The document provides guidance on writing for different media formats including radio, television, and speeches. It discusses important considerations and best practices for each format. For radio, it recommends using an conversational style and spelling out numbers. For television, it emphasizes writing to match the video and using first, second, or third person. For speeches, it stresses knowing your audience and speaker's style, using an outline, and incorporating visual aids when possible since 93% of communication is nonverbal.