Social media strategies for eCommerce - WebchanakyaWebChanakya
Social media strategies for ecommerce solutions by Webchanakya - It includes basic structure and ideology behind the basics structure of E commerce Marketing
The Macroconomics of Native AdvertisingChad Pollitt
Native advertising’s place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyer’s journey is being felt on the paid content distribution landscape. We’re still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere. It’s at this time when the buyer’s journey, content production and its paid channels of distribution will be in complete equilibrium and consumer’s ZMOT will be optimally satisfied by marketers.
This presentation provides in-depth coverage of organic search and search engine optimization, PPC advertising and social media marketing and how it can be effectively used by small businesses to boost online brand visibility, generate viral buzz and web site traffic and drive deeper user engagement. Specific attention is given to the benefits of digital asset optimization and local online marketing with Twitter.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Social media strategies for eCommerce - WebchanakyaWebChanakya
Social media strategies for ecommerce solutions by Webchanakya - It includes basic structure and ideology behind the basics structure of E commerce Marketing
The Macroconomics of Native AdvertisingChad Pollitt
Native advertising’s place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyer’s journey is being felt on the paid content distribution landscape. We’re still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere. It’s at this time when the buyer’s journey, content production and its paid channels of distribution will be in complete equilibrium and consumer’s ZMOT will be optimally satisfied by marketers.
This presentation provides in-depth coverage of organic search and search engine optimization, PPC advertising and social media marketing and how it can be effectively used by small businesses to boost online brand visibility, generate viral buzz and web site traffic and drive deeper user engagement. Specific attention is given to the benefits of digital asset optimization and local online marketing with Twitter.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Selling Content Marketing Software to the C-SuiteCompendium
Selling Content Marketing Software up to the C-Suite can be a challenge for a number of different reasons. Our latest 8 page guide aims to solve that problem by providing you with what each person in the C-Suite is worried about and specific examples of how to speak to each person.
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
Though display advertising is the most famous and sought after advertising technique, a few facts are ignore by advertisers. This deck helps understand those factors and suggest an alternative approach, native advertising.
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Deep linking - a fundamental change in the mobile app ecosystemTUNE
Deep Links are the solution. As more and more of our time is spent on mobile devices AND more and more of that time is spent in apps, providing navigation between apps to different pages or app states becomes critical. Deep links are allowing us to add back in the simple link navigation of the web not inherent to app architecture. See how deep linking can drastically improve app discovery, re-engagement, and mobile ad conversion. Deep linking will soon be the norm, get ahead of the curve.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Selling Content Marketing Software to the C-SuiteCompendium
Selling Content Marketing Software up to the C-Suite can be a challenge for a number of different reasons. Our latest 8 page guide aims to solve that problem by providing you with what each person in the C-Suite is worried about and specific examples of how to speak to each person.
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
Though display advertising is the most famous and sought after advertising technique, a few facts are ignore by advertisers. This deck helps understand those factors and suggest an alternative approach, native advertising.
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Deep linking - a fundamental change in the mobile app ecosystemTUNE
Deep Links are the solution. As more and more of our time is spent on mobile devices AND more and more of that time is spent in apps, providing navigation between apps to different pages or app states becomes critical. Deep links are allowing us to add back in the simple link navigation of the web not inherent to app architecture. See how deep linking can drastically improve app discovery, re-engagement, and mobile ad conversion. Deep linking will soon be the norm, get ahead of the curve.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
2
Table of Contents
Introduction
Chapter 1: Content Creation, SEO and Leveraging Analytics
Developing Content
Site Analytics
Search Engine Optimization
Chapter 2 – Different Social Media Channels
Facebook
Twitter
LinkedIn
Google+
Tumbler
Pinterest
Instagram
YouTube
Chapter 3: Link Building
Posting to Forums
Chapter 4 – Guest Blogging
Advantages of Guest Blogging
Finding Blogs to Write For
Selecting the Best Blogs
Collaborating with Other Writers
Chapter 5 – Email Marketing
Bulk Email Marketing
Opt-In Email Marketing
Conclusion
Click Here :-- https://igli.me/str
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
Traffic Beast - Training Guide
Introduction
Chapter 1: Content Creation, SEO and Leveraging Analytics
Developing Content
Site Analytics
Search Engine Optimization
Chapter 2 – Different Social Media Channels
Facebook
Twitter
LinkedIn
Google+
Tumbler
Pinterest
Instagram
YouTube
Chapter 3: Link Building
Posting to Forums
Chapter 4 – Guest Blogging
Advantages of Guest Blogging
Finding Blogs to Write For
Selecting the Best Blogs
Collaborating with Other Writers
Chapter 5 – Email Marketing
Bulk Email Marketing
Opt-In Email Marketing
Click Here https://igli.me/str
Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of
people to and from your website. Of course, that alone is of completely crucial importance
because your traffic, as a marketer, will also be your potential customers.
