The document outlines a product strategy targeting smokers and coffee consumers in India, highlighting a significant consumer base and their habits. The product features a special cleaning system aimed at removing stains from nicotine and coffee, with a focus on appealing branding and psychological pricing strategies. It emphasizes the importance of pricing and market coverage for effective distribution across India.

1. Product, Pricing, Place

2. Objective Right product, at the right price at the right place and time.

3. Product Strategy This Product is targeted to the smokers and coffee consumers.

4. There are about 120 million smokers in India One third of its smokers population are adults (31.7%) Smokers in its forms Bidis (48%) Chewing Tobacco (38%) and Cigarettes (14%)

5. Coffee consumption in urban markets in India is around 55,000 tons. 80% coffee consumption are in the southern Indian states.

6. Removes stains caused by nicotine and coffee. Whitens dull looking teeth Eliminates bad breath caused by smoking and coffee.

7. Brand Name Descriptive Branding XL WHITE Features Special Formulated Unique cleaning system Power Ice mint Flavour

8. Product Variety Quality Packaging Size

9. XLW White Forever

10. Pricing is one of the most important element of the marketing mix.

11. Fixed and Variable Costs Company Objectives Proposed positioning strategies Target Group and Willingness to pay

12. Psychological Pricing Eg- Selling a product Rs 99/- instead of Rs 100/-

13. Channels Coverage All India Market