31events.com 2020 OEM debrief report

31events.com Platform Debriefing for OEM’s 1
31events.com Calendar Marketing Platform Debriefing
And
Calendarsnack.com Example

A Calendar Invite Platform for Email Marketing and Web Solutions...........................................................................3
The RSVP - Create. Send. Count. ..............................................................................................................................4
OEM use cases........................................................................................................................................................7
OEM Data provided for a Single Calendar Event ......................................................................................................8
Master Event Dash Board by the numbers...............................................................................................................9
Master Event Dash Board by the numbers.............................................................................................................10
Master Event Dash Board Calendar Cards..............................................................................................................11
Master Event Dash Board Calendar Cards..............................................................................................................12
Freemium Customer Story.....................................................................................................................................13
Event Summary.....................................................................................................................................................14
Review and Edit ....................................................................................................................................................15
Send Test..............................................................................................................................................................16
Web Forms ...........................................................................................................................................................17
Landing Pages.......................................................................................................................................................18
MailChimp, Klaviyo and ConvertKit for 1 Click RSVP Click Support in Call to Action buttons.....................................19
MailChimp RSVP Example .....................................................................................................................................20
MailChimp Template Workflow – completed in 5 minutes for both steps ...............................................................21
Sending Single Invites and Sending Invites to a list.................................................................................................22
Event Report.........................................................................................................................................................23
RSVP Responses....................................................................................................................................................24
Invitee Detail ........................................................................................................................................................25
Download Report..................................................................................................................................................26
Download Report Email.........................................................................................................................................27
Download Report CSV File.....................................................................................................................................28
Klaviyo Integration Example..................................................................................................................................29
Klaviyo Call to Action CTA confirmation.................................................................................................................29
Klaviyo CTA RSVP email confirmations list .............................................................................................................30
Direct Calendar Invite Send or “Bulk” send example without Email Marketing Vendor............................................31
MailChimp Examples.............................................................................................................................................32
MailChimp Examples – Detailed Reporting ............................................................................................................35
Example of Master Event Dash Board -CalendarSnack Premium Edition.................................................................36

A Calendar Invite Platform for Email Marketing and Web Solutions
We spent thousands of hours experimenting on how to create, send, and count a calendar
invite for RSVP's in email and web platforms. We built calendarsnack.com as a product to show
case the technology for the OEM market.
Our current product has hosted thousands of RSVP's since launch. It takes just a few minutes to
get running for your own RSVP offering.
We will be releasing an enhanced version soon, that will add multiple event calendar tracking,
calendar attachment support for coupons, QR Codes, customer list management and direct
calendar sending. Our technology agreements are packaged with API's and the example
CalendarSnack templates for free. Contact greg@techvader.com for more information or hit us
up on Drift.
Below is the Master Console overview

The RSVP - Create. Send. Count.
Create
A customer invites us to a calendar event by sending us a calendar invitation from their
calendar client to an email address for the calendarsnack domain. In this example, the
calendarsnack creation email is create@calendarsnack.com. We send a completed
calendarsnack to the calendar invite creator with all the links to the calendarsnack created for
this event. This process takes a matter of seconds with the customer using their own calendar
clients like Google Calendar or Outlook Calendar. This infrastructure can be set up for you in a
few minutes for your brand domain.

Send
We follow the IETF, Calendar specification RFC 2445. This works across calendar clients, times,
zones, and languages. We process the calendar client data sent to our email address and
generate the code for the individual events, so the calendar invitations can be embedded into
to Call to Action’s buttons in Email Marketing Campaigns, like Mail Chimp, Klaviyo or Convert
Kit for RSVP tracking. In addition to email marketing solutions, we provide the code for
webpages and landing pages that are prebuilt with an input box and a send button for the
calendar invite to be sent. When the event is requested, we send a real calendar invitation on
behalf of the event organizer. In the calendar messaging world, this is called tracking the
calendar receipt. Since we can request the calendar receipt, we are able to track the RSVP’s
status in the customer's calendar client on any device for Yes, No, or Maybe. Think of it being
an individual calendar server for each event.
In this example, the CalendarSnack code was used in a CTA Mailchimp button for RSVP tracking
of the calendar invite. Two hundred and Thirty-Six people clicked the CTA button in the
MailChimp campaign to get the calendar invite. One Hundred Eight people responded, Yes.
One hundred and Seventeen have not responded. In addition, they could use the prebuilt
landing page, web form, and single invite methods to send out the calendar invite and track.