Google Analytics 100% (not provided) - what does it mean? Crafted
Google recently turned 15 years old, marking the occasion two significant developments that will be
of interest to, and affect, anyone using Google Analytics. One shift now obfuscates all keyword data from natural, or organic, search traffic (commonly a goal in an SEO campaign).
In this resource document we will give you the background on the stopping of all organic keyword data and in what ways it will affect digital marketing campaigns.
This digital marketing guide, brought to you by KOL Limited, revolves around tips you can use to market your website online in a better way in year 2015.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. 1Your Traffic in 2014
Your Traffic in 2014Your Traffic in 2014
Which is Best? Facebook, SEO,Which is Best? Facebook, SEO,
Adwords or Media BuysAdwords or Media Buys
by Chris Munch
MediaBuyAcademy.org
Munchweb.com
Copyright Munchweb.com. All Right Reserved.
This work cannot be copied, re-published, or re-distributed. No re-sell right are given.
Published by Munchweb.com
2. 2Your Traffic in 2014
Privacy Policy | Terms of Service | Earnings Disclaimer
Published by Munchweb.com
3. 3Your Traffic in 2014
Internet Marketing: Looking Ahead
to 2014 & Beyond
This year has brought multiple changes and challenges to internet marketers across the
board. As Google continues to refine their search algorithms and social advertising
becomes more mainstream, successful marketers work to stay ahead of the trends to
grow their traffic and make a profit.
Understanding the factors that play into huge traffic numbers will help your business
grow in the coming year and beyond. Once you learn where and how to grow your
traffic, you could be running profitable campaigns that pull in $100/day or more...
What it Really Takes to Grow Traffic
I'm sure you can agree that traffic generation is one of (if not the most) important part of
being able to make a profit as an internet marketer. If you can get enough traffic and
you're committed to optimization, profits are pretty much guaranteed.
Without adequate traffic, it doesn't matter how
good your offers are, you won't be able to get
enough sales to make the business
sustainable.
There are many ways to get traffic to your
site, and sustainable traffic growth takes a
multi-pronged approach. The reason for that
is threefold:
1. Relying on a single source of traffic
leaves your business open to a large
amount of risk and dependency.
Having only one traffic source means
that you are vulnerable to the whims of
whoever or whatever is providing the
traffic.
In the case of organic search, you're at the whim of the search engines – lose
your place on the first page and you can wave goodbye to the lion's share of your
profits.
2. Traffic generation from a single source may become stagnant, leaving you with
less engagement and slow sales.
Published by Munchweb.com
4. 4Your Traffic in 2014
People tend to “live” in various places on the web. They have sites that they visit
regularly, and routines that they perform – i.e. checking their email, posting to
Facebook, watching videos on YouTube, etc.
If you target only one source for traffic, you risk missing out on new people who
will revitalize your traffic and help it grow.
This is particularly the case if you sell a single product, and aren't updating
constantly. People will get bored and move on, leaving you with no way to
replenish your traffic.
3. Multiple sources of traffic naturally build upon each other and lead to exponential
increases.
