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Show Don't Tell - Creating Visually Useful Infographics For Your Audience

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"Show. Don't tell. Creating Visually Useful Infographics For Your Audience."

This was a presentation given by Suzanne McGill, the Senior Graphic Designer at StrataBlue -- a full-service digital marketing agency. The presentation was delivered at the National Association of Bar Executive's Conference in Indianapolis on October 2, 2014.

Infographics are very beneficial for many different reasons. They provide great brand recognition and SEO benefits.

Whether you’re a butcher, banker or beautician, your business can benefit from the power of infographics. Any company can use this visual tool on social media, and research indicates that infographics assist companies in increasing traffic 12% faster than organizations that don’t use them.

Embrace the Visual Marketing Era

We’ve learned through science that 90% of information transmitted to the brain is visual and is processed 60,000 times faster than text. (Maybe it’s time to revisit adding Pinterest, Instagram or Snapchat to your brand’s marketing strategy.) The daunting fact about creating infographics for many marketers is the time investment required.

A successful infographic does not exist without data. If it’s time you are worried about investing in an infographic, look back on your past blog posts, case studies or surveys to cut out a majority of the work! You’ve already put in hours, maybe even months’ worth of work, so repurpose the content to be more visually appealing on different platforms. If you are interested in which infographic will perform best with your target audience, try using Facebook Dark Posts to analyze which visual resonates best with your fans.

Or maybe you want to start an infographic from scratch, but need some assistance. Contact Josh Pyne, Director of Sales at StrataBlue, about having an infographic created and promoted to assist your brand's online marketing efforts.

