3 pillars

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3 Pillars of Real Estate Marketing

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3 pillars

  1. 1. Pillars of Online Real Estate Marketing
  2. 2. about me: • 8 years as a Mortgage Broker
  3. 3. about me: • 8 years as a Mortgage Broker • I went to the dark side
  4. 4. about me: • 8 years as a Mortgage Broker • 1.5 years as a Realtor®
  5. 5. about me: • 8 years as a Mortgage Broker • 1.5 years as a Realtor® • Been Teaching and Speaking for 4 years • Video Marketing • Digital Marketing • Consulting
  6. 6. 3 Pillars Online Real Estate Marketing Social Local Mobile
  7. 7. 3 Pillars Online Real Estate Marketing Social
  8. 8. 3 Pillars Online Real Estate Marketing Local
  9. 9. 3 Pillars Online Real Estate Marketing Mobile
  10. 10. Social
  11. 11. Social
  12. 12. Social You need to create an experience that converts “likes” and “followers” into LEADS.
  13. 13. Social some best practices
  14. 14. Social some best practices Curate & Diversify
  15. 15. Social some best practices Curate • be FUN
  16. 16. Social some best practices Curate be FUN •be ENGAGING •
  17. 17. Social some best practices Curate be FUN •be ENGAGING •be INFORMATIVE •
  18. 18. Social some best practices Curate
  19. 19. Social Curate & Diversify Diversify
  20. 20. Local Location Location Location
  21. 21. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month
  22. 22. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month • 90% of home buyers start online (all location based)
  23. 23. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6billion searches a month • 90% of home buyers start online (all location based) • Less than 20% of all business have claimed their local listing
  24. 24. Local Where to start?
  25. 25. Local Where to start?
  26. 26. Local Where to start?
  27. 27. Mobile
  28. 28. Mobile
  29. 29. Mobile 80% of Americans don’t leave home without it
  30. 30. Mobile mobile internet use has surpassed desktop use.
  31. 31. Mobile 72% + check and updated their status….
  32. 32. Mobile 72% + check and updated their status…
  33. 33. Mobile 75% use their mobile device….
  34. 34. Mobile 75% use their mobile device….
  35. 35. Mobile
  36. 36. Mobile
  37. 37. Mobile 89 million people watch 1.2 billion videos a day
  38. 38. Mobile 89 million people watch 1.2 billion videos a day 50% of all MOBILE traffic
  39. 39. Mobile 89 million people watch 1.2 billion videos a day 50% of all MOBILE traffic 92% of mobile videos are shared.
  40. 40. Mobile Video Ideas: • FAQ and Questions they should be asking • Community and home tours • tips and tricks • include your affinity partners
  41. 41. For more…. Visit: DaveWoodson.com YouTube: Dave Woodson & BuyNWi Twitter: DaveWoodson BuyNWi.net

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