Different traffic sources feed off of one another and build into a constant stream
of replenishing traffic.
Organic traffic feeds social and your email list, your email list is more likely to
engage with you socially, which in turn sends social signals to Google, who will
then boost your organic rankings – and so it goes.
Your traffic generation may look something like this at first, with search traffic (or social,
or whatever source you focus on) being driven to your landing page and building an
email list:
While this is a good way to ensure that you are building an audience that doesn't
depend on always having organic traffic, losing your search traffic in this scenario will
leave you with no way to grow your list, or your audience.
Published by Munchweb.com
5. 5Your Traffic in 2014
As time goes on, you may lose subscribers, or the subscribers you have may just lose
interest.
I've talked in the past about “Google-proofing” your traffic through several methods in
order to insulate yourself from the wild algorithm changes that Google posts several
times a year.
Using multiple sources of traffic is one more way to do that, and in fact it can actually
help boost your standings with Google in a way that reduces the risks of getting caught
in another algorithm change in the future.
When you have multiple streams of traffic, that's when things start to get interesting...
Essentially, once you start bringing in multiple streams of traffic, people have more
opportunity to engage with you and your website. This increased engagement (via
social signals for social traffic, and time on page and repeat visits for media buys)
boosts your standings in Google and other search engines, which in turn leads to higher
rank, and more search traffic...
It's a snowball effect that quickly becomes self-sustaining.
And even better, it continues to work even if you remove one or two pieces of the
puzzle, because you aren't dependent on a single traffic stream to bring in new people.
In this instance, you could lose your Google traffic altogether and still bring in new
people from paid advertising (media buys) and social channels.
Published by Munchweb.com
6. 6Your Traffic in 2014
Why SEO Alone is Failing
When you take a look at the diagram, I'm sure it starts to become clear to you that SEO
alone cannot sustain your website or your traffic. There are multiple reasons for this:
Constant Google updates render search position
unstable at best.
So far in 2013, Google has released 14 updates to its search engine algorithms. In 2012
there were over 20 updates, many of which caused massive losses for online
businesses as their websites lost rank and the traffic that went with it.
Take a step back and contrast these rapid-fire changes with past updates: In 2009 there
were only 4 major updates to Google's algorithm. In 2007 and 2008, there were only two
per year.
And while the number of algorithm changes this year seems lower than the last two, it's
worth noting that Google has become more secretive about the frequency and types of
updates they implement, sometimes only announcing a change months after it's already
been in effect.
Another factor complicating an already difficult issue is the fact that Google has begun
removing keyword referral data from organic search, with the end goal being the
complete removal of any keyword referral data in Google Analytics.
Published by Munchweb.com
7. 7Your Traffic in 2014
What this means is that if you rely solely on Google Analytics to see which keywords
bring in the best conversions for your site, your entire SEO plan is in jeopardy (if it
hasn't already tanked).
Which brings me to the next reason why SEO alone is failing...
Optimizing your site for particular keywords can be
time-consuming and difficult.
In general, SEO requires a lot of work to get a page to rank at the top of Google. At the
bare minimum a pure SEO setup takes:
• Keyword-optimized (but not spammy) content
• Quality backlinks – from multiple sources so that the backlink profile looks natural
• Regular (quality) updates to keep users' interested
• Time for Google to index and rank all content, backlinks, social signals, etc.
If your competition already has these pieces in place, then it's that much more
challenging for you to break through. And if your competition is a big brand that has a
larger budget for content generation, social engagement, etc. then you're fighting a
losing battle to rank on Google for that keyword.
This becomes particularly relevant once you start to realize that...
Organic traffic is only part of your audience.
If you're in a large niche then peeling away some small part of your competition's
organic traffic may be worthwhile. In smaller niches, the lower search volume makes
this more difficult. However, you audience doesn't spend all day on Google.
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According to data from web technologies firm Go-Gulf, people are spending more time
on Yahoo and AOL per month vs. Google. (And Facebook blows them all out of the
water):
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source: http://editorial.designtaxi.com/news-inttime1007/big.gif
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This trend of people spending less time searching and more time interacting and doing
things online is one reason why Google has put a strangle-hold on their keyword data.
