24. Any
questions?

25. Overview – Equity Based Crowdfunding
past present future
Accredited
Investors
No
advertising,
only PPMs
and referrals
Accredited
Investors
Advertising
allowed
Non-
Accredited
Investors
Minimum
investments

26. Past – Angel Investors
• Accredited Investors
• People You Know
• Introductions
• Angel Groups

27. Equity Based Crowdfunding - Present
past present future
Accredited
Investors
No advertising,
only PPMs and
referrals
Accredited
Investors
Advertising
allowed, use
of websites
Non-
Accredited
Investors
Minimum
investments

28. -Use Platforms /
Website
-Up to $1 Million
-Unlimited
investors
-Accredited
investors
-Generally
same angel
process
JOBS Act & Equity Crowdfunding

29. Equity Crowdfunding - Preparation and
Solicitation
One-page
summary
• Elevator pitch
Executive
Summary
• Financials
Investor
presentation
• Management
• Exit strategy
• Competitive
advantage
• Market

30. Overview – Equity Based Crowdfunding
past present future
Accredited
Investors
No
advertising,
only PPMs
and referrals
Accredited
Investors
Advertising
allowed
Non-
Accredited
Investors
Minimum
investments

31. Future – SEC Rulings
• Non-accredited
investors
• As low as $1,000
investments
• 1,000 investors
of $1,000 each?!

32. Which crowdfunding platform
do you think best fits your business’ needs
and capabilities?

33. Overview – Equity Based Crowdfunding
past present future
Accredited
Investors
No
advertising,
only PPMs
and referrals
Accredited
Investors
Advertising
allowed
Non-
Accredited
Investors
Minimum
investments

34. Our key message
Crowdfunding –
Rewards-based or
Equity can be a Viable
Way to Fund Your
Business….Just Know
the Differences!

35. Action plan
Determine how much money
you need.
Determine if you want investors
or customers/supporters.
Begin building a list or outreach
plan (rewards-based) or craft a
one-page summary (equity).
Picture: oatsy40 on Flickr

36. What will you
do now?

37. Special offer
Join the VIP List and Receive
• Get the first chapter of
The Funding Is Out There!
Access the Cash You Need,
for free
• Mention this webinar and receive a link to get a free copy
of the eBook version on Amazon
• For the free eBook, you must act by August 10th !

38. Any
questions?

39. Thank you attending!
For the Giveaways:
Go to
www.thefundingisoutthere.com
and join the VIP List.
Or
Email us at
info@theresourcefulceo.com
Picture: asenat29 on Flickr

40. Picture: Steven Depolo

41. Parting words
• This webinar was recorded so you can listen later.
• (To get access to the recorded webinar if you did not attend, you
must sign up on the VIP list at www.thefundingisoutthere.com.)
• Email me with questions: info@theresourcefulceo.com
Thank You!!

42. About Tiffany C. Wright
A 20-year veteran of the profit-driving side of the business, Tiffany C. Wright is unique
among experts. After more than twenty years as an engineer, financial manager,
owner and CFO/COO, Tiffany understands firsthand the challenges small and medium
businesses face. She’s helped multiple small and medium businesses obtain funding or
financing in amounts ranging from $100,000 to $6.5 million. She has worked with
private equity firms, banks, equipment lenders, angel investors, equipment lenders,
A/R financing firms, and others o obtain financing for her clients and companies she
worked for. Today, she’s the author of The Funding Is Out There! Access the Cash You
Need to Impact Your Business from Morgan James Publishing. She blogs at
TheResourcefulCEO.com/blog and www.TheFundingIsOutThere.com.