Formspring Brief Overview
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Formspring is a social network where users can ask and answer questions to learn more about each other. It has over 20 million monthly global visitors, most of whom are between ages 13-34. Formspring offers various advertising opportunities including banners, sponsored questions of the day, and packages to build communities and engage new users. Metrics provided indicate the site has strong engagement from its global audience.
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Formspring Brief Overview
- 1. Brief Overview Mike Rogers! Head of Sales, Formspring! advertise@formspring.com! 415-963-4463!
- 2. What is Formspring? Formspring is a social network that helps people find out more about each other through asking questions and sharing interesting and personal responses.!
- 3. Formspring Fact Sheet Stats! Engagement!—A unique •! 365M page views per month conversation based social media •! 20M unique global monthly visitors site that delivers your message •! 4.5M US unique monthly visitors directly to our audience of highly •! 28M global registered users engaged, youthful consumers.! •! 8.6M US registered users •! 3M monthly active users •! Avg. 4.5 pages/10 mins. per session •! Avg. 8K questions per minute •! Avg. 2.5M responses per day •! 4B+ responses to date •! 60% connected to other social media •! Avg. 50+ followers per user Demographics! •! 54% Female 46% Male (Global) •! 96% in the 13-34 age group Sources: Ad Planner 12/11, Quantcast 12/11, GA 2011, Formspring 12/11!
- 4. Ad/Engagement Products Promoted QOTD! 300 x 250 ROS! Mobile! Community Builder! Promoted Favorite!
- 5. Banners 300 x 250 Placements •! Expandable and Flash! •! Video-capable! •! Above-the-fold! •! Placed on the three most trafficked " pages (home page, profile, and inbox)! •! Targeting available! •! DART served " and tracked! •! Tier 2 remnant " available also!
- 6. “Question of the Day” Sponsorship Package* Own the most popular activity on Formspring!! Includes: •! “QOTD” Placements " (Inbox/Homepage)! •! Response Banner! •! Custom Formspring Profile! •! ROS Banners! •! Mobile Banners! •! Ongoing Post Engagement ! Showcase or introduce your product to the Formspring community through the *Targeted to US users only! sponsored version of the Question of the Day !
- 7. “Formspring Favorite” – Promoted Profile Module appears on Inbox, Home, and Profile pages! Formspring Favorites Module! Formspring Favorites Page! Formspring Favorite Sponsorship includes: Custom profile page! Site-wide promotion of module! Community-building!
- 8. “Community Builder” Sponsorship Package Build your brand and extend your engagement to the Formspring community " through this full service community building package! •! “QOTD” Sponsorships Packages " •! “Formspring Favorites” Rotation Includes:! (launch and strategic)! (Interest and Favorites Pages)! •! “New User” Interest Engagement ! •! Auto Follow in Appropriate Interest •! Ongoing Question Management ! (featured profile)! •! Guaranteed Community Results! •! Custom Formspring Profile " (included in QOTD)!
- 9. Formspring Mobile Fact Sheet Mobile iOS* Stats •!Nearly 500K downloads! •!55M page views per month! Engagement!" •!250K unique monthly visitors! •!Avg. 12.5 pages per app session! —A unique •!Avg. 1 hour+ per app session! conversation based social media app Site Stats & Demographics that delivers your •!54% Female 46% Male (Global)! message directly •!96% in the 13-34 age group! to our audience of •!28M global registered users! highly engaged, •!4B responses to date! youthful consumers. •!60% connected to other social media! •!Avg. 30 followers per user! *Android just launched!! Sources: Ad Planner 12/11, Quantcast 12/11, GA 2011, Formspring 2/12!
- 10. Mobile Banners 320 x 50 placements •! Expandable/Rich Media! •! Video capable! •! Above-the-fold! •! Placed throughout app! •! Targeting available ! •! Commercially served" and tracked! •! Mobile web available as well!