They realize that once people have found sites that they enjoy, they can (and do)
bypass Google altogether to get to those sites. Take a look at this portion of Go-Gulf's
research, which indicates how people spend their time:
The fact is, people are spending less and less time searching online. This reduces
Google's chances to make money, as we all know that Google relies on search
advertisements to generate a profit. (Which just may be why their coveted keyword data
is still available to users of AdWords in their campaigns.)
Meanwhile, more and more advertisers are moving to the platforms where users spend
the majority of their time – i.e. Facebook.
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The Painful Future of Facebook
Advertising
Let me start off by saying that I am not advocating for the abandonment of Facebook (or
any other platform that gives you results). Yet, while these platforms continue to play an
important role in generating traffic as I showed in my diagram, there are definite
problems.
In particular, while advertisers continue to flock to Facebook, this mainstream shift to
social advertisement will likely lead to greater issues for internet marketers and small
business owners who currently utilize Facebook as part of their traffic stream.
To understand why, let's take a step back and look at the natural progression of most
online advertising platforms...
Back when AdWords first came out in 2000, it was a breakthrough in affordable online
marketing. It was also incredibly simple to set up and use, meaning that people could
get traffic and profits to their sites relatively quickly.
There were no restrictions on affiliates, no Quality Score guidelines, and very few
limitations on what could be done on the platform, which made it easy for internet
marketers and affiliates to make a profit.
Google even had its own affiliate network at one point, meaning there were several
opportunities both within AdWords and within the affiliate network.
As the AdWords platform matured, additional features were added that fine-tuned
targeting, and conversion tracking. This made it a lot easier to see ROI on the ads. On
the flip side, however, new restrictions and rules were continually added, and gradually
affiliate marketers were all but squeezed out as Google's stance on affiliates changed
(and not for the better).
In fact, Google shut down its affiliate network entirely this year, for reasons that many
speculate have to do with the fact that affiliates pull revenue away from Google's
standard mode of operation.
You only need to look at the amount of
revenue offered by AdSense (which they
recommend publishers use), versus the
amount of revenue offered by advertisers
to their affiliates to realize that Google
acted in the interest of increasing profits
when it shut down its own affiliate
network.
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Avg. Revenue from AdSense Campaigns
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With affiliates able to earn as much as 70% (or more) commission on various goods and
services, there's simply no comparison.
How Times Have Changed
Today, Google makes it very difficult to run an affiliate campaign on AdWords without
taking a lot of extra steps and putting in a lot more time and effort. That isn't to say that
people can't have success with AdWords, but there are definitely some difficulties that
make it a lot more work.
Anyone who wants to use AdWords for affiliate marketing should first take a look at the
guidelines. Google's website lists an entire page of rules and regulations particular to
affiliate marketers, all designed to limit the amount of business affiliates can do through
the platform.
As of this writing, affiliates on AdWords cannot:
• have their ad shown at the same time as another affiliate who uses the same
display URL or domain
• have any ads for data entry affiliate programs
• link to a page on their site to use as a part of a conversion funnel leading to the
affiliate landing page
• direct link to the offer page (per the URL rule)
• use publisher-provided copy verbatim (anti-mirroring rule)
This means that any affiliate who wants to use AdWords to drive paid traffic needs to
have:
• a fully fleshed-out website that covers the niche (without copying the publisher)
• a conversion funnel that adds an extra step (at the least) to get to the publisher
page – this is a big one, as it's almost guaranteed to reduce conversion rates.
• willingness to deal with the stress of arguing your position should Google decide
to suspend your account
On top of that, the platform has become more complicated and expensive to use,
because more and more people are spending money on the platform.
An Ominous Progression...
Getting back to Facebook Ads, you can see similar trends already starting to occur.
Whereas Facebook used to be a way to get attention and clicks with very little
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competition, now the platform is flooded with marketers and ads in practically every
niche.