Published in: Design, Marketing

Show Don't Tell - Creating Visually Useful Infographics For Your Audience

  1. PRESENTED BY SUZANNE MCGILL StrataBlue, Senior Graphic Designer 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 SHOW. DON’T TELL. Creating Visually Useful Infographics For Your Audience.
  2. Hi! I’m Suzanne. Senior Graphic Designer at StrataBlue is a full-service, digital-marketing agency. We specialize in digital content, advertising, creative, social media and mobile. Our team delivers ROI through a multi-channel approach, linking campaign management to analytics with your 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 desired business result as our guide.
  3. 9 7 8 7 10 SHOW. DON’T TELL. employees also located in New Jersey & New York 9 7 8 7 10 INDUSTRIES: 14 employees Legal Restaurants Recreational Financial Lending Insurance/ Healthcare Commercial Real Estate Consumer Goods/ Retail
  4. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 My Background: Ohio University - School of Visual Communications Degree in Informational Graphics & Publication Design Previously with a Tech Startup - created infographics ***
  5. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHAT is an Infographic?
  6. “A visualization of data or ideas that conveys complex information to an audience in a manner that can be quickly consumed and easily understood.” 9 7 8 7 10 SHOW. DON’T TELL. INFOGRAPHIC: 9 7 8 7 10 Mark Smiciklas WHAT
  7. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHEN did we start to see them?
  8. We’ve always used pictures to communicate. 9 7 8 7 10 SHOW. DON’T TELL. USA TODAY first to use infographics. 9 7 8 7 10 WHEN fast forward many, many years. 35,000 BC 1982
  9. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHY are they so effective?
  10. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY TEXT VISUAL 7x 1x
  11. DIRECTIONS WITH 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY text + illustrations 323% better FOLLOWED than without illustrations
  12. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY 20% Most people only remember 20% of what they read.
  13. WHY 80% grumpy 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 cat with sad eyes and frown. 60,000x FASTER
  14. BLOG BLOG How Are We Using Social Media? By First Last Name Nam resto tet denihilis si qui ut fugia il mo cumquidi comnienim et ut veliquo id et eum ipsam endaecat aut dolorios accullu ptatiusaest, quam, odis parum at archiliqui reped et que eum reratendisi veles restiis estisque voluptaqui odiam expe consequ ibusdam nonseque. Veles destruntur, ipsam, quo beaquas aut lab ime sant ipsunt assum audio. Ut veliasped maximus et aboriam et desequis et liam audaestiunt ut doluptiis nosam, omnimi, non es vella por aut ped qui dolest, ut lande nonem quati iminus ide delita im reheniscias aut re suntur? Unt ipistis dolore nem nuscipsae con ped. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY VS. 500 views 560 views
  15. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 WHY 800% infographic 2 years
  16. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 WHAT do they do for us?
  17. 9 7 8 7 10 SHOW. DON’T TELL. TITLE & INTRODUCTION THE MEAT 9 7 8 7 10 WHAT They tell a story. beginning middle end CONCLUSION, CALL TO ACTION Don’t forget to leave space for your sources!
  18. 9 7 8 7 10 SHOW. DON’T TELL. Saciissttt PROCESS IDEAS 9 7 8 7 10 WHAT CHRONOLOGY GEOGRAPHY ANATOMY HIERARCHY RELATIONSHIPS PERSONALITY How can we use them in the business world?
  19. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 CREATING an Infographic
  20. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 1. Finding your topic.
  21. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 2. Creating your content. ASK YOURSELF: What’s the point?
  22. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 3. Define your medium.
  23. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 4. Define the data. RESOURCES: http://flowingdata.com/2009/11/25/9-ways-to-visualize-proportions-a-guide/ http://flowingdata.com/2010/01/07/11-ways-to-visualize-changes-over-time-a-guide/
  24. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 5. Organize your data.
  25. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 6. Create a wireframe. TITLE SIDEBAR COMPARE (SOURCES)
  26. EXAMPLE CHRONOLOGY
  27. EXAMPLE GEOGRAPHY
  28. EXAMPLE COMPARING
  29. EXAMPLE INTERACTIVE
  30. EXAMPLE PUBLICATION
  31. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 7. Set the mood. COLORS FONTS ROCKWELL EXTRA BOLD a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z TEXTURES ICONS
  32. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 PROCES 8. Design it!
  33. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 DO’S & DONT’S
  34. Find accurate data. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DO “63% of infographics on the web contain inaccurate facts.” - Just kidding, this statistic is made up.
  35. Don’t eyeball your measurements. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DON’T
  36. DON’T example ORIGINAL DESIGN CORECTED DESIGN SOURCE: coolinfographics.com
  37. DO Simplify your charts 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 & graphs. https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio
  38. Don’t clutter your page. (WHITE SPACE IS YOUR FRIEND) 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DON’T
  39. DON’T example CLUTTERED DESIGN SOURCE: http://blog.newswhip.com/
  40. DO example Hello, WHITE SPACE SOURCE: Huffington Post
  41. Choose simple fonts. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DO NO. YES! Extremely Decorative This should not be used for your body copy. Simple typeface Headline Cleaner, easier to read font for body copy. VS
  42. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 DON’T Don’t forget to share!
  43. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 FUTURE TRENDS of Infographics
  44. http://visual.ly/brain-numbers 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 FUTURE http://vimeo.com/92595987 Video http://visual.ly/brain-numbers “Videos are shared 12x more than links and text posts combined on Facebook.” VFM Leonardo Inc.
  45. http://www.distancetomars.com/ http://visual.ly/wine-beer-or-spirits?view=true 9 7 8 7 10 SHOW. DON’T TELL. http://visual.ly/brain-numbers 9 7 8 7 10 FUTURE Interactive Infographics
  46. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 RESOURCES for Infographics
  47. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES Pinterest Search “infographic(s)” on Pinterest and explore! Upload your infographics to your company’s Pinterest account to get more traffic and views. http://www.pinterest.com/ http://visual.ly/brain-numbers
  48. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES Visual.ly Categorized by Infographic, Video, Interactive, Presentation Upload your own infographics to Visual.ly to get more traffic and views. http://visual.ly/brain-numbers http://visual.ly
  49. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES Cool Info-graphics http://www.coolinfographics.com/
  50. 9 7 8 7 10 SHOW. DON’T TELL. 9 7 8 7 10 RESOURCES dribbble. com Search “infographics”. Great visual website to use for inspiration. https://dribbble.com/
  51. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 THANK YOU!
  52. 9 7 8 7 10 9 7 8 7 10 9 7 8 7 10 Link to presentation: Stratablue.com/blog
  53. SOURCES The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences Mark Smiciklas University of Rochester, 2004 Google 2012 statistics http://blog.hootsuite.com/social-media-storytelling-4/ http://www.marketingtechblog.com/interactive-infographic-trend/#ixzz3EjNKf2qG http://www.coolinfographics.com/ Randy Krum | http://infonewt.com/ https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio darkhorseanalytics.com pinterest.com/infographics http://visual.ly/planning-ness-2013-how-turn-data-design http://blog.newswhip.com/ Huffington Post http://neomam.com/interactive/13reasons/

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