Count
Included in each CalendarSnack is a detailed RSVP report for the organizer. Under the event
summary report, we track event organizer, start date-time, end date time, location, event ID,
current event status, created by, and created with. Under invitations sent, we track MailChimp
CTA, Klaviyo CTA, Email CTA (Build your Own), Webform, Landing Page, Direct-Single, Direct-
Bulk, and Shared. Under RSVP response's we track Yes, No, Maybe, and the total number of
responses. The individual events are then rolled up to the domain, or event organizers for a
view of all the calendar data processed.
In this example report, from the above invite, we are reporting on 8 areas of potential sending
of the single calendar invite from the various supported methods. MailChimp CTA, Klaviyo CTA,
Email CTA (Build your own merge codes), Webform, Landing Page, Direct- Single, Direct-Bulk, or
a Shared Calendar Invite.

OEM use cases
The platform can be used for sending calendar invites in Email marketing platforms using CTA
buttons, web page embeds, pop-ups boxes, landing pages, and community calendars. In
addition, we are going to release multi-event support, direct calendar invite sending, and
enterprise event management for marketing departments with multiple users and multi-events.
In this example, the customer used our calendarsnack landing page that is ready to go right out
of the box on their website to get out the calendar RSVP’s in a few minutes.

OEM Data provided for a Single Calendar Event
In this example, we are showing some of the reporting functions that are built into our APIs.
We know this customer used the web integration solution of the Landing page to amplify their
event. They did not use any email marketing platforms.

Master Event Dash Board by the numbers
This is a view of the master record reporting that is developed for the event organizer that is
managing possibly a team of people, or a brand, or OEM that is looking for consolidated
reporting and viewing of all events. It is designed to be a possible paid-for version if the OEM
wanted to use it this way.
1. All events created, created the last seven days, future events and past events are pre-filtered
in the dashboard.
2. You can toggle the data views in the main window with the Click to View Events Button for
Card View, as seen here. There is a ListView option, as well.
3. In Card View, we scrap the Calendar event data into a Card View format. We Identity status,
Parent status, Children status for the Organizer hierarchy. Start Date, Start Time, Organizer
Name, Organizer Email, and Event Created on Date for each record.
4. This is the top-level view of the domain owner for all events. This can be configured, so the
organizer who is managing multiple events and people can see all events for the company by
the organizer.

Master Event Dash Board by the numbers
5. You can click the filter buttons for presorting of Date Created, Event Start, and Organizer
Email.
6. Previous and Next Pages pre-filtered based on Date Created, Event Start, or Organizer Email.
7. Top Level view in for Invites Sent, RSVP Yes, RSVP No, RSVP Maybe for all the organizer's
events. We provide this data in the next level drill down. This is coming in a product called
Power Bar in 60 days.
8. Organizer Events and Event Report Drill Downs provide the next level Reporting. We track all
organizer events, so the Parent organization can see the individual events rolled up for
customer analytics.

Master Event Dash Board Calendar Cards
1. Examples of a Customer Calendar Event Cards that are seen in the master reporting engine.
We have thousands of events in the past six months. The events can be viewed in Card view or
List view.
2. By clicking on the Organizer Events, you will see all events generated by the creator of the
events. We use the email address to determine the event organizer from the calendar invite.

Master Event Dash Board Calendar Cards
3. By clicking the Event Report Button in the Calendar Card, you will get the Event Summary you
see here below of the event for that organizer.
4. This shows 171 Calendar Invites were sent out per Call the Action button that was clicked in
the MailChimp template. Sixty have responded RSVP Yes that they are coming in their calendar
clients.

Freemium Customer Story
We got to this screen by clicking the View Details from Master Report view or number 5 on the
previous page. This is what the Event creator sees when receiving the free calendarsnack in
email or sometimes called the “freemium” version. All the rest of the screens are of the Free
version and take on the persona of the CalendarSnack Freemium product.

Event Summary
This is what the customer sees when they create a calendarsnack or called the calendarsnack
customer view default page. It has five vertical tabs along the left-hand side in green. It is sent
to the creator’s email address by inviting us to the calendar invitation using Google, Outlook, or
Apple Calendar Clients using create@calendersnack.com. This process is headless or no login
needed for the customer to use. Just an email address is needed to generate the calendarsnack.

Review and Edit
EDIT in RED: After receiving the Calendarsnack, you can EDIT the following: Subject, Event
Organizer, and Where content for the event. In the CalendarSnack Power Bar Team edition, you
can edit the following: Start, End Dates, Time, and Invitation Message. If a customer makes a
mistake in the Free version, they can create a new calendarsnack and make the needed edits in
their calendar client.