The rules for the kinds of ads and content of ads has changed as well, and it's not
uncommon to have an ad disapproved for seemingly minor details such as the amount
of text vs. imagery.
Then there are the unique complications that are related to Facebook itself:
Difficulties of Advertising on a Social Platform
Because Facebook is a social platform, there are certain expectations that the audience
has with regards to their experience. In general, people on Facebook aren't there to
engage with marketing of any kind, with a few exceptions. If they do “Like” a page or
otherwise engage, most people do so with the expectation of benefit. Think of the
number of times you've “Liked” a page in order to participate in a contest or to get a
coupon or sales price. Many others do the same.
This social aspect of give and take manifests itself in other aspects of social media
marketing as well.
Privacy Issues
One of the biggest areas where social media marketing can prove difficult in
comparison to more traditional routes is the area of privacy. People have very real
concerns about what companies are doing with their information, and this can lead to
feelings of annoyance or worry when they see ads that are targeting them through their
friends.
This is what leads people to click the spam button for perfectly legitimate advertising.
Ad Blindness
On the other end of the scale (and more common) are the people who are so jaded by
the constant bombardment of advertising that they simply ignore it. Ad blindness affects
people on all platforms, but most especially on social media where the focus is on
conversations and interaction with others.
The personal connections people have serve as the primary focus of attention, leaving
most ads by the wayside. This means that it becomes ever more difficult to stand out,
and in standing out, to get people to take action. The net result of so many terrible ads
on Facebook is that it makes it harder and more expensive to use Facebook to drive
revenue.
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Another factor that plays into ad blindness on Facebook in particular is the layout.
Facebook keeps all posts in a neat column, which makes it easy for Facebook users to
keep their attention scrolling downward in their feed – essentially ignoring the sidebar
where ads reside.
This is particularly true if you don't have a well designed ad that stands out – it just gets
passed over as people go about their usual routine. Facebook has even done some
redesigns around this fact, as a Gizmodo article by Kyle Wagner points out in March of
this year:
source: http://www.gizmodo.com.au/2013/03/facebooks-most-overlooked-design-change/
See the change to the news feed to relocate it above the ads? There was some
speculation that this was deliberate in order to try to force users' attention to the right
sidebar, which is extensively ignored.
Audience Participation
This last challenge is pretty unique to Facebook, and once again it has to do with the
fact that Facebook is a social platform. When you do run ads successfully on Facebook,
they are often targeted to your fans – people who are interested in your brand, or at
least in your niche. And because they are interested, they have the expectation of
interacting with you via pages and posts.
Getting sales via Facebook usually requires a fairly detailed funnel that uses social
media to warm up cold prospects until they are hot leads and ready to buy from you. It
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takes nurturing on social media to get them to your website, from your website to your
list, and from your list to (hopefully) a sale.
This process time-consuming and not always effective. There will always be some
people who would rather socialize than make a purchase. Spend too much time
courting the wrong kind of fan, and you're just wasting your money and resources on
people who will never convert.
The typical social media marketing plan has to go through several stages of the funnel
in order to make a sale:
(Relevant) Awareness →
You have to make people aware of your brand in a way that is positive and useful for
them. Consider the healthy eating niche. This step could be anything from posting
healthy recipes to reviewing farmer's markets to posting food labels for discussion.
In the midst of all this posting, you have to hope it leads to the next step in the funnel
which is...
Engagement →
You have to have an engaged audience if you want them to trust you and to eventually
convert. This means keeping the conversations going on those posts, and finding ways
to spark discussion on a regular basis. Once you have built up a community of fans who
are engaged, only then can you truly start the selling process.
Advocacy →
The main reason why social media is so attractive is because of advocacy. People who
are your fans can tell their friends who may also become your fans. But it's a two-way
street. You have to make sure you continue to meet the needs of your advocates and
that they feel like they can trust your brand. Otherwise, all that hard work may falter if
they feel you don't live up to their expectations.
