Is Social Media Prominent In Your Business?

288 views

Published on

Social media isn't a fad, it's a fundamental shift in the way we communicate.

Are you willing to do what it takes to make social media work for your business?

If social media is not a top priority, your business may not exist in 5 years. Come get your questions answered and find the most beneficial tips and tools to compete in this fast moving digital media.

Jeff DeHaven, Digital Marketing Director of Blue Thumb shares from his 11 years of social media experience.

Looking forward to the event, thanks for giving me the opportunity to talk to your members.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
288
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Is Social Media Prominent In Your Business?

  1. 1. Is social media prominent in your business? Jeff DeHaven Digital Marketing Director
  2. 2. A little about me • 29-year old
  3. 3. A little about me • Saginaw resident
  4. 4. A little about me • Married to a teacher
  5. 5. A little about me • 4-year old princess
  6. 6. A little about me • 1-year old dachshund named “Mac”
  7. 7. A little about me • Digital Marketing Director
  8. 8. A little about me • President of #smcglb
  9. 9. A little about me • Vice President of #SMAMi
  10. 10. Wedding sponsored • June 9, 2012 - saved over $20,000
  11. 11. A little about me • Addicted to…
  12. 12. Social is here to stay People are social and yearn to be connected.
  13. 13. Stats to prove it •72% of all internet users are now active on social media •18-29 year-olds have an 89% usage •The 30-49 bracket sits at 72% usage •60 percent of 50 to 60 year olds are active on social •In the 65 plus bracket, 43% are using social media •US citizens spend 16% of each hour on Facebook •71% of users access social media from a mobile device
  14. 14. Current social platforms today 100 in 2012 350 in 2013 950 companies
  15. 15. Community
  16. 16. Making things happen
  17. 17. Fun & to create conversations
  18. 18. Even for dinner
  19. 19. What to consider… •Most used platform for a decade now •Think about, who’s not on it? •No other platform in the region is used as often? •Has the most customization •Post get more interaction compared to other platforms •Continuously reinventing •Integrates competitive features, hindering falloffs •23 percent of Facebook users login at least 5 times per day •47% of Americans say Facebook is their #1 influencer of purchases •70% of marketers used Facebook to gain new customers
  20. 20. Let’s get mobile
  21. 21. What % of fans see post? Text your response to 22333! • 90%-75% - 150073! • 74%-50% - 150075! • 49%-25% - 150776! • 24% & below - 150794
  22. 22. Let’s see your prediction?
  23. 23. The magic number
  24. 24. Today’s organic reach
  25. 25. Why would Facebook do this? Facebook has to filter content somehow! •1.23 billion monthly users •1,500 post per day (friends & pages) •Facebook picks 300 to present in Newsfeed •Seeks to deliver “high quality” content •It’s paid advertising just like any other media
  26. 26. Get better at Facebook
  27. 27. MUST have a strategy
  28. 28. Hashtags
  29. 29. Tagging other pages
  30. 30. Tagging other pages
  31. 31. Facebook Offer
  32. 32. Text-only post are OUT!
  33. 33. Visually impactful images
  34. 34. Where to get rich images
  35. 35. Create custom tabs
  36. 36. Tell fans how to see you
  37. 37. Brand NEW Facebook layout! CURRENT NEW
  38. 38. Brand NEW business page layout! CURRENT NEW
  39. 39. Majority of audience is mobile According to analysts at eMarketer, the U.S. has 99.2 million mobile phone Facebook users in 2013. That’s 40.3 percent of all mobile phone users in the country and 26.3 percent of the U.S. population.
  40. 40. Customize content for your largest audience
  41. 41. Simple messages go far
  42. 42. Play off real happenings
  43. 43. What is real-time marketing?
  44. 44. “Piggyback”
  45. 45. Great product posting example
  46. 46. What is a “campaign”? • It’s a goal and/or challenge 1. Raise fan base ORGANICALLY! 2. Announce new services/product 3. Community footprint event 4. Celebrate milestones
  47. 47. Simple, but a very effective campaign
  48. 48. Viral is the new marketing
  49. 49. What is this from?
  50. 50. The results!
  51. 51. The results!
  52. 52. Pinterest is easily #2 • Inspirational visuals • Products, service offerings, special announcements, campaigns • Schedule pins with viraltag.com
  53. 53. Pinterest is easily #2 • 70 million users • 80% female • 75% of traffic comes from mobile app • 80% of Pinterest post are repins • Americans spend 1 hour and 17 minutes daily (16 minutes per visit)
  54. 54. What to pin?
  55. 55. Pinterest campaign
  56. 56. Easily make videos •Every second 9 videos are uploaded •Late teens to early 20’s, 57% are female •Owned by Twitter •6 seconds, get’s full attention •Show off a product or service •Quick product demo or how-to •Create hype or make an announcement
  57. 57. Create videos w/o a crew • Shareable videos via other platforms • No fancy equipment needed • Not just an app anymore • Videos will be 55% of all internet traffic by 2016 • 64% of consumers are likely to buy after viewing a video • 400% more shares, than standard videos
  58. 58. Example
  59. 59. How can I do it all? • Can no longer be secondary • Designate the right admins! • Hire a graphic designer or intern • Use the proper tools we talked about • Well thought out strategy
  60. 60. My favorite resources • mashable.com • socialmediaexaminar.com • allfacebook.com • jonloomer.com • socialmediaexplorer.com • socialpros.podbean.com • hashtag.org
  61. 61. Reach me anytime Jeff DeHaven jeff@bluethumbdigital.com bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven @jeffdehaven

×