5 Tips to Boost Your Remarketing Efforts: Advanced Strategies for Increasing Conversions
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Recapture lost sales and stop letting conversions slip through your fingers! It happens far too often: a shopper finds you through Adwords, maybe they put something in their cart or engage with you in some other way... but then, for whatever reason, they leave. The good news is you can recapture many of these lost opportunities through remarketing tools and tricks. But make no mistake -- not all remarketing tactics are created equal. In fact, a one size fits all approach is the last thing you should be using. We've worked with many retailers who have seen dramatic growth through smarter remarketing strategies, which combine advancements in retargeting technology and shopper psychology.
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5 Tips to Boost Your Remarketing Efforts: Advanced Strategies for Increasing Conversions
- 2. Today’s Presenters Mark Curtis Marketing Communications Lead ©2015 ROI Revolution, Inc. Eric Saia Paid Search Team Leader
- 3. roirevolution.com/1dayevent/CSE October 22nd $100off $129 w/ Promo Code “REMARKETING2015” (special offer for web clinic attendees)
- 4. ©2015 ROI Revolution, Inc. Audiences
- 5. ©2015 ROI Revolution, Inc. Audiences Audience Types • Set up multiple audience lists (even if you’re not ready to target all of them) • Test and tweak until you find the ideal system • Audience lists take time. Set them up now.
- 6. ©2015 ROI Revolution, Inc. Audiences Audience Types Uses conversion data from other businesses like yours to estimate which visitors are more likely to convert. Recommended audience lists: • All visitors • Cart bouncers • Purchasers (long duration) Other list ideas: • Completed goals or events (watch video, submit form, download file) • High-engagement (time on site, page views)
- 7. ©2015 ROI Revolution, Inc. Audiences Other ways to use audiences • Interests • sports teams • brands • hobbies (hiking, running, etc.) • Purchasers • seasonal recurring purchases (tree ornaments, gardening stuff) • expendable products (hair care products) • Highly-engaged visitors • 3x or more • 5 pages / visit • website events (watched video, viewed “more info” tab)
- 8. ©2015 ROI Revolution, Inc. Audiences Audience Gallery
- 9. ©2015 ROI Revolution, Inc. Audiences Audience Gallery
- 10. ©2015 ROI Revolution, Inc. Audiences Audience Gallery
- 11. ©2015 ROI Revolution, Inc. Audiences Staggered Audience Timeframes Example: • 1 day $1.55 • 7 days $0.90 • 14 days $0.50 • 30 days $0.25 Tapered bids typically correspond with conversion rates for each group
- 12. ©2015 ROI Revolution, Inc. Audiences Staggered Audience Timeframes • Conversion rates vary based on latency (higher conversion rates typically follow shorter timeframes) • Bid accordingly
- 13. ©2015 ROI Revolution, Inc. Dynamic Remarketing
- 14. ©2015 ROI Revolution, Inc. Dynamic Remarketing Dynamic ads showcase the same products that they viewed Visitors are added to your remarketing lists Customers visit your website and browse products Upload product information to Google Merchant Center How it works
- 15. ©2015 ROI Revolution, Inc. Dynamic Remarketing Examples:
- 16. ©2015 ROI Revolution, Inc. Dynamic Remarketing How it performs
- 17. ©2015 ROI Revolution, Inc. Remarketing for Search (RLSA)
- 18. ©2015 ROI Revolution, Inc. Remarketing for Search (RLSA) Allows advertisers to • apply remarketing lists to keyword-targeted campaigns • Bid differently for searchers that are in your retargeting lists If a person is on the remarketing list that you are targeting: • Bid aggressively to show in top spots (with bid multipliers) • Non-remarketing traffic gets the normal bid
- 19. ©2015 ROI Revolution, Inc. Remarketing for Search (RLSA)
- 20. ©2015 ROI Revolution, Inc. Remarketing for Search (RLSA) Target & bid vs. Bid only
- 21. ©2015 ROI Revolution, Inc. Ads & Promotions
- 22. ©2015 ROI Revolution, Inc. Ads & Promotions Messaging strategies Discounts & incentives (ideal for cart bouncers) Reminders (sale ends 8/22, free shipping)
- 23. ©2015 ROI Revolution, Inc. Ads & Promotions Measuring success • View through conversions are important in remarketing • Consider the cost of both clicks in relation to your ROI • First click (didn’t convert) • Remarketing click (converts) • Display/remarketing ads often drive up branded conversions • Be flexible with remarketing – data is often complex and requires multiple angles to analyze
- 24. ©2015 ROI Revolution, Inc. Traffic Channels Other remarketing platforms
Editor's Notes
- SMILE! Hello, my name is [Mark Curtis]. Welcome to another ROI Revolution web clinic. Today’s web clinic will be focused on [Advanced Strategies for Increasing Conversions with Remarketing]. The ROI Revolution team members that will be guiding you through this process today will be…
- [Paid Search Team Leader - Eric Saia] How are you [Eric]? Before we get started, let’s quickly take care of a few housekeeping items: 1) I want thank all of you who submitted such great questions before this web clinic. We are going to answer them at the very end of the presentation today. For those of you that haven’t asked questions yet (but would like to), please use the “Questions” tool in your GoToWebinar settings to ask a question anytime you feel inspired to do so. 2) I’d like to mention is that I am going to cover as much as possible today, but there may be a point when you feel like I am moving too fast. If that happens, please don't worry because at the end of this web clinic I will show you how to get access to FREE resources and FREE tools that will help you implement or delegate, what you are about to learn here today.