Conversions →
Finally, you're starting to make some sales. But this could be months down the line, and
if you want to keep making sales, you have to keep working the top of the funnel to
keep people engaged and to build more advocates of your brand.
Those who are looking for a simple way to grow their traffic and scale up quickly can't
afford to get bogged down in the process of generating traffic via social media. This
highlights a significant challenge:
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If you can't rely on organic traffic from Google, and you can't successfully promote
affiliate offers through AdWords, and you can't get quick, scalable traffic from social
media ads, where can you turn to?
The answer lies in an area of advertisement that most people have written off, and very
few people are taking advantage of right now: Media buying.
The Hidden Underworld of $20-$50
Mini Media Buys
When people think of media buying, the thing that usually comes to mind are the banner
ads of the past. Everyone knows (or thinks they know) that these types of ads don't
work. People ignore them, they just aren't affective, they're too expensive, etc.
But stop and think about that for a moment.
If banner ads truly don't work, why are they still around? And furthermore, why is it that
big brands like Amazon, eBay, BMW, and others rely so heavily on them?
Surely companies with million-dollar budgets have more to spend, but even so, they
wouldn't pour that kind of money into a campaign with zero return.
It's just not good business.
But despite the so-called ineffectiveness of banner ads, adspend for display advertising
is keeping pace with search:
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Big brand VISA uses targeted banner ads on prominent sites, such as CNN...
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So if these companies are finding media buys useful, there must be some effectiveness
to them.
That means rethinking the idea that media buys don't work, and instead look at the
ways in which media buys are flying largely under the radar of most internet marketers,
and how we can make them work for us.
What Are Mini Media Buys?
Media Buys have been successfully used quietly by both big brands, and the little guy.
In fact, many one man bands working from home have been driving media buy traffic to
affiliate offers, CPA offers, lead generation pages, local businesses, pay per call offers,
ecommerce sites, and their own products.
They can do this because you can now start small mini campaigns with just $20-$50,
identify the profitable traffic, and then scale up $100/day campaigns from there.
This is something you can do to as Media Buying is very different from what it used to
be in the past....
Media Buys in the Past
It's true that in the 1990s, media buys were completely unrealistic for the average
marketer, and for several reasons:
• media buys were hugely expensive (think $100 per 1000 views)
• media buys didn't get as many clicks (which made them low on the ROI scale)
• because of the budget and the commitment involved, most websites would only
talk to larger companies anyway
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It was much more cost-effective to run an AdWords campaign in the early 2000s when
Google first brought the platform live, and that's what people flocked to.
In the meantime, banner ads were mostly ignored by marketers, and forgotten as
platforms like AdWords and Facebook came on the scene.
But while most marketers have been ignoring the world of banner ads and media buys,
some very interesting changes have started taking place...
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How Mini Media Buys are Possible
Far from their $100 CPM highs, costs have come down over the last two decades. This
chart from Adify shows 2009 CPM buys and their decline:
The drop in CPM across nearly all verticals has dropped even more in recent years. It's
now entirely possible to have a CPM of $1, $0.50, or even $0.10 (or LESS).
This huge decrease in pricing makes it very affordable for people in any niche to get
their message in front of their intended audience. While it is the case the click-through
rates for banner ads tends to be lower, there are still multiple advantages to using them
as part of your overall traffic generation plan.
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Audience Targeting
As I mentioned before, your audience is going to spend their online time at several
different activities. They won't spend all of their time on Facebook or Google – there are
likely multiple sites that catch their interest. If you know your demographic, you can
target them anywhere. Facebook makes it easy to get this kind of information, which
you can then use anywhere you like.
And if you don't want to use Facebook's data, there are multiple ways to research the
demographic of your niche without spending a lot of money.
Using audience targeting in conjunction with media buys allows you to reach the people
who are most interested in your niche without having to find them at a moment when
they are most interested in socializing with friends.
