Main Takeaways - For new PMs, learn 30 high impact, actionable tips that you can implement immediately - For experienced PMs, re-live and learn some new tried-and-true PM tactics through a new lens - This talk ranges from teamwork, to being a high performer as a PM, to managing stakeholders - so everyone is sure to learn something new!

1. Sanjay Gupta 12/5/18 1
www.productschool.com
30 Things You'll Learn as a PM in 30
Minutes by HubSpot PM

2. FREE INVITE
Join 23,000+ Product Managers on

3. Sanjay Gupta 12/5/18 3Sanjay Gupta 12/5/18 3
COURSES
PRODUCT MANAGEMENT
LEARN THE SKILLS YOU NEED TO LAND A PRODUCT MANAGER JOB

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CODING FOR MANAGERS
BUILD A WEBSITE AND GAIN THE TECHNICAL KNOWLEDGE TO LEAD SOFTWARE
ENGINEERS

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DATA ANALYTICS FOR MANAGERS
LEARN THE SKILLS TO UNDERSTAND WEB ANALYTICS, SQL AND MACHINE LEARNING
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BLOCKCHAIN FOR MANAGERS
LEARN HOW TO TRADE CRYPTOCURRENCIES AND BUILD PRODUCTS USING THE
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8. Dylan Selberg
TONIGHT’S SPEAKER

9. 30 Product Management
Things I’ve Learned
(in 30 minutes)
Dylan Sellberg | Product Manager | HubSpot

10. Learnings ≠ Lessons

11. Product
Development

12. Product Management is not a
science.

13. Product Development is a lot like
science.

14. Bringing something new to
market is the very beginning of a
product's lifecycle, not the end.

15. Small features, specific
audiences, big wins.

16. Paying down tech debt
>
most things

17. Things break. Don't panic. Give
your team space and autonomy
to solve the problem. Provide air
cover if possible.

18. If you try to solve for 100% of your
customers, you'll end up solving for
0%

19. Deadlines spur action

20. It’s not possible to define what’s
a high priority if you don’t
understand the low priorities

21. Speed is a bug. Speed is a
feature.

22. Your Team

23. A little process goes a long way

24. If a team has (even slightly)
different definitions of what
you're building, it's nearly
impossible to get shit done.

25. "Passing along" a bulk of
customer feedback means
nothing unless it's clearly
synthesized/bucketed and tied to
potential solutions.

26. A team that understands every
product is iterative is
emphatically more powerful than
one working towards an "end"
game.

27. A team that literally sprints at
fires is the most powerful thing
on planet Earth.

28. An excellent metaphor can be the
key to communicating a highly
complex problem

29. Team happiness and product
success are directly correlated

30. The Craft

31. Conveying ideas in writing is
infinitely more effective than
conveying them across sporadic
conversations for both the
conveyor and the consumer.
Write stuff down.

32. Sometimes you're the hammer
and sometimes you're the nail.

33. When deciding between one or
the other, try both.

34. When you need to communicate
something important,
communicate 3x more than you
need to. Then, do it again. When
you think people have finally
gotten your message,
communicate more.

35. When it comes to getting buy in,
evidence > ideas

36. Python is the bee's knees.

37. Sitting for lunch with 5 people on
the services team will fill your
notepad quicker than 10
customer calls

38. Toying around with another,
potentially unrelated, product
could be all that's standing
between you and a breakthrough
idea for your own product.

39. The deeper you go into a data
set, the more unexpected (and
surprisingly valuable) things
you'll learn.

40. Feedback from someone well
outside your team can be the
most actionable

41. Transparency is A#1 when it
comes to solving cross-team
problems

42. "Everybody hates change" isn't
true. It's more like "Some people
hate change, but most
understand it's necessary... But
everybody REALLY hates change
if they have no warning"

43. Follow me
@DylSell

44. Let’s Talk!

45. Sanjay Gupta 12/5/18 45
www.productschool.com
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