The document discusses the importance of 360 degree feedback between suppliers and customers. It notes that suppliers add value rather than just passing value, so relationships should graduate to mutually beneficial partnerships beyond simple vendor relations. 360 degree feedback involves obtaining feedback from suppliers on a company's practices, systems, and methodologies to identify best practices and areas for improvement. A sample supplier-customer feedback form is provided that rates various aspects of the relationship on a scale from 1 to 10 and includes space for comments on improvements.