Send Test
In the Send Test Tab, we have pre-programmed the Event Creator (You), so all you have to do,
is hit the button “Send Test Invite.” You will receive the calendar invite to your email address.
This will give you an opportunity to review the Calendar Invite. If you don’t like it, you can edit
the calendar invite in calendarsnack, or just generate a new one-off your calendar client.

Web Forms
In the Webforms tab, you will find four prebuilt webforms for website embedding as you scroll
down. They are simple to use, and we send out the calendar invites whenever someone uses
the modal web form, and that is tracked as well for the single event.

Landing Pages
In the Landing Page Tab, there is a copy link for the landing page URL to use in an email
signature, or any social media as a quick signup form for the single event.
Also, in the Link below, there is a Click to Preview button, that can be used to see the page. All
the information is generated from the calendar invite.

MailChimp, Klaviyo and ConvertKit for 1 Click RSVP Click Support in Call to Action buttons
This is our popular feature: MailChimp and Klaviyo integration for CTA buttons in email
platform campaigns. When the customer clicks the CTA - they are routed to a landing page,
while the calendar invite is sent to the email in the email campaign using merge codes. We
then track calendar invite receipts for Yes, No, or Maybe for that event and track it live as
customers interact with the RSVP. ConvertKit will be integrated in a couple of weeks.

MailChimp RSVP Example

MailChimp Template Workflow – completed in 5 minutes for both steps
2 minutes to get the CalendarSnack from your own Calendar Client of choice
2 minutes to get the MailChimp code and insert
into the MailChimp RSVP Call Action to button

Sending Single Invites and Sending Invites to a list
In the Send a single invite tab, there is a box for name and email with the send invite button.
You can use this to send a quick calendar invite for your event if you have just a few. It’s simple
and easy.
The send invites to a list allows you to upload a list for the event ID with a.CSV file to our email
address, and we send the calendar invites to the individuals on the list using the instruction
below. The List mode is limited to 100 for the Freemium version.

Event Report
Under the event summary report, we track event organizer, start date-time, end date time,
location, event ID, current event status, created by, and created with. Under invitations sent,
we track MailChimp CTA, Klaviyo CTA, Email CTA (Build your Own), Webform, Landing Page,
Direct-Single, Direct-Bulk, and Shared. Under RSVP response's we track Yes, No, Maybe, and the
total number of responses.

RSVP Responses
We are the only technology that tracks Calendar receipts for RSVP’s coming from a customer’s
Calendar Client. Think of it like having a Calendar Server for each event to track the RSVP’s.

Invitee Detail
Under Invitee Details, we provide a quick search bar and an email list of those who signed up
for the event using the CTA in email marketing template or webforms. We report on calendar
client status for RSVP and the Source of which the event came from. The emails are hidden due
to privacy on this screen. You can get a report sent to you as the event organizer in the next
tab called “Download Report.”

Download Report
Under the Download report, we send an email to the event organizer with a CSV file attached.
The report looks like the one above with Name, Email, RSVP Status, and Source. The event
organizer is the one who originally created the event on their calendar client and copied us on
the event.

Download Report Email
Below is the email sent out with the.CSV file attached. We provide Name, Email Address, RSVP
Status, Origin of Invitation Request, and Calendar Client used.

Download Report CSV File
Below is the.CSV file attached to the email. We provide Name, Email Address, RSVP Status,
Origin of Invitation Request, and Calendar Client used. Test Data – Not public customer data.
END of OEM Debriefing

Klaviyo Integration Example
Klaviyo Call to Action CTA confirmation

Klaviyo CTA RSVP email confirmations list

Direct Calendar Invite Send or “Bulk” send example without Email Marketing Vendor

MailChimp Examples

MailChimp Examples – Detailed Reporting

Example of Master Event Dash Board -CalendarSnack Premium Edition
This is a roll-up example of customer data across multiple events for the organizer. This is a
customer who use the freemium version of calendarsnack, to send calendar invitations using a
CTA, Call to action button in MailChimp. When the customer clicks the RSVP button, a calendar
invite is sent to the email address, and it is tracked. This customer has clients all over the world
and uses calendarsnack.com to coordinate their monthly Webinar series. This is a preview of
the Premium (Paid) version called CalendarSnack, Power Bar Team edition.

31events.com 2020 OEM debrief report

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31events.com 2020 OEM debrief report