Retargeting
Retargeting is a particularly effective use of media buying, as it allows you to recapture
lost leads. If you aren't familiar with retargeting as a concept, here's an example of how
it works:
Say you have set up a funnel designed to bring people onto your email list or to get
them to make a one-time purchase (either organically, through Facebook, or even
through other paid advertising).
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source: https://www.facebook.com/business/power-of-advertising
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A certain percentage of users will not convert on that first interaction. It doesn't mean
that they don't like your brand, or that they don't find your product useful. The timing
may not be right for them, for one reason or another.
If all you have is this one funnel set up, this person may never come back to your site.
It's a hit-or-miss proposition.
Potential customers may forget the URL, get too caught up in other things, etc. even
though they were definitely interested. Later on, they make a purchase elsewhere, at
another site that just so happened to catch their attention at the right time.
Retargeting through media buys can save the sale. After a person has come to your
site, the technology is there to tag them so that as they browse other sites online, they
see your display ad.
This does two things →
1. It reinforces your brand in their mind as one that is trustworthy (after all, your ad
could be right alongside VISA and BMW in some cases).
2. It puts you at the top of their mind when they are ready to make a sale. Because
they remember you from the display ads, you are able to get a sale weeks or
maybe even months down the line.
Audience Reach
Another advantage of media buys is the fact that they have the potential to reach your
audience no matter where they are online on any given day. Let's go back to the usual
online routine I discussed.
At any given moment, your audience may be on any number of sites – reading blogs,
checking the weather, watching videos, catching up on the news, following a tutorial,
looking at pictures, etc.
Media buys can be targeted to the very sites that your audience is most likely to visit.
And in fact, there are technologies in place that will further allow your display ads to
show in relation to a particular search on a site – which allows for even more precise
targeting at very inexpensive rates.
Testing & ROI
And speaking of rates, let's discuss the cost-effective way media buys can contribute to
your bottom line.
As I sad before, mini media buys can be had for as little as $20 - $50 per campaign.
We're talking about an entire month's worth of display advertising that only costs about
as much as going out for a nice dinner.
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This puts it well within the reach of
anyone who is serious about building an
online business. Within that small
budget, it is possible to do many things:
1. Test your display ads (for use on
more expensive networks like
Facebook)
It's simply a matter of coming up
with two (or more) creatives and
seeing which one gets the bigger
CTR. Because you are paying
very little for your views, you can
afford to test several different ads
to find the best one for use on
platforms such as Facebook.
2. Test your messaging
Again, you can test different messages to see if one resonates with your
audience more. Different calls to action, different offers, etc. All of these can be
used to
3. Test your conversion funnel
Media buying platforms do not have the restrictions of AdWords – there is
nothing to stop you from direct linking to affiliate offers, your own offers, or any
other conversion funnel you want to test.
Once you're able to turn a profit on these small campaigns, it's very easy to scale
it up for bigger and bigger profits, and with minimal risk.
4. Implement Mobile Funnels
Display advertising on mobile devices is a great way to increase your brand
awareness and get more conversions. Tablet devices in particular are showing a
great deal of promise.
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Why Mini Media Buys Continue to
Fly Under the Radar
Despite all of the advantages, mini media buys are still very underused. It's likely the
combination of misinformation (everyone “knows” media buys aren't effective) and a
lack of information altogether as platforms like AdWords and Facebook hog the
spotlight.
Think about it this way:
Have you ever seen a new fashion trend or fad take off? At first it's just the “cool kids”
who are doing it. Just a handful of people who stand out from the crowd and are doing
or wearing their own thing.
It gets attention.
It becomes popular.
Suddenly, you look around and now everyone is wearing the same thing.
It's no longer special.
It no longer stands out.
And more than likely, the “cool kids” have moved on to something else, leaving the fad
long before the popularity wears itself out.
When it comes to affiliate marketing (or any online marketing) best practices work the
same way. Someone comes up with a new and innovative way of engaging with
customers or getting huge traffic, or improving conversions.
Because it's new and engaging, sales pour in as customers (who are bored of the same
old, same old) flock to something new.
