Video Marketing for Small Businesses

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Reasons to use video marketing for small business

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Video Marketing for Small Businesses

  1. 1. 5 reasons to use video
  2. 2. 5 reasons to use video• reach a broader audience
  3. 3. 5 reasons to use video• reach a broader audience• help alleviate doubt in the buying process
  4. 4. 5 reasons to use video• reach a broader audience• alleviate doubt in the buying process• create and build brand
  5. 5. 5 reasons to use video• reach a broader audience• alleviate doubt in the buying process• create and build brand• highlight your talent and/or product
  6. 6. 5 reasons to use video• reach a broader audience• alleviate doubt in the buying process• create and build brand• highlight your talent and/or product• 6X more likely convert
  7. 7. Why businesses don’t use Video:overwhelmed by technologydon’t know where to startcamera shyeditingamateurishdon’t understand SEOtime consuming
  8. 8. Some Stats:• over 4 billions hour of videos per month
  9. 9. Some Stats:• over 4 billions hour of videos per month• 72 hours of content is upload every minute
  10. 10. Some Stats:• over 4 billions hour of videos per month• 72 hours of content is upload every minute• 1 billion monthly users
  11. 11. Some Stats:• over 4 billions hour of videos per month• 72 hours of content is upload every minute• 1 billion monthly users• 50X greater chance of being on the
  12. 12. Why does it Matter?
  13. 13. Why does it Matter?
  14. 14. We search
  15. 15. We ignore the Ads
  16. 16. We Learn
  17. 17. How to build a brand
  18. 18. How to build a brand• Relevant
  19. 19. How to build a brand• Relevant• Valuable
  20. 20. How to build a brand• Relevant• Valuable• Consistency
  21. 21. How to build a brand• Relevant• Valuable• Consistency• Calls-To-Action
  22. 22. Creating Relevant Content
  23. 23. Creating Relevant ContentAnswer customer questions
  24. 24. Creating Relevant ContentAnswer customer questionsOptimize your Title
  25. 25. Creating Relevant ContentAnswer customer questionsOptimize your Description
  26. 26. Creating Relevant ContentAnswer customer questionsOptimize your Tags
  27. 27. Creating Relevant ContentKeywords
  28. 28. How to upload to
  29. 29. Creating Content
  30. 30. Creating ContentScripting
  31. 31. Creating ContentScripting•Create an outline
  32. 32. Creating ContentScripting•Create an outline•Have a conversation
  33. 33. Creating ContentScripting•Create an outline•Have a conversation•Be brief
  34. 34. Creating ContentScripting•Create an outline•Have a conversation•Be brief•Be visual
  35. 35. Creating ContentCalls-To-Action
  36. 36. Creating ContentCalls-To-Action•What to do
  37. 37. Creating ContentCalls-To-Action•What to do it•Why do it
  38. 38. Creating ContentCalls-To-Action• What to do it• Why do it• How to do it
  39. 39. Creating ContentCalls-To-Action
  40. 40. Why you should be using
  41. 41. Why you should be using
  42. 42. Equipment:
  43. 43. Video Editing
  44. 44. Implementation:Pick the best equipment you & budgetPlanKeep video under 2 minutesdon’t worry about editing - yetPublish itShare with your social network
  45. 45. Youtube.com/DaveWoodsonYoutube.com/BuyNWiDaveWoodson.comBuyNWi.net(219)872-8000

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