People notice the success of the people who are using these new tactics, and copycats
abound.
Pretty soon, you've got market saturation and customers are bored again. They get
apathetic.
Sales level off.
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Anyone trying to get in on what used to be a great new technique is crushed when they
realize that everyone is already to the point of “been there, done that” and the results
just aren't what they'd hoped.
If you've ever tried out a new system only to find out that it just didn't work for you, or if
you struggle to get even minimal results from all your hard work, oversaturation (and
customer boredom) is a likely culprit.
As long as more and more people are piling on the affiliate marketing bandwagon, it
makes it harder for anyone to stand out. This is especially the case if you are new and
don't already have a following in your niche, and you don't have the knowledge
resources to figure out the next big thing to pursue.
Understand that the way to get ahead of the curve in online marketing takes three
things:
1. The ability to look at the past and understand the reasons behind past successes
(and failures)
2. The ability to look at the present and take stock of the kinds of tactics where
people are seeing real success, and the reactions to that success (both positive
and negative)
3. The ability to combine those insights and look forward to the future, spotting
trends and advantages that your competition isn't using (and then implementing
those ideas first)
This is especially important when you consider the fact that people just aren't using the
internet the same way that they did ten years ago, or even five years ago.
Far from being this new and novel thing, people have come to rely on the internet – and
not only that, they have very demanding expectations! If you're going to be able to make
a sale, you have to break out of the set patterns that most affiliate marketers are doing,
and you have to have a way to consistently get great results as you innovate.
So while everyone else is focusing on Facebook and AdWords as the big money
makers, a small group of entrepreneurs has moved ahead, and is broadening their
focus.
There's never been a better time for mini media buys, especially while everyone else is
focused on the shiny and “new”.
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Seeing is Believing...
While seeing great results for someone else goes a long way, I had to personally try out
media buys for myself.
And while I'm no expert, I do have experience in the typical areas of Facebook ads and
AdWords. I was able to set up a display ad, run the (very inexpensive) campaign, and
when it was all said and done, I had made a profit. What I found is this:
Direct media buys are the most accessible and easy to maintain method for paid traffic
so far out of Facebook Ads, Network Media Buys, AdWords and Solo Ads.
I got hooked when I put up a banner to a simple video landing page, which then
redirected straight to a sales page and made a profit, turning a $200 buy into just short
of $400, and I'm scaling from there.
The thing I liked most about it was the ease and simplicity.
• I didn't have to write a bunch of Facebook posts
• I didn't have to set up a complicated landing page
• I didn't have to spend tons of time getting people warmed up via an email list.
This was cold traffic, and I was able to make a profit with very little effort involved – just
a basic landing page and the media buy ads pointing to it.
That's it.
I am learning media buying from incredible experts who have spent and made millions
in media buying. Like me, you might be intimidated by how big some of these guys have
scaled up, but what is interesting is that they started with mini media campaigns just like
you can.
Any campaign you do should start with small strategic buys to test things out, and you
then scale your campaigns up from there.
The methods the big guns use work on huge campaigns, can work just as well on your
small media buy campaigns. You can use the same methods, but just apply them to
smaller numbers while you get to grips with media buying before you scale up.
The results from these big guns are incredible, and I am confident you will be very
interested in what they have achieved by starting off small, and as you see their results
you are going to begin to understand just how powerful mini media buys can be."
Hearing how these guys were able to generate some very large-scale profits while
starting out small...
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Well, it's impressive to say the least. And tomorrow I'm going to share it all with you and
you'll get to see the results first-hand and judge for yourself whether or not these mini
media buys are something that can take you to the next level.
But I've got to know that you're definitely interested.
This is powerful information and I'm going to share example results from one of the
biggest media buyers in the industry, and if you want to get to the front of the line and
get the information SOONER than everyone else... I've got one simple request:
→ Email our support team at support@munchweb.com with subject line "I'm In"
to get the early link for the next video. I guarantee this is absolutely going to change the
way you look at traffic generation for your websites now, and in the future.
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